Spin Sucks

We have the best and brightest minds in modern communications, and you’re invited! Join the Spin Sucks Community👇 (Tweets by @lkpetrolino & @GiniDietrich)

[Spin Sucks @SpinSucks]

Your job isn't to show your work. It's to show what it means. @ginidietrich has a no-fluff guide to smarter, story-driven marketing reports. https://t.co/i4atjIbUY7

[Spin Sucks @SpinSucks]

Data storytelling isn't about charts. It's about decisions. @ginidietrich breaks down how to make your metrics matter to the business https://t.co/5JWnHazDGo

[Spin Sucks @SpinSucks]

What do crocheting and the PESO Model© have in common? Maybe more than you'd think. Shelly Verkamp shares what crafting has taught her about the stages of learning. https://t.co/aWdehzzpZQ

[Spin Sucks @SpinSucks]

Stop counting clicks. Start proving outcomes. @ginidietrich describes what and how to measure what matters in your PESO Model© program https://t.co/rVHKVKWe0g

[Spin Sucks @SpinSucks]

@GiniDietrich says integration turns your comms work into momentum and creates a multiplier effect that delivers results your executive team can see. Learn how to get integration right on Spin Sucks. https://t.co/WXo7HD0sNQ

[Spin Sucks @SpinSucks]

Are you using the PESO Model© to its full glory? Crazy times like these are exactly why we built it. @ginidietrich describes how to leverage it ➔ https://t.co/Bojczn293R

[Spin Sucks @SpinSucks]

Learning isn't a checkbox; it's a strategic advantage. Shelly Verkamp is here to help PESO Model© implementors make that transformation happen! https://t.co/XD78vDq2zZ

[Spin Sucks @SpinSucks]

Choosing one tactic from each media type isn't integration. It's noise. @ginidietrich has a step-by-step process to ensure your PESO Model© program is working FOR you https://t.co/q2HkgRCwo8

[Spin Sucks @SpinSucks]

If you're choosing a tactic from each media type and calling it the PESO Model©, you're missing the point. @ginidietrich walks you through how integration changes everything https://t.co/q2HkgRCwo8

[Spin Sucks @SpinSucks]

If you've ever avoided measurement because "math is hard"… @ginidietrich has the perfect article for you! https://t.co/rVHKVKWe0g

[Spin Sucks @SpinSucks]

What happens when your paid, earned, shared, and owned media actually work together? Answer: measurable magic. @ginidietrich shows you how.
https://t.co/rVHKVKWe0g

[Spin Sucks @SpinSucks]

If you want to know what's really happening in a company, sit with the learning team. Shelly Verkamp explains how learning will power the future of the PESO Model©. https://t.co/XD78vDq2zZ

[Spin Sucks @SpinSucks]

While full PESO Model integration is the goal, you can easily start with pairs to make it less overwhelming at first. @GiniDietrich shows you how this week on Spin Sucks. https://t.co/WXo7HD0sNQ

[Spin Sucks @SpinSucks]

The PESO Model isn't about doing a little of everything. It's about building something bigger than any one piece could deliver on its own. On Spin Sucks, @GiniDietrich explains how to achieve true integration. https://t.co/WXo7HD0sNQ

[Spin Sucks @SpinSucks]

If your PESO Model© strategy feels flat, it's probably missing one thing. @ginidietrich is here to diagnose it for you https://t.co/q2HkgRCwo8 #PESOModel

[Spin Sucks @SpinSucks]

Communicators who adapt mid-year will lead by year-end. @ginidietrich has your 2025 refresh roadmap ➔ https://t.co/Bojczn293R #Comms #Leadership

[Spin Sucks @SpinSucks]

Communications leaders are no longer just those who make the brand look good; they're expected to drive it forward. @TClaytorAPR shares how operationalizing the PESO Model© helps leaders meet a higher standard. https://spinsucks.local/uncategorized/peso-model-enterprise-licens...

[Spin Sucks @SpinSucks]

"Integrated work isn't a luxury. It's the backbone of effective storytelling."
@TClaytorAPR shares why the PESO Model® is the future for enterprise marketing and communications.
https://spinsucks.local/uncategorized/peso-model-enterprise-licensing/

[Spin Sucks @SpinSucks]

What was true when you built your communications plan late last year might look a little different now. On Spin Sucks, @GiniDietrich walks you through a mid-year review. https://t.co/FbwD8UEVxM

[Spin Sucks @SpinSucks]

The PESO Model® is stepping onto the enterprise stage! @TClaytorAPR explains how we're turning the framework into systems for communications teams. https://spinsucks.local/uncategorized/peso-model-enterprise-licensing/