SportNXT

SportNXT, the global thought leadership summit shaping the future of the sports industry, returns to Melbourne 7-9 September 2026.

[SportNXT @sportnxtau]

Day 2 kicks off with Rob Manfred, Commissioner of Major League Baseball (MLB), joining us live from the United States.
#SportNXT2025

[SportNXT @sportnxtau]

Sport is changing, and standing still is not an option.
The panel address the numerous challenges commercial organisations face and how they can’t simply rinse and repeat year-on-year.

[SportNXT @sportnxtau]

"The best sponsorships create immersive experiences -where fans feel part of the moment." – Dr. Minh Tran, Visa. Sponsorships must go beyond visibility. Tran highlighted Formula 1, FIFA, and the Olympics, where brands engage fans through experiences that build deeper connections.

[SportNXT @sportnxtau]

"There is no room to stand still." – Sanjog Gupta, CEO of Sports
With younger audiences moving away from cricket, the game had to evolve. By embracing AI, digital platforms, and new storytelling methods, cricket in India has redefined fan engagement and grown its audiences.

[SportNXT @sportnxtau]

Mark Tatum, Deputy Commissioner & COO, NBA, on bringing the NBA to Australia:

"Finally, the NBA is coming to Australia."

With the New Orleans Pelicans set to play in Melbourne, he highlights Australia as the NBA’s top market for digital viewership outside the US.

[SEN 1116 @1116sen]

Win the ultimate SEN corporate sports experience by purchasing a ticket by December 20.

Learn more. 👇

https://t.co/H46lZf9tQj

[Invest Victoria @InvestVictoria]

The world’s top sport leaders return to #Melbourne in 2025 for @sportnxtau, the leading sport business summit in the Asia-Pacific! This three-day event features global speakers, networking, and insights on the latest in sport https://t.co/422h3fgurL

#ThinkMelbourne #sportstech

[SportNXT @sportnxtau]

🚨Exciting News🚨

✅ In partnership with the Victorian Government, we are pleased to confirm SportNXT Melbourne 2025 dates.

📆 12 – 14 March 2025

🔜 More announcements coming soon.
@VicGovAu @Global_Vic @Melbourne @TEGSport @JamTVAustralia

[SportNXT @sportnxtau]

Meanwhile, our second group ventured into Marvel Stadium and its recent upgrades, nestled in Melbourne's CBD.

Later, both groups immersed themselves trackside, witnessing the Australian Grand Prix and the intricate workings of this premier international event.

[SportNXT @sportnxtau]

Today, #SportNXT had the pleasure of hosting two fantastic groups for some iconic sports infrastructure visits in and around Melbourne.

One group explored the soccer world at the Home of the Matildas, a premier precinct supporting the CommBank Matildas.

[Adam Santarossa @adamsantarossa]

An amazing couple of days in Melbourne at SportNXT, delivering @ESPNAusNZ 's keynote address on 'New Gen sports fans' and an insightful Q&A with our Chairman Jimmy Pitaro and APAC Head of ESPN, Kylie Watson-Wheeler. #SportNXT #ESPN

[SportNXT @sportnxtau]

Bringing together over 90 influential voices in sport and entertainment and 900 attendees from around the world, #SportNXT 2024 was our biggest event ever.

A heartfelt appreciation to our speakers, moderators and event partners for their invaluable contributions to SportNXT.

[SportNXT @sportnxtau]

Closing #SportNXT 2024 was "The Power of Collaborative Learning".

The discussion proved enthralling, delving into how these esteemed coaches tapped into collaborative learning to refine their leadership acumen.

[Making The Call @MakingCall]

“Women’s sport is often seen as a liability not as what it actually is- an unrealised asset” Sarah Styles from @ChangeOurGame illustrating that for each $1 invested in women’s sport commercial partners get a $7.29 return. #SportsNXT

[SportNXT @sportnxtau]

Brett Gosper, Head of Europe & APAC, NFL, on what is stopping the NFL from having a game in Australia:

“Nothing is stopping us from coming here except logistical problems. We are going to work towards that.”

#SportNXT

[GreenPlanetSport @GreenPlanSport0]

Best thing about @sportnxtau is one of my fav frameworks - the planetary boundaries - the other donut economics - in front of AUS sport decision makers. #regenerativesport #geeenplanetsport 💚🌏🤽🏼‍♀️

[SportNXT @sportnxtau]

“Day 1 of minute 1. Wrexham is a Football club not a Football team. Both the mens and womens team are a priority and heavy investment is going into the women’s team, making them a semi-professional team.”

[SportNXT @sportnxtau]

“Anything can be turned around if it is giving an opportunity. Create opportunity by generating interest from the fan base.”

- Shaun Harvey, Strategic Board Advisor of Wrexham AFC

[SportNXT @sportnxtau]

“Every $1 that a corporate sponsor was investing in visibility of women’s sport received $7.29 back in customer value. That is $650m per annum.”

- Director, Office for Women In Sport & Recreation, @SarahStylesAU

[Nick Galatas @NickGalatas]

Football Australia CEO, James Johnson, giving a keynote speech focusing on the success of our nat'l women's football team, the Matildas. Proud moment for a ⚽️ fan & volunteer at SMFC & AAFC.

Key takeaways: Free to air b'cast, women are half of us/ignored & undervalued too long.