Ricardo Fort

Sponsorship Marketing expert. Founder of Sport by Fort Consulting. Former Head of Global Sponsorships at Visa and The Coca-Cola Company.

[Ricardo Fort @SportByFort]

@mottamarcos Marcos, nos Estados Unidos, a principal razão dos investimentos dos bilionários é fiscal. Os investimentos em ativos do esporte e do entretenimento podem ser amortizados ao longo de 15 anos. Comprar uma franquia por US$ 3 bi, garante uma dedução anual de US$ 200 mi.

[Ricardo Fort @SportByFort]

@HowieLongShort Excellent analysis.

[Ricardo Fort @SportByFort]

Argentina @afa and Spain @rfef are also winning off the field when it comes to the number of sponsors.

[Ricardo Fort @SportByFort]

I am compiling a list of winners and losers of this @FIFAWorldCup. Which brands first come to mind when you think about it? I start: Winner... @Erling Haaland.

[Ricardo Fort @SportByFort]

Is the latest @FIFAcom @CocaCola Ranking a reflection of the past or a prediction of the next week's events?

[Ricardo Fort @SportByFort]

@AlexMSilverman @SBJ Thanks, Alex.

[Ricardo Fort @SportByFort]

@cape_app The pro app shows as purchased but keeps asking me to purchase it again to “unblock everything” (the red lock icon). What should I do?

[Ricardo Fort @SportByFort]

@willahmed Wearing it quietly shouldn’t be a problem.
The issue with many rights holders is publicly using the data to imply an association of the product with the event.

[Ricardo Fort @SportByFort]

Criar propriedades: Uma das melhores formas para acelerar o crescimento das receitas comerciais no esporte. @meioemensagem
https://t.co/x6SdlXJkPS

Create new assets: One of the most reliable ways to unlock incremental commercial revenue in sports.
https://t.co/4y9AgEUAff

[Portugal Football Summit @PortugalFSummit]

📺 In our Portugal Football Summit Newsletter, Ricardo Fort, Founder of Sport By Fort Consulting, shared his perspective on the importance of FIFA World Cup for brands.

Subscribe to our newsletter and read the full article 👉 https://t.co/0L2GqxvVHD

[Ricardo Fort @SportByFort]

@TheAthleticFC Excellent piece, Daniel.

[Ricardo Fort @SportByFort]

@mrjordangardner Congrats, Jordan!

[Ricardo Fort @SportByFort]

The recent departure of Xabi Alonso from @realmadrid reminded me of an article I wrote in 2021, titled "Assets & Employees", in which I described the differences between the manager-employee relationships in the corporate world vs. in football clubs.
https://t.co/OBL65a2gDK

[Ricardo Fort @SportByFort]

@CascioCardoso Uma alegria encontrar o amigo em terras portuguesas!

[Ricardo Fort @SportByFort]

Falei com o @alesalvador sobre o que as marcasa devem fazer na ativação da @fifaworldcup_pt em 2026.

"A Copa volta ao maior mercado capitalista. Marcas prometem inovações, mas só em 2026"

https://t.co/tKNdi8yHV1

[Ricardo Fort @SportByFort]

Here are the non-US most valuable teams and franchises, according to @Sportico.

[Lev Akabas @LevAkabas]

The top 100 most valuable sports teams in the world are collectively worth $554 billion 💰 and the list comprises:

• All 32 NFL teams 🏈
• All 30 NBA teams 🏀
• 14 MLB teams ⚾️
• 10 global soccer clubs ⚽️
• 9 NHL teams 🏒
• 5 F1 franchises 🏎️

[Ricardo Fort @SportByFort]

For years, @OnlyFans was synonymous with a digital revolution in the adult-entertainment industry.
In 2025, they are attempting something quite different: to be taken seriously in the world of sports.
My article to @meioemensagem:
https://t.co/DjnpzbrnvO

[Rodrigo Capelo @rodrigocapelo]

— Faz um canal no YouTube!

Aqui está. Fiz melhor, aliás, porque não é um canal só meu. Vamos estrear nesta sexta-feira um programa de entrevistas em parceria entre @sportinsiderbr e @nsports. Com conteúdo do Sport Insider, transmitido no YouTube e demais plataformas da N Sports.

[Ricardo Fort @SportByFort]

Conversei com o @marvio (para um especial no @JornalOGlobo) sobre como a torcida é o futebol vai se conectar no futuro.
A resposta passa pela integração dos serviços e foco no relacionamento com o torcedor.
https://t.co/VSQEak2ZDW

[Ricardo Fort @SportByFort]

Please, never use this in public.

In _____ (insert country), _____ (insert sport) is more than a sport; it is a religion.