SpotOn Productions

Bespoke video that inspires. #videoproduction

[SpotOn Productions @SpotOnProds]

Not all revenue is good revenue.

On the latest episode of the SpotOn Spotlight Podcast, Adam Sonnett of Sonnett & Company shared a perspective that every business owner should hear:

Imagine you're a contractor who keeps booking deck projects. The work is steady, but after analyzing the numbers, you discover those projects are only generating a 2–5% margin. Meanwhile, your kitchen remodels are delivering 30%+ margins using the same team and resources.

The question becomes: Why keep chasing work that doesn't move your business forward?

Adam explains how understanding your profitability by service line helps you identify the right customer personas, focus your marketing efforts, and pursue the projects that create the most value for your company and your team.

As he puts it: Not all opportunities are equal.

The businesses that grow strategically aren't just asking, "Can we do this work?" They're asking, "Should we do this work?"

🎙️ Watch the full conversation with Adam Sonnett and host @ianmurray1 on the SpotOn Spotlight Podcast here: https://t.co/kofQudBNQd

#BusinessGrowth #MarketingStrategy #Contractors #ConstructionBusiness #Entrepreneurship #Profitability #BusinessStrategy #SpotOnSpotlight #SpotOnProductions

[SpotOn Productions @SpotOnProds]

From cooking for the Cincinnati Reds to building a successful career as a classically trained chef, Antoine thought he had life figured out.

Then everything changed.  A back injury took him out of work. Before long, he had lost his home, his car, and the identity he had built around his success.

When Antoine walked through the doors of City Gospel Mission, he wasn’t looking for a handout. He was looking for hope.

With the support of a counselor who walked with him every step of the way, Antoine found more than a place to stay. He found guidance, accountability, encouragement, and a path forward.

Today, Antoine’s story is one of redemption.

“I was lost in my own success, but today I am found in God’s service.”

Watch Antoine’s Living Story to see how God is transforming lives through City Gospel Mission.

The SpotOn Productions team was honored to partner with @CGMCincinnati to help share Antoine’s story. We love to tell stories of hope, restoration, and transformation.

#LivingStory #RedemptionStory #CityGospelMission #HopeRestored #Transformation #Cincinnati #FaithInAction #GodsGrace

[SpotOn Productions @SpotOnProds]

Why does professional video cost more? You're not just paying for the shoot day; you're investing in a lifetime of experience. Planning, creative decisions, editing, and years of learning shape a polished, credible, and compelling final product that truly represents your brand.

[SpotOn Productions @SpotOnProds]

“You don’t want to be selling to everyone.”

On the latest SpotOn Spotlight Podcast, Adam Sonnett of Sonnett & Company shared a simple but powerful lesson about marketing:

If you're a plumber, you're not targeting a digital product manager. You know exactly who needs your services, and that's who you focus on.

The same principle applies to every business. The more specific you are about who you serve, the easier it is to create messaging that resonates, generate qualified leads, and win the right customers.

Trying to reach everyone usually means connecting with no one.
🎙️ Hear more insights from Adam Sonnett on the SpotOn Spotlight Podcast with host Ian Murray on the full episode here: https://t.co/Kbf02BjwRG

#SpotOnSpotlight #Podcast #MarketingStrategy #BusinessGrowth #TargetAudience #B2BMarketing #BrandStrategy #LeadGeneration #BusinessDevelopment #SpotOnProductions

[SpotOn Productions @SpotOnProds]

Unclear communication costs companies big. It's not one obvious problem, but small gaps that confuse prospects, slow sales, and make your team work harder. Clarity is key.

[SpotOn Productions @SpotOnProds]

There’s a phrase we occasionally hear in video production:

“We’ll figure it out on shoot day.”

While it sounds flexible and efficient, the reality is that shoot day is often the most expensive time to make important decisions.

In our newest blog post, we explore why the strongest video projects are built long before the cameras start rolling. From defining clear objectives and audience messaging to planning interviews, visuals, and content distribution, thoughtful pre-production is what turns a video from a simple deliverable into a strategic business asset.

In this article, you'll learn:

• Why uncertainty during production leads to wasted time and budget
• How strong planning improves storytelling and project outcomes
• The hidden opportunities that are often missed without a clear strategy
• How pre-production helps maximize the ROI of every video investment

At SpotOn Productions, we believe great video production begins with understanding the bigger picture—your goals, your audience, and the impact you want your content to create.

👉 Read the full blog here: https://t.co/INuqrAU9nO

If you're planning a video project and want to ensure it delivers maximum value, we'd love to help you build the right strategy from the start.

[SpotOn Productions @SpotOnProds]

A strong speaker reel can help turn interest into booking inquiries.

The challenge? Most speakers have valuable content scattered across photos, event recordings, podcast appearances, and interviews, but not in a format that makes it easy for event planners to quickly evaluate.

For @Brandience, we created a high-energy promo for @brianmchale by combining photos, live speaking footage, and podcast content into a single, compelling story. The result is a speaker reel that showcases his stage presence, authority, and ability to engage an audience, giving event agencies and trade organizations a fast, confident way to assess him as a potential speaker.

Proof that great marketing assets sometimes just require the right strategy and storytelling.

#VideoProduction #SpeakerReel #PersonalBranding #Brandience #ContentStrategy #SpotOnProductions

[SpotOn Productions @SpotOnProds]

Most employees already receive more emails than they can keep up with — and even important updates can get buried, skimmed, or missed entirely.

That’s why more organizations are turning to video as a better way to communicate internally.

Our newest blog explores how video helps companies create stronger employee engagement through clearer, more human communication. From leadership updates and onboarding to training, culture content, and company announcements, video helps teams feel more connected, informed, and aligned.

In this new post, we cover:

• Why video is more effective than long internal emails
• How video improves communication for remote and hybrid teams
• Ways companies are using video for onboarding, training, and culture
• Why internal communication should create connection — not just distribute information

If your team is struggling to cut through inbox overload, this article is worth the read.

At SpotOn Productions, we help organizations create internal communication videos that employees actually want to watch.

Read the full blog here: https://t.co/bLFSk8P9V3

[SpotOn Productions @SpotOnProds]

“Recurring revenue is a critical factor in your business.”

On the latest episode of the SpotOn Spotlight Podcast, Adam Reynolds of Thrive CFO joined @ianmurray1 to talk about why predictable revenue changes everything for growing businesses.

If your business depends entirely on one-off projects, forecasting becomes difficult and growth can feel reactive instead of intentional.

Instead of saying:
❌ “That model won’t work for my business…”

Ask:
✅ “How can I build more recurring revenue into what I already do?”

The more predictable your revenue becomes, the easier it is to plan, scale, and operate with confidence.

🎙️ Guest: Adam Reynolds, Thrive CFO
🎧 Host: Ian Murray, SpotOn Productions

Listen to the full episode here: https://t.co/8JuQa94tUD

#BusinessGrowth #RecurringRevenue #Entrepreneurship #CFO #BusinessStrategy #Podcast #SpotOnSpotlight #ThriveCFO #Leadership #SmallBusiness

[SpotOn Productions @SpotOnProds]

What makes the West Chester–Liberty Township corridor one of Ohio’s fastest-growing regions?

For this year’s Everest Awards with the @WCLChamAlliance, we helped tell the story of how strategic growth, strong infrastructure, and expanding career opportunities are transforming the I-75 corridor into a thriving place to live, work, and raise a family.

From healthcare and manufacturing to logistics, IT, and skilled trades, this region continues to attract businesses, talent, and investment — all while maintaining a strong sense of community.

Proud to help spotlight the people, partnerships, and vision driving growth across Butler and Warren County.

Special thanks to Charis Coffee & Creamery, @ChristHospital, @LakotaDistrict, and Republic Wire for allowing us to film at their facilities.

[SpotOn Productions @SpotOnProds]

A nice video looks polished, but did it perform? Strategic video starts before cameras roll, asking who it's for, what they should feel, and do next. It's a tool, not just a deliverable. #VideoMarketing #BusinessStrategy #ContentCreation #VideoProduction #StrategicVideo

[SpotOn Productions @SpotOnProds]

Last night at A Night of Living Stories, City Gospel Mission premiered this powerful film, sharing real stories of redemption, recovery, and restored hope.

We’re honored to have partnered with City Gospel Mission to help bring these testimonies to life — stories of individuals who went from addiction and homelessness to healing, purpose, faith, and renewed relationships.

These aren’t just stories about survival. They’re stories about transformation.

Thank you to @CGMCincinnati for trusting us to help tell their story.
Watch the full film and witness the impact that hope, community, and compassion can make.

Special thanks to College Hill Presbyterian Church, Midwest Filtration, and @madebynehemiah Company and their staff, who graciously allowed us the use of their space for filming.

#CityGospelMission #ANightOfLivingStories #HopeAndHealing #LifeTransformation #FaithAndRecovery #Storytelling

[SpotOn Productions @SpotOnProds]

@higgsfield_ai Banana

[SpotOn Productions @SpotOnProds]

Listen to "CMO Without the Overhead: When Fractional Leadership Fuels Full-Throttle Growth - Toby Brauer" by The SpotOn Spotlight. https://t.co/rtOJmWQJoM

[SpotOn Productions @SpotOnProds]

Listen to "Measuring Your Marketing: Aligning Strategies with Business Goals with Amy Connor" by The SpotOn Spotlight. #marketing #MarketingSuccess #MarketingTips #Podcast #metrics #kpi #spotonspotlight
https://t.co/JO9auIayRO

[SpotOn Productions @SpotOnProds]

Listen to "Navigating the New Sales Landscape: Key Insights for Leaders and Teams with Pam Beigh of SalesCore" by The SpotOn Spotlight. https://t.co/ufqx2jBU3l

[SpotOn Productions @SpotOnProds]

Listen to "Navigating Tough Talks: Mastering the Art of Difficult Conversations with Kevin Rains" by The SpotOn Spotlight. https://t.co/s8Av1j8C3X

[SpotOn Productions @SpotOnProds]

Listen to "Unlocking Accountability: The Key to Team Success with Dani Redder" by The SpotOn Spotlight. https://t.co/YaUAYd7ahW

[SpotOn Productions @SpotOnProds]

Happy New Year! 🥳🥂 #HappyNewYear2023

[SpotOn Productions @SpotOnProds]

Help local seniors, buy your #thanksgiving #pie from @_MealsOnWheels #cincinnati #NKY

[DBL Law @DBLLaw]

"Buy a pie- buy a hundred pies and make a difference in the lives of seniors." Visit https://t.co/JpHrzwPXbb to order your pies now.