Sprout Social

Sprout Social powers real business impact—because All Business is Social℠.

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[Sprout Social @SproutSocial]

So far, there have been 375 million engagements on posts about the Knicks' historic run across social networks, with interaction peaking on June 9 in anticipation of game four. The same game The New York Times reported "chaotic energy" from the fans.

As we head into end of the series, we'll be observing how engagement fuels celebrations... and GO #KNICKS! 🏀

[Sprout Social @SproutSocial]

.@nyknicks in 5?

With the team one win away from their first NBA Championship in over 50 years, the energy in the city is unmatched. And social is the reason that this energy seems even more amplified around the #NBAFinals2026.

Hype builds more hype, and it creates a feedback loop of irl to social, then back to irl.

[Sprout Social @SproutSocial]

With 80% of consumers watching live events through social media, when a moment from the game or chant goes viral, it reverberates across feeds and puts more people under the Knicks' spell.

*The Q2 2026 Sprout Social Pulse Survey

[Sprout Social @SproutSocial]

It's not just your algorithm. @FreddyLA7 is taking over everyone's timeline during the #WorldCup, with his top post garnering more than 23.2M views.

➡️We're tracking everything that's trending during the tournament here: https://t.co/3rjDXP8Trl

[Steph Hermanson @stephnissen_]

For a lot of social teams, burnout is starting to feel normal.

On Tuesday, June 30, for World Social Media Day, Zaria Parvez from @doordash will chat all things burnout, protecting creativity and sustainable career growth. #TeamSprout https://t.co/xS1QcErvKo

[Sprout Social @SproutSocial]

We're looking for creators to be our eyes and ears on the ground at Cannes. Hit the link for more info: https://t.co/l3mRmVcJ8x

[Sprout Social @SproutSocial]

@rabie_soha30033 Hi Sohaib. We're sorry for all the trouble. Can you DM us with the email associated with your Sprout account so we can look into this for you?

[Steph Hermanson @stephnissen_]

71% of directors predict social data will become more influential than traditional market research by 2029.
Is your brand ready? Download the 2026 Social Intelligence Report to see the data driving the next era of business #TeamSprout https://t.co/IJLHv1wACB

[Sprout Social @SproutSocial]

@SivernsaD163575 Hi Daniel. We're sorry for all the trouble. Can you DM us with the email associated with your Sprout account so we can look into this for you?

[Sprout Social @SproutSocial]

Is it your algo, or is #Bieberchella actually all anyone’s talking about?

Hint: You need signals beyond your own timeline. 👀

[Steph Hermanson @stephnissen_]

AI can process the volume, but it can't replace your judgment. Join us and Matt Navarra on April 23 for an honest look at building AI-supported workflows that don't sacrifice authenticity.

Register now: https://t.co/r9eV1trIHW

#TeamSprout

[Sprout Social @SproutSocial]

The broader #Coachella data shows that multiple parallel narratives were happening at once.

You can’t just market from “what I’m seeing.” The real opportunity usually lives outside of a personal bubble.

Because culture isn’t just one conversation. It’s thousands of overlapping ones. ✨

[Sprout Social @SproutSocial]

Your algorithm is built on your interests, your follows and your engagement history. It doesn't reflect the full market conversation.

If you’re in pop culture circles, maybe it feels like #Bieberchella, but if you’re in global fandom spaces, it was all about #BINIchella. Meanwhile, if you’re in beauty and creator circles, brands like #Rhode, @REVOLVE and @YouTube may have dominated your feed.

[Sprout Social @SproutSocial]

@NickInVancity Hi Nick! Thanks for the feedback 😊

While we don't have that feature at the moment, we'll share this with our team as a feature request!

[Sprout Social @SproutSocial]

Find our full #Coachella analysis here: https://t.co/e231khD8r9

[Sprout Social @SproutSocial]

The ultimate #Coachella weekend one social media deep dive. 🎶

[Sprout Social @SproutSocial]

#Coachella weekend one was defined by creator and brand-led moments.

- Stand-out creators: TikTok creators Kat Clark and Jerry Anthony
- Stand out brands: @YouTube, @Dior, @HBO/ @euphoriaHBO, @REVOLVE and #Rhode