StartupDock

Curated tweets and articles of must-read content for people in tech startups.

[StartupDock @startupdock]

@TheWalid breadwinner

[walid (nyc for summer) @TheWalid]

finding college-based tiktok creators is tough.

so I made a simple guide to help you.

like, rt and comment ‘breadwinner’

i’ll DM you the copy.

[StartupDock @startupdock]

@icon ICON

[StartupDock @startupdock]

@kritarthmittal Viral Ads

[Kritarth Mittal | Soshals @kritarthmittal]

This guy just crushed the $600B+ ad industry with his AI tool called Icon.

Some are calling him the Sam Altman of UGC ads.

- Backed by Peter Thiel
- Built by ex-YC founder, and
- Used by $100M+ brands like Ridge

Here's why you would be a fool to miss this:

[StartupDock @startupdock]

@icon Icon

[Kennan Frost @icon]

Excited to introduce Icon, The First AI Admaker.

We’re backed by Peter Thiel’s Founders Fund & execs of frontier AI labs like OpenAI, Pika, & Cognition.

Icon (https://t.co/RKWomrKrAu) is like ChatGPT + CapCut, but for making winning ads with AI in minutes.

How it works:
1. Icon looks at your video library & tags scenes (e.g. "close-up," "unboxing"). These scenes become reusable clips used as lego blocks for making ads.
2. Prompt Icon’s AdGPT to generate scripts focused on specific angles & audiences.
3. Icon finds perfectly matching clips for every script scene & generates an ad that is 80-99% complete.
4. Make edits with our CapCut-like video editor until you're happy.

3-person creative teams make 30 ads per month. With Icon, they make 300.

We co-built Icon with $100M+ revenue brands like Ridge, Jones Road, Immi, Backbone, & MUD\WTR to solve big pain-points:

1. Making lots of ads is extremely painful. Icon helps you automate the tedious parts of scriptwriting, scene matching, video editing, audience research, UGC creation, & more.

2. AI-generated ads look like trash. Icon remixes your existing footage into new ads, matching your production quality & maintaining brand aesthetics.

3. Existing solutions charge $2K-$30K/month for:
🔍 Competitor ad spying & cloning
📈 Creative analytics
📹 Custom & stock avatars for AI UGC
👥 Audience research
📁 Video storage & tagging

Icon does scriptwriting & video editing on top of everything above for just $999/year (their margin is our opportunity 😉).

If you’ve made it this far, we have a surprise for you 👇🏻

[StartupDock @startupdock]

@Marketing_Nerd_ Marketing

[StartupDock @startupdock]

@Marketing_Nerd_ Frameworks

[StartupDock @startupdock]

@Marketing_Nerd_ Marketing

[StartupDock @startupdock]

@Marketing_Nerd_ Marketing

[StartupDock @startupdock]

@Marketing_Nerd_ Ads

[StartupDock @startupdock]

@Marketing_Nerd_ Videos

[StartupDock @startupdock]

@Marketing_Nerd_ Frameworks

[StartupDock @startupdock]

@Marketing_Nerd_ Email

[StartupDock @startupdock]

@Marketing_Nerd_ Psychology

[StartupDock @startupdock]

@Marketing_Nerd_ Marketing

[StartupDock @startupdock]

@Marketing_Nerd_ Framework

[StartupDock @startupdock]

.@jrothenberg_ breaks down how @MorningBrew engages its audience including how it onboards new subscribers, when it removes subscribers, and the referral program it used to supercharge its growth.

https://t.co/mvIdy59qWP

[StartupDock @startupdock]

Beyoncé records albums by renting out multiple studios at the same time.

She jumps between rooms, where she brainstorms ideas and works on different songs with different musicians and different producers. Once she loses momentum, she switches studios.

https://t.co/Mim8apIXs5