At Story Distillery, we don’t just build fundraising strategies — we translate between worlds: leaders & communities, vision & roadmaps, lived experience & donor passion. When understanding grows, support follows.
Want to raise more? Understand how the brain makes giving decisions. NeuroGiving by @cherian_koshy is a must-read. Pre-order by Sept 1 + get some cool freebies! https://t.co/WcBkPRdXyT
AI, when infused with human purpose, liberates our time in the nonprofit world from many tasks...while transforming data into empathetic action and boundless connection, igniting a future where collective good is not just envisioned, but exponentially realized.
I believe strongly in the power of story, although many people will dismiss it as fluff and say that the facts are truly what matters. I believe in facts too, don't get me wrong, I just don't think they're more powerful in persuading opinions. Case in point: The BIg Steal.
If you've ever had a startup idea that involved technology, you'll want to check out this podcast featuring Neil Shah.
#startup#technology#podcast https://t.co/YOVWOEgHAJ
According to @cone research, 86% of Millenials would take a pay cut to work for an company with shared values. What you believe in matters and how you communicate it is equally as important.
If your business/NGO is leading with facts, you're leaving money on the table. Invest in storytelling & if you don't believe it's more powerful, look no further than the anti-vax movement. Despite voluminous facts supporting their safety, there are people who believe stories.
The question isn't how to make your narrative interesting, it's how do you connect with your audience? Connection leads to trust and loyalty. We're thirsty for connection that is richly authentic and vulnerable. Add passion and enthusiasm and you'll build a mighty following.
This quote is from a 2004 @NYMag article by @stevensonseth about liquor baron Sidney Frank. Whether liquor or saving rhinos, Wright is spot on about The Great Story and its role in branding.
“Nietzsche explains that human beings are looking for the ‘why’ in their lives...we refer to this ‘why’ as ‘the Great Story.’ The Great Story must be enticing, memorable, easily repeatable, and about what you want your brand to be about.” -@TedWrightMedia
Storytelling has caught on and government, businesses, and Hollywood are all investing heavily in it. LGBTQ+ stories are important in all those channels, however, too often it's a stereotypical narrative.
@GettyImages + @glaad team up to change that. https://t.co/c1AkzIaBkp
Sometimes I just want to tell clients to watch @simonsinek Ted Talk and save their money. If you can truly embrace that most people don't buy what you do; rather they buy why you do it, you'll build a much stronger story and exponentially increase your organization's results.
Calling to thank 1st-time donors within 48hrs of their gift increases repeat gifts by 400%. Prompt and personal calls and letters of gratitude should be part of the DNA of every nonprofit.