Koto

Optimists building brand and digital for the most impactful companies of today and the founders defining tomorrow.

[Koto @studiokoto]

LLMs landed. The landscape changed. We helped @StackOverflow change with it.

From a repository of static knowledge, to the human-validated engine room for the AI era.

Redefined. Repositioned. Refreshed.

Full case study → https://t.co/t8021RVmmU

[Koto @studiokoto]

Getting people to try something is one job. Getting them to make it part of their life is another.

Our latest OFF Brand unpacks “the brand lag”: the gap that appears when your product grows up, but your brand stays stuck where it started.

→ https://t.co/snTjgKBtLu

[Koto @studiokoto]

It was an Omni I/O✨

We partnered with the @GeminiApp team to introduce Omni to the world. We brought it to life in motion through their new product experience language, turning static UI into a living environment.

(And yes, that is Koto’s own Astrid rendered in clay!)👇

[Koto @studiokoto]

Link here:
https://t.co/dqu1Blrzxf

[Koto @studiokoto]

The Norton Museum of Art has always been where art and life meet, in the galleries, the gardens and the community. A new identity for West Palm Beach's most beloved cultural institution.

[Koto @studiokoto]

Wearables have scaled. They still haven’t stuck.
The tech is there, yet meaning isn’t. Used, not relied on, and easy to drop.

More on OFF Brand → https://t.co/gzcNKJYKLo

[Koto @studiokoto]

We partnered with @MARBLEXofficial, a blockchain gaming ecosystem, to help them put the fun back in to Web3 gaming—with an unlikely hero—a cheeky goblin. With a distinctive mascot in place the brand's DNA fell into place, one that is unmistakably fun, very green, and easy to build and scale.

Check out the full case study ↓
https://t.co/cLTCPy8j2q

[Koto @studiokoto]

New GoFundMe 💚

A brand evolution for a new era of giving—built around one idea: Help Adds Up.

A dynamic progress circle transforms the goal bar into a living symbol of collective momentum across product, motion, and storytelling.

When people come together, progress becomes visible.

Full case study ↓

https://t.co/bn77WbGi0y

[Koto @studiokoto]

2025 ☑️ 5 studios. 3 continents. 138 people.
235 projects driven by optimism, co-creation and craft.
Koto. The Creative Company.

[Koto @studiokoto]

Huntington's new brand reframes money as a craft, something you shape, practice and master. From a custom serif to 3D milestone badges, every detail guides with confidence, not judgment.

[Koto @studiokoto]

Working with sound used to mean separate teams, tools and services. @massivemusic brings everything together in one place: strategy, composition, licensing and tech—all working in perfect harmony.

Hit play on the full case study → https://t.co/Is79scEH4z

[Koto @studiokoto]

“People don’t want more health data. They want to know what to do with it.”

Our latest episode of OFF Live dives into the shift from reactive care to proactive health with leaders from WHOOP, Medtronic and Talkspace.

Watch the full episode → https://t.co/UOnpiA0C2y

[Koto @studiokoto]

Ambitious brands deserve digital experiences as bold as they are.

From websites and apps to design systems and products, we build digital that feels good to use and hard to forget.

Work with @Google, @Norton, @bolt, @fitbit +more

[Koto @studiokoto]

Your website isn’t dead. It’s the source.

The only part of the internet you truly own. And in the middle of the AI earthquake, it’s still your most important digital asset. Don’t drop it.

https://t.co/r0HvkaYS78

[Koto @studiokoto]

Mirage is the one-stop platform turning raw ideas into finished videos. Our new identity brings that transformative power to life.

[Koto @studiokoto]

Longevity isn’t a trend. It’s the next health frontier.

In our latest OFF Brand, we show how brands can turn science into rituals people keep, from wearables as a “health OS” to clinics-as-destinations and functional foods going mainstream.

https://t.co/nJ92NryxG3

[Koto @studiokoto]

Brand love isn’t built with ads. It’s earned through product, belief, and belonging.

From Porsche to Pokémon to Patagonia, we unpack how lasting emotional bonds are made, and why they matter.

Read → https://t.co/sEBksIDJj3

[Koto @studiokoto]

Our first episode of OFF Live dives into the role of brand in gaming with the team over at Riot Games and 2K.

They covered everything from early brand integration to what Riot learned from launching VALORANT.

Watch the full conversation here → https://t.co/IMfwvp1Xgh

[Koto @studiokoto]

Full case study live: https://t.co/XIjkahu6L7

[Koto @studiokoto]

New work: Your Lyft is arriving. We partnered with Lyft to refine their brand: more grown-up, more cohesive, still unmistakably them.

A redrawn logo, deeper palette, custom typeface, and human-first photography, built to support every way Lyft connects people and places.