Dr Suz Baxter, PhD

Clinical Movement Educator | Business Strategist for Fitness & Wellness Brands Built programs in 6 countries • Speaker @ major events • Licensing IP globally

[Dr Suz Baxter, PhD @SuzBaxter]

Optimise for observations before evidence

[Dr Suz Baxter, PhD @SuzBaxter]

@EtihadHelp Replied.

[Dr Suz Baxter, PhD @SuzBaxter]

@etihad kind of sucks. I fly a lot and for my first time flying, their ability to adapt when things go wrong is abysmal

[Dr Suz Baxter, PhD @SuzBaxter]

@EtihadHelp @veryshibby Yeh looks like I’m not the only one who has been given the run around with Etihad

[Dr Suz Baxter, PhD @SuzBaxter]

You won’t buy something if you can’t understand it

[Dr Suz Baxter, PhD @SuzBaxter]

Increase range or decrease anxiety ?

[Dr Suz Baxter, PhD @SuzBaxter]

The big gains never come from following the trajectory of success of other people

[Dr Suz Baxter, PhD @SuzBaxter]

Always invert your decision. If the inverse is ridiculous it helps you to make your decision.

[Dr Suz Baxter, PhD @SuzBaxter]

Reducing your living costs (rent / mortgage) is the ultimate life hack.

[Dr Suz Baxter, PhD @SuzBaxter]

Arse-covering is not rigor. It’s blame risk dispersion

[Dr Suz Baxter, PhD @SuzBaxter]

Ask yourself is it a one way door or whether it’s a 2 way one. If it’s reversible you don’t need a high burden of proof.

[Dr Suz Baxter, PhD @SuzBaxter]

Don’t assume the fact that businesses haven’t done it make you think that it’s been tried and it’s unsuccessful. That’s generally not true

[Dr Suz Baxter, PhD @SuzBaxter]

Find something that no one else does and do it well

[Dr Suz Baxter, PhD @SuzBaxter]

Think about what others don’t do well and then double down on them.

[Dr Suz Baxter, PhD @SuzBaxter]

Speculate to accumulate. Be weird

[Dr Suz Baxter, PhD @SuzBaxter]

Admission of weakness is the ultimate power move.

[Dr Suz Baxter, PhD @SuzBaxter]

AI predominantly is appealing to businesses as a cost reduction. However we aren’t considering, especially in service businesses, the actual cost of these implementations. Look at royal mail. Surveys showed that whether you liked your postman dictated your views on the company.

[Dr Suz Baxter, PhD @SuzBaxter]

Start up and smaller businesses rely on a sound pattern recognition and intuition. Larger businesses the leadership relies on proof prior to execution, potentially for logical justification in the event it isn’t successful.

[Dr Suz Baxter, PhD @SuzBaxter]

Services businesses need to focus more on how they think and make decisions not just the outcome they sell. What makes the service different?

[Dr Suz Baxter, PhD @SuzBaxter]

Absence of evidence is not evidence of absence