Toto

Product-Led Engineer | NFTs | Project Ops 🔗🧬
,_, ◕
(o,o) Birbs are Builders | ^ }
-"-"---------- $ →Toto.eth

[Toto @toto]

Attention is the alpha.

Web2 or Web3, engagement drives discovery. The more eyes on a project, the more chances it has to pull new people into the funnel.

I wanted to zoom in on the native Web3 audience, so I compared the X activity of a few projects I admire:

BAYC🍌, Pudgy Penguins🐧, and Moonbirds🦉

The numbers tell an interesting story.

Notice anything? 👀

[imincog @imincognitooo]

The new Man City x Pudgy Penguins collaboration was announced just 23 hours ago, and the 3 main posts have already been viewed:

1.6M+ on Man City's IG
1.1M+ on Man City's TikTok
350K+ on Pudgy Penguins X

The news is also spreading well beyond these posts

Billions will Huddle🐧

[Toto @toto]

@punk9059 Just watch the youtube recaps by Fox Sports. Literally makes it 200x more enjoyable. Especially if it's a game of a team you don't care about

[Toto @toto]

@DigitalMissles @pudgypenguins @LilPudgys @Juanpalacios @SazzyNotAgain This is an amazing concept if you wanted to make irl content while staying anon

[Toto @toto]

@MetaMask Okay this is cute, would collect this

[Toto @toto]

@Hedgeguin Because it's a video by Hedge, I half expected @ppmcghee scalping with a cart full of vibes while the little kids cried in the background.

[Toto @toto]

@BrightAvian @FroggyCyborg @vibes_tcg @Target @pudgypenguins 🐧🫰🐧

[pp 🐧 @ppmcghee]

Really cool seeing something I vibe coded come together and pushed out. I spent the last month putting this together, testing, and fine tuning the look with our creative team to be just right.

Check it out and post your Target pull if you haven't. You can even dress your penguin up! :)

We are watching for new posts and approving them. Go get those PW traits!

https://t.co/sfPUNY9XFj

[Toto @toto]

@sauciii @grok summarize this article; I don't like reading it's too long

[Toto @toto]

@TheAntAcademy @FugzOfficial @yotdog69 @boredbae98 @CuzEyeCriptoes @nymcards @Joa_xnft @armosrenatox @DaFameless @RealPapii @fugettes Correlate these with actual events/announcements and the information becomes valuable

[Toto @toto]

@tkdance12 That's not how you play i spy 😅

[Toto @toto]

@imincognitooo @kaylenwebb3 @PudgyPartners @CZR744 LOL

[Kaylen @kaylenwebb3]

WEDNESDAY 🐧

This week on Down to Huddle, we're joined by @pudgypartners, Head of Partnerships at @pudgypenguins

Got a question for Steve? Drop it below 👇

Set those reminders. You won't want to miss this one 👀

[Toto @toto]

@SteveG60117 🎯

[Toto @toto]

@ogzgzynftholder @floorprotocol good thing they sold all their pudgys a few months ago

[Toto @toto]

@kaylenwebb3 @ChimpersHQ @_Craig_ @TimpersHD Looks just like you, perfect 🫰

[FoxyPenguin 小狐狸 @FoxyPenguinApe]

Jumped into @danthelostboy and @ST_McFly Chillin Tuesday space and came away thinking about something I hadn't really considered before 🐧

Markets were red but huddle still felt very alive

McFly said something that set the tone

"Pudgy doesn't really need to care about the market because the fire is already burning"

The room had that energy I love about Pudgy

@DaoJonez, @toto, @NikoAQNY and @kaylenwebb3 were just comparing notes, joking, keeping it real and enjoying being around each other

The kind of energy that reminds you the community is not only here for green candles

One story that cracked me up was @ppmcghee sharing how a Rubio Pudgy meme somehow ended up on a White House meme board for Marco Rubio's birthday 😭

There were sweet shoutouts too

@ST_McFly gave flowers to the latest MVPs Versa, Swanie, Camila and Kenny

@husker_eth made sure teacher Katie got love for the lil pudgy big impact award

And Husker pinned @Hedgeguin meme that made people stop mid-scroll

The part that really stayed with me was @PudgyPartners opening up about retail

He had walked Luca through Pudgy’s full 2027 retail forecast that same day, built from just three D2C data points so far

> Valentine’s bouquet
> A sold out keychain
> Icebreakers

“Three is a trend”

Most people look at Pudgy and think toys

He's looking at something bigger:

Couples

The billions of tiny purchases people make to show someone they're thinking about them

That is such a simple market but also such a huge one

And IP licensing has barely touched it

As someone who's spent the last couple years helping build pudgy across Asia, that part really resonated

Trust compounds slowly

But when it does, it's hard to copy

Came away feeling like the actual business might be a lot further along than most people realize 💙🐧

[Toto @toto]

Attention is the alpha.

Web2 or Web3, engagement drives discovery. The more eyes on a project, the more chances it has to pull new people into the funnel.

I wanted to zoom in on the native Web3 audience, so I compared the X activity of a few projects I admire:

BAYC🍌, Pudgy Penguins🐧, and Moonbirds🦉

The numbers tell an interesting story.

Notice anything? 👀

[Toto @toto]

@garyvee Okay that box looks pretty cute;

Feel like it may be appealing to lil ones since they are cartoonish

[Toto @toto]

@MetaverseMan_ @moonbirds DON'T be like this guy anon.

Overcome skill issues by using my ref code

https://t.co/ZN6oNUdsus

[Toto @toto]

@MetaverseMan_ @moonbirds Skill issue

[Toto @toto]

@bigbiceps Sorry but I play my candles like an SAT test.

Red, red, red, ..?

Laws of universe say 4th definitely can't be red