💎 CREATIVE STRATEGY HACK
1. Build emotional messages into statics first.
2. Iterate static winners into animated (GIF or carousel) form.
3. Iterate animated winners into UGC, pro video, etc.
The most dangerous, oddly glorified, yet overlooked problem in the world:
No sense of urgency
It's why you're stressed, lack opportunities, depressed & your life is always in chaos.
Here's Robert Greene's 10-step protocol to escape the hell of moving too slow:
If you can tell a compelling story, you can shape the world.
But most people believe they have nothing worth sharing.
So, I use these 3 simple ways to find viral stories in small, everyday moments:🧵
@Codie_Sanchez After a certain point, money stops buying freedom —
and starts buying illusion.
$299M can change your life.
$2B can make you forget what life is.
Patrick's learning method was deceptively simple:
1. Reverse-engineer everything obsessively
2. Question every assumption
3. Talk to insiders who built the system
4. Build rapid prototypes from first principles
No fancy degrees.
Just raw curiosity and relentless execution.
Stripe's CEO never studied finance.
Instead, he reverse-engineered PayPal’s docs—and built a $95 BILLION company at 22.
How? A learning method so powerful, it's now taught in colleges.
Here's his genius framework for learning anything fast: 🧵
Most people think Alex Hormozi’s success is about offers and sales tactics.
It’s not.
The real secret behind his $100M+ empire is psychology.
Here are 3 brain-hacking frameworks Hormozi uses in every offer and how you can steal them 🧵
The wider your creative inspiration is, the higher quality your creative output will be.
So stop looking at your competitor’s ads.
Start studying organic creators.
These 3 brands cracked the conversion code:
→ Abbott Lyon: Partnership ads for organic credibility
→ Pet Lab Co: Social proof stacking (Trustpilot + media logos)
→ Auto Brush: Visual attention directing with colour psychology
Psychology > pretty design.
AI is not taking over video production, at least not yet😅
Here is my latest attempt at Google Veo 3.
My biggest complaints:
#1 Google Veo 3 can only create you an 8 second clip, and you can sequence them at all and you can only generate 3 videos a day with their $250 subscription.
#2 We need to assess the legality of fake claims given the FTC's Truth in Advertising and disclosure guidelines.
#3 You can't put your product in the ads
#4 The reactions/back and forth is awkward at best
Does anyone think this is actually a good replacement for traditional UGC ads as of now? I think not 😅