The 194 Group

Enhance. Engage. Amplify. We are a full-service music & marketing agency based in Toronto, operating worldwide.

[The 194 Group @The194Group]

The Daily put together a great piece on 'What the 2020 Campaign Sounds Like" and why the strategic use of SOUND is such an important factor in all facets of branding - even a Presidential Campaign.

Listen here: https://t.co/IRyVpbBUUh

[The 194 Group @The194Group]

💰 "IT'S TOO EXPENSIVE!" 💰

👆 You might occasionally hear this phrase from clients and prospects.

When you do, use it as an opportunity to remind them that:

1. When you buy quality, the price is eventually forgotten.

2. When you buy junk, the price will haunt you.

[The 194 Group @The194Group]

Your value does not decrease based on someone's inability to see your worth. Keep going. #MondayMotivation

[The 194 Group @The194Group]

Check out our very own @wristpect in #PreferredPublishing's 'The Invidiata Collection' magazine.

https://t.co/QMLgPfKCHE

[The 194 Group @The194Group]

#SonicLogos are nothing new, but they're definitely trending. Find out how to successfully give your brand a sound:

https://t.co/lJWJimB8Lx

[The 194 Group @The194Group]

As the population ages, technology is helping battle loneliness among seniors. What would your story sound like?

https://t.co/LAAc9G130J

[The 194 Group @The194Group]

How powerful is Audio Branding? A great read from @Urbanatic_lili

https://t.co/6jVt1uSGC6

[The 194 Group @The194Group]

How do you craft a sonic identity for a brand that has innovation at its core? Check out the incredible work that @MassiveMusic did for @PhillipsPR
https://t.co/rzDLVHVskd

[The 194 Group @The194Group]

Wondering why we talk about #AudioBranding so much? This article is a great introduction, but we're always happy to take the conversation further. Hit us up at [email protected] for more information on how we can help you build your audio brand!

https://t.co/rQPn6qqVmT

[The 194 Group @The194Group]

How do you make noise around a movie that's completely silent? Via @terryoinfluence

https://t.co/NrXZFMi8Al

[The 194 Group @The194Group]

@Pandoramusic becomes the latest brand to reveal a Sonic Logo / Audio Identity. The Audio Branding landscape is changing, who do you think will be next? (@Spotify, @AppleMusic, we're looking at you..)

https://t.co/J7TelgAHee

[The 194 Group @The194Group]

'Tips on How to Treat Talent at Events' Can we retweet this a million times?

https://t.co/bHiBSDp4Nq

[The 194 Group @The194Group]

Some really beautiful spaces popping up in Toronto this winter. Send us a DM if you need help planning an event at one of these venues ✔️

https://t.co/eeU27BbckZ

[The 194 Group @The194Group]

Pop-ups 4ever? It seems like that might be the trend..

https://t.co/QUhAFdSTtC

[The 194 Group @The194Group]

A great read on what will certainly be impacting the Canadian event and venue scene as well. How do you think it will impact us?

[BizBash @BizBash]

Will CBD-Centric Venues Start Popping Up Like Weeds? https://t.co/ecYnGsGMLO

[The 194 Group @The194Group]

Who's headed to #SXSW this year? We're on the lookout for great audio activations 👀

[The 194 Group @The194Group]

How is your brand tapping into the future of audio?

https://t.co/El1spLgMwL

[The 194 Group @The194Group]

We already have a few breakdancers on our roster, but maybe soon we'll have some #Olympic #Breakdancers?

https://t.co/Lj4WLwdwUF

[The 194 Group @The194Group]

Did you watch #TheOscars last night? Event experts say B+, what did you think?

https://t.co/xb6tp1wLNX

[Pitchfork @pitchfork]

Dun nun…dun nun….Jaws showed music’s ability to convey terror, chilling viewers to their cores

Why it's one of the best movie scores of all time → https://t.co/go01O2fHM3