Garth E. Beyer

Certified Cicerone®. I help brewers, bev distributors, and retailers thrive. Marketing Manager. Moonlighting as a craft beer bar owner.

[Garth E. Beyer @TheGarthBox]

Don't compare your chapter 5 to someone else's chapter 20.

[Garth E. Beyer @TheGarthBox]

@WIbeerbaron @ComponentBeer It has been steady. We've been getting creative with events and it has been working out nicely - communities are loving them. That Andy guy...I want to be tongue and cheek but he's truly stellar!

[Garth E. Beyer @TheGarthBox]

@WIbeerbaron What's shaking in your beer world lately?

[Garth E. Beyer @TheGarthBox]

@drinkswithdarin Love it. That elderflower one sounds insane!

[Garth E. Beyer @TheGarthBox]

@drinkswithdarin Latest favorite beer that just sent you to a whole new universe?

[Garth E. Beyer @TheGarthBox]

@WIbeerbaron @ComponentBeer Oh, that's the stuff. Some solid black IPAs coming from Pipeworks again this year. I'm on that Japanese Rice Lager kick lately. Hopewell's is fireeee.

[Garth E. Beyer @TheGarthBox]

@andrewfoxwell @KFragoulias Ahhh was just in Greece. Wish I saw this sooner and could have made an inperson connection, perhaps. I'll tell you my vacay plans going forward

[Emily Hutto @emilyhutto]

Thank you @beerblog & the @nagbw for spreading the word on our new @ucdavis course Digital Marketing For Craft Breweries! Julie and I are thrilled to be teaching it!
https://t.co/VUcSXVkeG8

[Garth E. Beyer @TheGarthBox]

@thisiskp_ Saw you've gone through some crazy life stuff. Hoping everything is on the up and up my friend. Sending good vibes!

[Emma Janzen @emmajanzen]

In my latest for @punch_drink, I dig into how some contemporary bars are furthering a centuries-old exchange between Japanese and American cocktail cultures. This is happening all over the country, but a bar crawl through NYC serves as a great snapshot.
https://t.co/AtPgL79URL

[Garth E. Beyer @TheGarthBox]

@NachosAndLager That's the dream.

[Garth E. Beyer @TheGarthBox]

@daddyporterblog How is discord going for you so far?

[Garth E. Beyer @TheGarthBox]

@CaptBNL Been awhile, friend. Gime the high and low of life lately!

[Garth E. Beyer @TheGarthBox]

@dougmoemadison If you'd ever like to host a talk, please know Garth's Brew Bar is always a space for you!

[Reggie Wegner @Rlwegner]

Life advice: Never hesitate to be the first guy to crack a beer at a children's birthday party. The other parents are waiting for your lead.

[Garth E. Beyer @TheGarthBox]

@JessicaInfante Been a bit - hoping mom life is treating you well! Hoping we get to connect in person again soon!

[Eye for Retail @EyeforRetail_]

If you are a new entrepreneur to the CPG space, be prepared to be a beginner. To ask lots of questions.

Be prepared to “look dumb”. To not have all the answers.

Question everything. Especially the generally accepted wisdom.

Trying to fit in and speak the lingo but not really understand is a sure-fire way to slow progress.

The biggest advantage you have is a beginner’s mind.

The truth is, not everyone has it all worked out. You can’t find out all the answers in advance.

Being comfortable with trying new things because they make sense to you is how you make real progress.

That means making mistakes. Going down dead ends and starting again with another new idea.

That could be about how to sell, how to incentivize, how to formulate a product, how to package or manufacture or transport or generate awareness for your product. Nothing is off limits.

If you hear “everyone uses KeHe or UNFI” you can guarantee there are other ways to get your product to that store.

“You need to get your product to this level of sales online to prove yourself to retailers.”

You can be sure there are compelling ways to convince a retailer to stock your new product. Find out what is important to them - innovation, sustainability, local business initiatives. They all have an angle, a back door you can approach from.

“You need millions of dollars to start a CPG brand”

Do you? If you follow the same path of other brands that spent millions of dollars.

CPG is not that complicated. It is mostly common sense. So when people start to make it sound complicated, ask twice as many questions.

There’s a chance they’re either gatekeeping or they don’t fully understand the possibilities themselves.

[Garth E. Beyer @TheGarthBox]

@beercruncher Omnibibulous.

[Garth E. Beyer @TheGarthBox]

@austinkleon Would ya believe me if I said there's a theory out there that dinosaurs became extinct from flowers/aromas?

[Garth E. Beyer @TheGarthBox]

@DavidDouglasTV It has been a long time, my friend. What's the latest high and low of life?

[Garth E. Beyer @TheGarthBox]

When a someone says they work at a company that is consumer/customer obsessed. I wonder what companies they see as not consumer/customer obsessed. To me it's table stakes, not a differentiator.