TheHUB produces a self-reinforcing market structure in which participation deepens liquidity, deeper liquidity improves execution quality, and improved execution quality attracts further participation.
By embedding Beeks inside TheHUB, the barrier to entry has been lowered for firms that want the performance of colocation with the flexibility of managed infrastructure.
Institutional-grade compute, now live inside purpose-built colocation for digital markets.
Beeks is now live inside TheHUB.
Through this partnership, @BeeksGroup is deploying its institutional-grade bare metal and managed cloud compute inside TheHUB’s purpose-built colocation infrastructure at data centers in Tokyo, New York, and London.
“Beeks has always believed that world-class trading infrastructure should be accessible, not just to the largest firms. We are excited to partner with TheHUB and look forward to seeing what users can build with our infrastructure.” - Gordon McArthur, CEO at Beeks
Even where colocation exists, the equalized access usually stops at the latency envelope offered by the data center provider.
Set up in the building next door and your distance to the matching engine could become a disadvantage you can't close on your own, which recreates the insider/outsider gap that equalization was meant to close.
@TheHUB's goal is to extend those equalized conditions out to a 1km radius around the facility, using cross-connects and fiber cut to equal lengths so that participants inside that envelope reach the engine at the same time.
An optimized trading environment with lower overhead and more coherent node placement compresses the gap between price discovery and settlement, allowing market makers, applications, and traders to operate on a more stable and economically sustainable foundation.
🤝 @CherryServers joins TheHUB as the first bare metal computing partner!
Together, we're creating the new standard of trading infrastructure. High-performance, builder-first rails where crypto markets and traditional finance converge.
Much more to come.
[Career Update]
After an intense few months working behind the scenes, I’m excited to share what comes next.
I’m joining Global Kiwi Labs, the devco building @TheHUB, as co-founder and Chief Strategy Officer.
TheHUB is building purpose-built trading infrastructure for crypto. Starting with colocation, connectivity, and compute designed specifically for the next generation of exchanges, market makers, validators, and high-performance onchain markets.
Why does this matter? Because the crypto market structure is evolving fast.
As we all know, crypto is becoming more institutional. DeFi is becoming more performance-sensitive. And the line between traditional finance and decentralized finance is getting thinner every cycle. We are moving toward a market where matching, sequencing, settlement, liquidity, and connectivity start to look much closer to serious financial infrastructure. And once that happens, the question becomes obvious: Where should traders, engines, validators, and critical infra actually sit?
In TradFi, the answer has been clear for decades: purpose-built data centers, equalized access, deterministic connectivity, and shared infrastructure around the venues where price discovery happens.
Crypto is reaching that moment now.
At Global Kiwi Labs, we understand the path TradFi has taken over the last decades. We understand what institutional traders and HFTs expect from trading venues. And we know that legacy cloud infrastructure was not designed to support this next phase of crypto markets.
TheHUB is the physical space where we will see the convergence between TradFi and DeFi. Where institutional-grade market infrastructure meets crypto-native rails. Where exchanges, market makers, validators, and infra providers can colocate and, ultimately, form the center of crypto’s price discovery.
What excites me most is that this is not just another infra company. It is a bet that crypto markets are maturing, and that the next wave of performance, fairness, and liquidity will be built from the physical layer up.
Huge thanks to @RobertSagurton, @mateoward, and especially @nzjamo222 for the opportunity and trust.
Follow us on X: https://t.co/btZ3ZxHQAI.
crypto trading infrastructure is lagging behind its peers in the traditional exchange space by at least a decade
today, only a handful of crypto HFTs teams have the experience, capital and scale to build out proprietary high-performance trading infrastructure
@TheHUB is fast-forwarding crypto market infrastructure to the 2020s and more importantly, TheHUB is available for everyone not just the privileged few