TheLinkU

Connecting student-athletes, brands, and fans through strategic NIL solutions that create real value across college athletics.

[TheLinkU @TheLinkUNIL]

The game changed and we built the system to win it. From NIL contracts to revenue above the cap, TheLinkU connects the right people, capital, and tech so anyone linked to us don’t just compete, they win🔗

Are you an athlete, a university, or a brand? Head to https://t.co/e0pyCSTBLO and let’s succeed together🚀

#TheLinkU #NIL #collegeathletics #athlete #brands

[Marcel Reed @Marcel10Reed]

A week ago one of our dear friends, David, passed away. It brings me so much joy knowing he was here long enough to wear his 12th Man jersey with us and watch this year's spring game, where he got to see the cleats we made in honor of him and the Archer Foundation. He truly is one of us. The world will miss his smile, his sincerity, and the light he brought to everyone around him. @aggiefootball and I are praying for his family during this incredibly difficult time, and we promise to live strong for him, just like David lived strong for all of us.

[Elrod-TheLinkU @ElrodTheLinkU]

Ole Miss football just handed out championship rings to its players, and there's a piece of that story most people won't notice.

Those rings were ordered through @VictoryRings, one of our partners at @TheLinkUNIL. Through this partnership, we're creating new revenue opportunities for our partner and our athletes.

It's a small detail with a bigger point behind it: revenue in college sports doesn't have to stop at the school. It can keep moving back to the athletes who earned the moment being celebrated.

That's the model we're building at TheLinkU. Bringing student-athletes and the business community together is partnerships like this one, where a championship ring becomes more than a keepsake. It becomes proof that athletes can win on and off the field.

Congrats to Ole Miss on their run in the College Football Playoffs and to the athletes who had a hand in earning it.

[Hotty Toddy Connect @hottytoddycnct]

Introducing Hotty Toddy Connect 🔴🔵

Bringing together Ole Miss student-athletes and the business community. Together, we’re helping student-athletes build their brands while showcasing the national reach of @OleMissSports

Follow to stay up-to-date! #HottyToddy

[TheLinkU @TheLinkUNIL]

Banks are becoming one of the biggest players in college sports sponsorships, and our founder, @ElrodTheLinkU, is helping schools navigate these patch deals. He breaks down why finance brands are all in on college athletics in today's @Sportico story 👇

[Eben Novy-Williams @novy_williams]

Wrote today about an early trend in college sports patches: banks.
https://t.co/ZPYEloCtJZ

[Texas A&M Basketball @aggiembk]

The Bahamas are calling 📞🏝️

#GigEm | #BuckyBall

[TheLinkU @TheLinkUNIL]

@CitadelHoops See you there🤝

[The Citadel Basketball @CitadelHoops]

𝗔 𝗻𝗲𝘄 𝘀𝘁𝗮𝗴𝗲 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗛𝗼𝗹𝘆 𝗖𝗶𝘁𝘆 𝗦𝗵𝗼𝘄𝗱𝗼𝘄𝗻 🙌

The Bulldogs will take on College of Charleston at Credit One Stadium as part of the LinkU Invitational on Sunday, Sept. 27, in a first-of-its-kind college basketball event at the venue.

More info: https://t.co/RKw35Tw41m

Tickets 🎟️ https://t.co/UCY7zqbbP8
Promo Code: coscitadel

#𝐓𝐨𝐠𝐞𝐭𝐡𝐞𝐫𝐖𝐞𝐀𝐭𝐭𝐚𝐜𝐤🦴

[TheLinkU @TheLinkUNIL]

@CofCBasketball Pulling up in the home state🤝

[Charleston Basketball @CofCBasketball]

Taking the Lowcountry rivalry to a new kind of court.

🎟️ https://t.co/qS6heRv3tS
🗞️ https://t.co/yxrvADn4rD

#1Charleston 🌴🏀

[TheLinkU @TheLinkUNIL]

@VandyMBB See you in SC🤝

[Vanderbilt Men's Basketball @VandyMBB]

Tickets are on sale now!

🎟️https://t.co/tKHvk3gKg4🎟️
Use code: vandyatcos

See you in Charleston

[TheLinkU @TheLinkUNIL]

@UVAMensHoops See you in SC🤝

[Virginia Men's Basketball @UVAMensHoops]

Charlottesville ➡️ Charleston

Exhibition vs Vanderbilt | Sept. 27

Tix 🎟️: https://t.co/IRezTrsTQj
Use code: UVAATCOS

#GoHoos

[Arkansas Men’s Basketball 🐗 @RazorbackMBB]

Your wish came true! Hogs play basketball this week. 😀🏝️

[TheLinkU @TheLinkUNIL]

Welcome to our new series: NIL 101!

"Does every NIL deal need to go through NILGo?"

Not every deal requires the same level of review. Generally, third-party deals of $600 or more need to be reported. Whether a deal also goes through full range-of-compensation review depends on factors like the size of the deal and whether the payor is considered an "associated entity" (someone with ties to the school, like a booster or MMR partner).

Recent CSC guidance has also adjusted some of these thresholds, so it's worth checking current requirements rather than relying on what was true a few months ago... this is one of the fastest-moving parts of NIL right now.

The practical takeaway: build a habit of reporting and documenting every deal consistently, regardless of size. It's much easier to maintain one clean process than to figure out case-by-case which deals technically required it.

Got a question you'd like answered in this series? Send it our way!
#NIL #NILGo #TheLinkU

[LinkingCoogs @linkingcoogs]

🐾 Calling all Coogs!

Join UH and LinkingCoogs for the UH NIL Summit and learn how NIL partnerships can help your business grow while supporting Houston student-athletes.

📅 June 23
📍 Penick Club
🕠 Doors Open at 5:30

RSVP today. Go Coogs!

https://t.co/FQZd0XybB6

[TheLinkU @TheLinkUNIL]

Vegas wasn’t ready for what AthleteCon 3.0 had to offer. Can’t wait to end the week off at the awards ceremony! Stay tuned! #AthleteCon

[TheLinkU @TheLinkUNIL]

Day one of AthleteCon 3.0 was 🔥🔥🔥!! @UnderArmour did NOT disappoint!

Stay tuned, you never know what’s next. 🤫💗

#athletecon #samgreen #branding #brandstrategy #collegesports

[ACC Baseball @ACCBaseball]

Trophy No. 2 for @GTBaseball this season 🏆