The Yaag Project

The official podcast of the Indian marketer, author and podcaster @yaagneshwaran, popularly known as Yaag.

[The Yaag Project @TheYaagProject]

If you enjoy reading experiences and philosophies on marketing, startups, writing books, running podcasts, and more -- here's our newsletter for you!! https://t.co/OfWERxV2GU

[Yaagneshwaran Ganesh @Yaagneshwaran]

Time we stand together to protect the Kamakhya kshetra. The list of public docs clearly indicate mega scale demolition activities on the Nila parvata. Development cannot mean mindless destruction, that too in the ishana kona of Bharat. More details here 👇
https://t.co/LVJt7VVzCf

[Yaagneshwaran Ganesh @Yaagneshwaran]

धर्मो रक्षति रक्षितः| We need to stand up for our kshetras.
The Kamakhya Pitha petition has 9K+ signs already! If skeptical, read carefully and you will see what kind of demolition is being planned for constructions. 👇

https://t.co/LVJt7VVzCf

cc: @ARanganathan72 @jsaideepak

[Yaagneshwaran Ganesh @Yaagneshwaran]

It’s super clear — like @jsaideepak and @ARanganathan72 always emphasize — our discussions need to be abt issues and not abt political parties. Parties will support or vilify based on how their business model works. Time we rise to protect our own dharma

[Rajarshi রাজর্ষি @TheRajarshi]

Ideally both. When doing japa covering the mala is a good practice. When not doing japa, keep it safe in puja space.

[Yaagneshwaran Ganesh @Yaagneshwaran]

Being in TN, I 💯 attest that the sanatan dharma wave is on a huge rise here. @jsaideepak’s recent podcast with @smitaprakash reaching a million views in a short time is a dipstick to it. I hope ppl don’t forget this moment.

[Yaagneshwaran Ganesh @Yaagneshwaran]

Justice unfortunately has always been a privilege reserved to a few. But thanks to these ppl, now the majority is finally waking up to reality and shedding the liberal cloak one by one

[Mark Evans @markevans]

Are your customers happy? Are you doing marketing to engage and educate them?

Check out my podcast with @Yaagneshwaran on how to better customer marketing.
https://t.co/ALA4xLk6uL via @YouTube

[SaaS Sprints @SaaS_Sprints]

How organic content marketing can help you amplify your brand narrative — deep dives @morganjingram

#ContentCreator #narrative #brand

https://t.co/dd9Lh4VJAX

[SaaS Sprints @SaaS_Sprints]

The usage of the term "ghosted" in sales is strange.
Ghosts are those who overstay their welcome. 😈

[SaaS Sprints @SaaS_Sprints]

Unlock the secrets to creating both memorable and functional content, with @thinking_slow 🔥 who is on point with every word!

https://t.co/1MT8CfIa7Y

[Yaagneshwaran Ganesh @Yaagneshwaran]

What a conversation with @aprildunford 🔥 --> when to do a positioning exercise, how often to re-evaluate it, why should you not position against ghosts, and a lot more.

https://t.co/EQuUHf8AOt

[SaaS Sprints @SaaS_Sprints]

New episode: @aprildunford joins us to discuss positioning. She shares how a SaaS company can express their positioning through their content, sales pitches, and more.

https://t.co/xBlAcd3Dow

[SaaS Sprints @SaaS_Sprints]

When the client has access to your Google doc while you're still working on their blog 😅

[SaaS Sprints @SaaS_Sprints]

CocaCola bottle design brief (1995) 🔥

[SaaS Sprints @SaaS_Sprints]

Want to do demand gen the right away for your SaaS?
New episode with @taraarobertson of @chilipiper is coming up 🔥

[SaaS Sprints @SaaS_Sprints]

A reassuring feeling for all creatives out there. 🙂

[SaaS Sprints @SaaS_Sprints]

When your content doesn't convert...😇

[SaaS Sprints @SaaS_Sprints]

7/7
Maybe diversify across 3-4 platforms, to be safe. Your top performing channels may not be measurable right away.

Your sales discovery calls will show self-attribution of your investment in building trust.

Build trust, and they'll come.

[SaaS Sprints @SaaS_Sprints]

6/7
But often what you measure can take you into a tunnel vision. First build trust.

⏩ For example, you can definitely gate content.

But give people a taste before asking them to fill up your form or chatbot. Build content for specific platforms.

[SaaS Sprints @SaaS_Sprints]

5/7
Now….think about the companies you bought subscriptions from.
Think about these SaaS brands:
@lavenderhq
@clickup
@HubSpot
@chilipiper
@Drift

You trust them. You see your peers trusting them.

Measuring isn't bad. Metrics aren't bad.