The Drum

The Drum covers modern marketing, agency business, creativity & the future of media. We help marketers make better decisions.

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UserTesting’s Johann Wrede on why marketers still don’t really understand customers https://t.co/2yAvX7xmW9

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Last chance checkout: 4 commerce media reads worth adding to your basket https://t.co/SIsntLarU6

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Last chance checkout: 4 commerce media reads worth adding to your basket https://t.co/qw34IEkG2x

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Marketing doesn’t have an AI problem. It has a knowledge problem https://t.co/cOuMHTXx3X

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Who’s dominating ad awards in 2026? World Creative Rankings mid-year leaders revealed https://t.co/i13sz8gPyI

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VML New York leads World Creative Rankings mid-year agency table as Uncommon surges https://t.co/VT5lJSJbMC

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AI won’t kill agencies. Bad operating systems will https://t.co/o41IMyk2tI

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Are you funding market-leading execution, or free-bar Thursday? https://t.co/8bADCQuTse

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How do agencies keep the love alive? https://t.co/piUFSnUhis

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Ad of the Day: Iconic ‘If Carlsberg did’ slogan revived for summer campaign https://t.co/qCRpFPXJu1

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Why G2’s One Piece collab is more than just putting a logo on a hoodie https://t.co/uyinqOURmX

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Agentic AI will give DOOH a central place at the planning table https://t.co/DslFZyqbiD

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Judge of the Day: James King says great B2B has better stories than a new pair of trainers https://t.co/hIypWx6HDZ

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Michelob ULTRA closes Lionel Messi’s World Cup tab https://t.co/8Kz9okv3fQ

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10 brands that won the World Cup on social media without making a big-budget football ad https://t.co/aNHbXrn4HI

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Ad of the Day: Allwyn imagines what ‘Powerball money’ could really buy https://t.co/fsiSklH4hM

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Madonna, Messi and the World Cup’s biggest experiment: did football need a halftime show? https://t.co/48YG5ntNc3

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Jarrod Moses on why agencies should stop selling celebrity endorsements https://t.co/bvEzJNJG02

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The making of Twix’s ‘Double Act’: 80 scripts, two dummies and one daunting follow-up https://t.co/cUJwCp8cw2

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Why operational gridlock is holding campaigns back https://t.co/e686sG81iR