The Good

Optimizing digital experiences since 2009 | On a mission to remove bad digital experiences until only the good remain. |

[The Good @thegood]

How do you decide what belongs in a mobile app's v1? Ninety's CPO Kyle Phillips has a clear answer, and it's not feature parity with desktop.

https://t.co/D0giGVw8xb

[The Good @thegood]

The best AI products don't just charge for usage; they make the constraint feel fair.

We break down how tools like Runway, Canva, Claude, and Higgsfield AI handle naming, transparency, and upsells.

https://t.co/BHxH0CeAXr

[The Good @thegood]

Should your SaaS even call it "credits" at all? It may come down to how sophisticated your users are.

We looked at how some of the leading AI tools handle the naming, pricing, and messaging of AI credits.

Read the full article: https://t.co/c5zlT5HXl2

[The Good @thegood]

4 quick tests to check if your onboarding confidence is backed by data:
➡️ Are you tracking friction, not just outcomes
➡️ Has your aha moment been validated
➡️ Does anyone actually own day 12
➡️ Is your email sequence reviewed or just running

https://t.co/XeLO5ROxKq

[The Good @thegood]

A "hell yes" customer doesn't just like your product; they buy like it's irresistible and use it like it's addictive.

In our full conversation, Rob Snyder shared his take on spotting the difference between real demand and polite interest: https://t.co/DCFi3n3d8z

[The Good @thegood]

Ninety’s Head of Product Kyle Phillips skipped feature parity, skipped native development, and shipped a deliberately incomplete beta. Customers loved it anyway.

Read the full breakdown:
https://t.co/EWftvsBlf8

[The Good @thegood]

We signed up for 30 SaaS tools and lived inside each trial for 30 days straight. Here are the free trial mistakes that showed up again and again, and the handful of things almost nobody gets right: https://t.co/JP8BCaeuOS

[The Good @thegood]

Nobody wakes up wanting a CRM. Yet B2B software is a trillion-dollar industry built almost entirely on things nobody "wants."

Rob Snyder shares his thoughts on what actually drives demand. Get the full interview here: https://t.co/RLpseBG8YK

[The Good @thegood]

60% of trial-to-paid conversions land between day 8 and day 30. Most onboarding emails are still optimized for day 1.

Here's what else 161 SaaS leaders told us:
https://t.co/Yx2RIzKa3y

[The Good @thegood]

CPO Kyle Phillips Bet On A Different Way To Build Ninety’s Mobile App. Learn how it paid off.
 https://t.co/dnMVFxRZRH

[The Good @thegood]

Our team trialed 30 tools for 30 days. Ten patterns showed up often enough to be worth naming, and a few of them may look uncomfortably familiar. Get the full breakdown here: https://t.co/Rn0BbCVxm8

[The Good @thegood]

92% of SaaS leaders feel confident in their first 30 days of onboarding. Only 24% actually track where users drop off. That gap has a name.

Read the full breakdown:
https://t.co/ruwiX7rmsU

[The Good @thegood]

Why doesn't every mildly annoying process at every company already have a solved-for-it vendor?

Because pain and action aren't the same thing. Rob Snyder's reframe of "demand" explains the gap.

Find the full breakdown here:
https://t.co/lQBT1Ky60E

[The Good @thegood]

We lived inside 30 SaaS trials for 30 days each: tracking every email, paywall, and cancel flow.

Find out what almost nobody gets right, and the mistake that showed up more than any other in the full article ⬇️ https://t.co/i7biUaerU3

[The Good @thegood]

Only 12% of users convert in their first 24 hours. Most convert in weeks 2 and 3.

Yet plenty of onboarding email sequences are still pushing for the close on day one.

We asked 161 SaaS leaders about this mismatch: https://t.co/8yKbqFhrVW

[The Good @thegood]

80% of free trial users never convert.

That's not a pricing problem. It's a product experience problem: users never got far enough in to see why it was worth paying for.

In PLG, the product IS the sales team. Here's how to tell if yours is performing: https://t.co/lbz6QBMZFE

[The Good @thegood]

9 in 10 SaaS leaders say they know their product's "aha moment." 1 in 6 admit their research doesn't actually influence the product or onboarding.

Knowing your aha moment isn't the same as building toward it.

Read the report: https://t.co/TI7ZAU3L0o

[The Good @thegood]

In product-led growth, the first thirty days of the user experience are your relationship-building sales team.

https://t.co/qabHSTfhUd

[The Good @thegood]

Your trial users aren't one audience.

Some are trying to coordinate a team. Some are managing solo workflows.

Here's how to find intent clusters from first-session behavior: https://t.co/1cwdlqzXUX

[The Good @thegood]

We asked 161 SaaS leaders how they run the first 30 days: what they measure, who owns it, how they talk to new users.

The result: genuine investment, paired with real blind spots.

Read "The First 30 Days of the Product Experience": https://t.co/kAgnFSaYey