Theo Measures

Exploring how to think clearly, live deeply, and build well.

[Theo Measures @theomeasures]

test

[Theo Measures @theomeasures]

Weekend read 📚

“The ‘rules of trust’ are the methods used by Wikipedia and others to get people to trust each other and work together to build something so good, so reliable, that others don’t hesitate for a moment to use it everyday.”

With trust at an ever increasing premium across our societies, this should be an interesting one!

[Theo Measures @theomeasures]

https://t.co/1vqCYyc9Xj

[Theo Measures @theomeasures]

To help with this challenge, @F3Ventures created a free tool designed to pressure-test whether a business idea addresses a real problem and if the proposed solution is credible. Link in bio for full article (& scroll to the bottom for link to tool).

[Theo Measures @theomeasures]

The biggest mistake I see being made across every industry I've worked in isn't hiring wrong, misjudging a market, or running out of runway.

It's not understanding how many assumptions were baked into an idea before committing to it.

Every significant failure in my career traces back to that one pattern. 🧵

[Theo Measures @theomeasures]

This isn't a framework you implement once. It's a muscle you build over time.

It requires a culture where the person who identifies the fatal assumption is thanked, not resented. Where "what would have to be true for this to work?" is asked reflexively, not reluctantly.

The discipline isn't complicated. Name your assumptions. Test the critical ones fast. Kill what doesn't survive.

The hard part is doing it honestly when the ideas you're killing are the ones you most want to be true.

[Theo Measures @theomeasures]

"A person made this" is becoming the new organic label. Not because human-made is inherently superior in every dimension, but because it's becoming the credible signal in a world drowning in synthetic output.

The analogue renaissance isn't a retreat. It's a rebalancing. And scarcity always, eventually, dictates value.

Link in bio for full piece.

[Theo Measures @theomeasures]

I kept calling it the "analogue backlash" until I caught myself. Backlash is reactive. It burns out. What I'm actually watching is something rarer: a renaissance.

People saturated by technology aren't rejecting it. They're quietly migrating toward things that feel irreducibly human. And the implications for credibility, culture, and commerce are massive.

[Theo Measures @theomeasures]

The most compelling future isn't one where you choose between digital and analogue.

It's one where technology handles distribution, logistics, and access, while the human handles the part that actually matters: the making of things that carry weight precisely because a person chose to invest their finite time and attention in them.

The constraint is the value proposition, not the limitation.