At Theory House, Retail Brand Fuel is our strategic framework designed to aid consumer brands in boosting their growth in retail. If you're ready to transform your vision into momentum heading into 2026, reach out and let's chat.
If you're a CPG brand trying to understand your LLM exposure, ask your agency which definition they're using. If they don't distinguish between AR influence and LLM recommendation, they're giving you a number that can't drive a decision. https://t.co/hbxPNZsRC7
The fourth wave of retail is moving more quickly than most brands realize. Stay in the know and subscribe to The Invisible Shelf. https://t.co/o4uAouqXVx.
Sharp, independent intelligence on agentic commerce for CPG brand leaders. Updated frequently. Subscribers get a curated briefing every Thursday. Free. https://t.co/o4uAouqXVx
We've worked with brands like 1800 Tequila on tentpole programs and one thing that's consistent: the programs that perform are the ones that got hard scrutiny early.
We put together a scoring tool. Download it here: https://t.co/gPy9v4SsJP
We've started something new. The Invisible Shelf is a news site for all things agentic commerce. If you'd like a summary emailed to you every Thursday, subscribe below. https://t.co/2dY3b1vL3a
The shelf your customers are shopping isn't in any store. AI agents are already recommending, reordering, and purchasing on their behalf. The Invisible Shelf is a free weekly briefing for CPG leaders who want to understand this shift. Every Thursday. https://t.co/NrjmdEICsa
Most activation audits ask: did you do the work? Better question: did you do it well? We built a scoring tool to separate programs that perform from ones that don't - Twenty minutes. Honest scores. You'll see exactly where you stand. https://t.co/gPy9v4SsJP
The shelf your customers are shopping isn't in any store. AI agents are already recommending, reordering, and purchasing on their behalf. The Invisible Shelf is a free weekly briefing for CPG leaders who want to understand this shift. Every Thursday. https://t.co/NrjmdEICsa
$5 trillion. That's how much retail spend McKinsey projects AI agents will orchestrate by 2030. The brands that will capture that opportunity are the ones investing right now. The Invisible Shelf, a free briefing for CPG leaders, drops every Thursday. https://t.co/o4uAouqXVx
As we head into summer grilling season, be sure to grab Steakhouse Elite burgers at Publix, Stop&Shop or your local grocer. We're excited to introduce the brand's new packaging Theory House designed - hitting shelves this month.
You’re on shelf. But you’re not converting. That’s the gap we see everywhere - strong brands, weak performance at the moment of choice.
Theory House’s Shelf Impact Sprint pinpoints exactly where you’re losing shoppers - and delivers the fixes in 14 days.https://t.co/dJClqGxSq0
Getting on shelf is only half the battle. Winning at shelf is what drives growth. Our new Shelf Impact Sprint is designed to diagnose shelf performance, identify conversion barriers and deliver clear, actionable fixes - all in 14 days. Learn more here: https://t.co/dJClqGxSq0