Tona 🚀

Founder @hubfluenceio | Amazon Brand Owner & Manager Useful Software Discounts & Trials: ➡️

[Tona 🚀 @tonafba]

The day is officially here...

@hubfluenceio is officially live

You can sign up below & get started with affiliate outreach campaigns for your TikTok Shop brand

If you're new to Hubfluence, we're a creator outreach tool so you don't need to hire a VA or manually send out creator invites one by one

[Tona 🚀 @tonafba]

One feature I completely underestimated was the history tab on selleramp.

I assumed it was just a log of everything I'd scanned.

Now it's one of the first places I check to review older leads that I want to circle back on (or buy more of).

Amazon changes constantly.

[Tona 🚀 @tonafba]

Get @selleramp 14 days free here: https://t.co/Uo6JEjzV9k

[Tona 🚀 @tonafba]

One feature I completely underestimated was the history tab on selleramp.

I assumed it was just a log of everything I'd scanned.

Now it's one of the first places I check to review older leads that I want to circle back on (or buy more of).

Amazon changes constantly.

[Tona 🚀 @tonafba]

Instead of spending every morning looking for something new, I spend part of my time reviewing work I've already done.

Sometimes your next profitable product isn't new.

You just looked at it too early.

[Tona 🚀 @tonafba]

Most brands do not have a creator shortage. They have an outreach problem.

Their ideal affiliates are already on TikTok Shop. But finding them means combining filters, opening profiles one by one, checking performance, and copying the promising ones into a spreadsheet.

By the time their workflow is ready, an afternoon is gone.

The better approach is to start with a clear description of the creator you want:

→ Male fitness creators above $25K in GMV
→ Beauty creators between 25 and 34
→ Creators with pets above $5K GMV

Then qualify them using real commerce data, not follower count and guesswork.

That is why we built AI Creator Search inside Hubfluence.

Describe your ideal creator, and Hubfluence turns it into a targeted search across 4M+ TikTok Shop creators.

From there, you can review GMV, niche, audience, engagement, and ecom experience, save the strongest matches, and move them directly into outreach.

The goal is not to give your team another way to browse creators. It is to turn one clear idea into a qualified outreach list.

[Tona 🚀 @tonafba]

@thecaseywoodard I ran out this morning lmao 😭

Time to use my codex haha

[Tona 🚀 @tonafba]

Most brands do not have a creator shortage. They have an outreach problem.

Their ideal affiliates are already on TikTok Shop. But finding them means combining filters, opening profiles one by one, checking performance, and copying the promising ones into a spreadsheet.

By the time their workflow is ready, an afternoon is gone.

The better approach is to start with a clear description of the creator you want:

→ Male fitness creators above $25K in GMV
→ Beauty creators between 25 and 34
→ Creators with pets above $5K GMV

Then qualify them using real commerce data, not follower count and guesswork.

That is why we built AI Creator Search inside Hubfluence.

Describe your ideal creator, and Hubfluence turns it into a targeted search across 4M+ TikTok Shop creators.

From there, you can review GMV, niche, audience, engagement, and ecom experience, save the strongest matches, and move them directly into outreach.

The goal is not to give your team another way to browse creators. It is to turn one clear idea into a qualified outreach list.

[Tona 🚀 @tonafba]

Finding TikTok Shop creators in your niche has never been easier...

The Hubfluence Social Intelligence feature has been upgraded for months, and it now gives you a much deeper view of brands, products, and categories.

Yes, that includes subcategories and even categories within those subcategories.

You might be wondering why this matters.

When you run outreach to every creator, you usually get lower reply rates, less engaged creators, and wasted samples.

When you target creators in a specific niche, like shapewear, you connect directly with creators who already make content in that space.

This lets you personalize your outreach and improve your chances of getting a response.

You can also easily filter your results to find batches of creators that are already performing well.

[Tona 🚀 @tonafba]

@ShamsCharania Trust LeProcess

[Tona 🚀 @tonafba]

Trust LeProcess

[ESPN @espn]

Breaking: LeBron James is signing with the Philadelphia 76ers on a two-year, $8 million deal with a player option, his agent Rich Paul told @ShamsCharania.

[Tona 🚀 @tonafba]

Want to give it a try? Check it out here: https://t.co/kcyBFKB9Kl

[Tona 🚀 @tonafba]

Finding TikTok Shop creators in your niche has never been easier...

The Hubfluence Social Intelligence feature has been upgraded for months, and it now gives you a much deeper view of brands, products, and categories.

Yes, that includes subcategories and even categories within those subcategories.

You might be wondering why this matters.

When you run outreach to every creator, you usually get lower reply rates, less engaged creators, and wasted samples.

When you target creators in a specific niche, like shapewear, you connect directly with creators who already make content in that space.

This lets you personalize your outreach and improve your chances of getting a response.

You can also easily filter your results to find batches of creators that are already performing well.

[Tona 🚀 @tonafba]

TikTok doesn't just want to be the marketplace anymore. It wants to run the marketplace too.

Business Insider recently reported that TikTok Shop is testing a managed services program in the U.S., offering brands help with creator recruitment, content production, GMV Max, advertising, listing optimization, and more.

To me, this is one of the biggest signals we've seen about where the platform is heading.

For years, agencies and in-house teams have been responsible for building creator programs from the ground up. Now TikTok is stepping in and offering to manage many of those same workflows itself.

I think this could potentially be a good thing.

Not every brand has the time, team, or expertise to build a creator program from scratch. If TikTok can help more brands get started, that's a win for the entire ecosystem.

Where I'd be careful is becoming completely dependent on it.

The biggest asset a brand builds isn't just GMV. It's the network behind it. The creator relationships you've spent months building. The campaign strategies you've tested. The data you've collected. The systems your team has refined over hundreds of campaigns.

Those become real business assets.

If TikTok is simply helping you execute while you still own those relationships, your data, and your internal processes, I don't see an issue.

But if TikTok becomes your agency, owns the workflows, and every creator relationship lives inside their ecosystem, I'd be asking some tough questions.

What happens if you want to bring everything in-house? What happens if priorities change or the program goes away?

What are you actually left with?

My belief has always been that the best brands build internal capabilities, even if they use outside partners to accelerate growth.

Use agencies. Use software like Hubfluence. Use TikTok's tools when they make sense.

But continue building your own creator network, your own operating playbook, and your own systems.

Especially if one day you plan to exit the business. Buyers don't just look at revenue.

They look at how much of that growth the business actually owns.

[Tona 🚀 @tonafba]

TikTok doesn't just want to be the marketplace anymore. It wants to run the marketplace too.

Business Insider recently reported that TikTok Shop is testing a managed services program in the U.S., offering brands help with creator recruitment, content production, GMV Max, advertising, listing optimization, and more.

To me, this is one of the biggest signals we've seen about where the platform is heading.

For years, agencies and in-house teams have been responsible for building creator programs from the ground up. Now TikTok is stepping in and offering to manage many of those same workflows itself.

I think this could potentially be a good thing.

Not every brand has the time, team, or expertise to build a creator program from scratch. If TikTok can help more brands get started, that's a win for the entire ecosystem.

Where I'd be careful is becoming completely dependent on it.

The biggest asset a brand builds isn't just GMV. It's the network behind it. The creator relationships you've spent months building. The campaign strategies you've tested. The data you've collected. The systems your team has refined over hundreds of campaigns.

Those become real business assets.

If TikTok is simply helping you execute while you still own those relationships, your data, and your internal processes, I don't see an issue.

But if TikTok becomes your agency, owns the workflows, and every creator relationship lives inside their ecosystem, I'd be asking some tough questions.

What happens if you want to bring everything in-house? What happens if priorities change or the program goes away?

What are you actually left with?

My belief has always been that the best brands build internal capabilities, even if they use outside partners to accelerate growth.

Use agencies. Use software like Hubfluence. Use TikTok's tools when they make sense.

But continue building your own creator network, your own operating playbook, and your own systems.

Especially if one day you plan to exit the business. Buyers don't just look at revenue.

They look at how much of that growth the business actually owns.

[Tona 🚀 @tonafba]

Here's exactly what I do when I find an Amazon seller I want to learn from.

The first thing I open is their storefront inside @SellerAmp.

From there I'm looking for patterns, not winners.

[Tona 🚀 @tonafba]

@SellerAmp Try @selleramp it risk-free for 14 days: https://t.co/Uo6JEjzV9k

[Tona 🚀 @tonafba]

Here's exactly what I do when I find an Amazon seller I want to learn from.

The first thing I open is their storefront inside @SellerAmp.

From there I'm looking for patterns, not winners.

[Tona 🚀 @tonafba]

@SellerAmp Generally you're behind if you're finding it on someone's storefront.

Once you understand that, finding products gets a lot easier.