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[Toplyne @Toplynehq]

It's raining G2 badges here at Toplyne. 🌧️

We've made the podium in six G2 Fall Report categories - Customer Revenue Optimization, Marketing Account Intelligence, Predictive Analytics, E-Commerce Personalization, Retargeting, Identity Resolution, and Lead Scoring.

Here's our pick of the 44 badges:

🏆 Leader
🏆 Users Love Us
🏆 Best Support
🏆 Easiest to Do Business With
🏆 Easiest to Use
🏆 High Performer

You can read all about it on the Toplyne blog 📖 https://t.co/vPMXGRqk6K

[Toplyne @Toplynehq]

Read our full breakdown of 2023 festive season stats over at Top of the Lyne.

https://t.co/cl4X2uKMW0

[Toplyne @Toplynehq]

Buyers want options at check-out (surprise, surprise)

Revenue from Buy Now Pay Later (BNPL) was up 47% in 2023, compared to the previous year, while BNPL online order volume rose by 72% for the week leading up to Black Friday.

h/t to @Klarna

[Toplyne @Toplynehq]

Discounts are trending up ⬆️

In one survey, 62% of respondents said they preferred a 30% discount code valid only on Black Friday instead of a 15% off gift card to use anytime.

[Toplyne @Toplynehq]

Mobile >>>

Last year, 54% of all online sales were on mobile devices comprised 54% of online sales - up 10.4% from the previous year.

The saving grace for desktop?

Down the funnel, conversion rates on Black Friday were 6.5% on desktop and 3.2% on mobile, while the average items per order were 3.6 on desktop, 2.9 on smartphone, and 2.9 on tablet.

[Toplyne @Toplynehq]

Holiday sales in the US alone are expected to reach a record all-time high of $1.35 trillion in 2024.

But in many ways, this November 29 is going to be a little bit of a Black Swan Black Friday.

Here's our pick of 8 key trends from BFCM 2023 that are shaping the future of festive season shopping. 🧵

[Toplyne @Toplynehq]

The period from Thanksgiving to Cyber Monday (the Cyber Five) saw web traffic drop 11%

While traffic from November 18 to 22 (the day before Thanksgiving) saw a 41% surge in traffic YoY.

10% higher than the Cyber Five period.

BFCM is starting early this year.

[Toplyne @Toplynehq]

This year, 129 of the 195 recognized countries will officially celebrate 'Black Friday'.

It's the retailer's ultimate fantasy - a simple sales event celebrated as a shopping 'festival'.

This is the Black Friday playbook. And it works.
Amazon Prime Day, Flipkart Big Billion Days, Alibaba's Singles' Day - all of these started as attempts to emulate the Black Friday playbook.

But what is this playbook and how did we get here?

Read on for the full story in part 1 of our series on BFCM

https://t.co/BMVpdoprPr

[Toplyne @Toplynehq]

Read our full feature of the art & science of how Liquid Death runs here: https://t.co/kAes6NeM74

[Toplyne @Toplynehq]

New on Top of the Lyne: Codifying how @LiquidDeath built a brand on principles that underscore every single ad they have ever run.

This is for you if you’re a specific type of brand/product:

You’re placed in a crowded category with a primary differentiation that is looking to drive D2C and in-store retail purchases while sustaining brand relevance and consistency. 🧵

https://t.co/VS4QUjEJk1

[Toplyne @Toplynehq]

➡️Principle 5: Your brand is a professional wrestler.

No one actually believes that the Undertaker is a dead man who burnt his younger brother Kane, during their childhood and subsequently helped develop Kane’s pyromania, fire-manipulating powers, and supernatural strength.

People are willing to entertain the deeper relationship with the plot and characters despite the obvious facade of WWE.

Mike makes the case that brand-building is no different.