50 years ago, we started building bikes. Then we started building something bigger.
This is the journey. Thank you for being part of it.
๐ https://t.co/oxOkjJ3u9q
Fifty years ago, Trek started in a small red barn in Waterloo, Wisconsin๐พ
The Journey tells the story of what happened next โ the people, the risks, the setbacks, and the belief that bikes could become something bigger.
Watch the full film now ๐ https://t.co/wLnbV6n6kH
THE MATERIAL STORY โ PART THREE
In 1992, Trek engineers introduced Optimum Compaction Low Void (OCLV) Carbon โ a process that brought aerospace-grade precision to bicycle manufacturing.
It was light, it was strong, and it rode like a dream.
๐ https://t.co/G52sAl0G9t
โTrek, what were you like in the 90s?โ
Pretty much a soul patch on wheels // Lotta soul, even more soul patch ๐
Click the link in bio ๐ to explore more of Trekโs history.
All hail the Queen, Lizzie Deignan ๐
Lizzie's pearlescent custom Project One Madone celebrates her regal reputation. Her ground-breaking career featured a World Championship and three Monument wins.
Forever the First Ever, and forever a ๐
In a furious final week, @lidltrek put its stamp on the #giroditalia -- the King of the Mountains jersey (Ciccone), a Top 5 GC (Gee-West), and the win on the final day (Milan). You couldn't write a wilder story. The definition of perseverance ๐
๐ธ Sean Hardy
Checkpoints on deck for @unboundgravel! Ladies and gentlemen, it's looking like a mudder.
Follow the @trekdriftless squad for what's shaping up to be one helluva adventure this Saturday in Emporia.
Lace up to place up ๐
All-new RSL Lace shoes were engineered for speed, performance, and comfort โ giving racers a customizable fit and every aerodynamic advantage.
Explore RSL Lace Shoes in Road and MTB ๐ https://t.co/SAxhXpx5sW
Carbon Red Smoke is a transparent tint hand-painted over raw carbon for a deep, smoky red finish that shows off whatโs underneath ๐ฎโ๐จ
One of our lightest weight color option, it lets you chase your dream look without weighing down your dream ride.
๐ https://t.co/ibQMKRFcG6
Built for the biggest gravel races on Earth ... also a great way to get to the beach ๐๏ธ๐น
All three schemes are available NOW through https://t.co/jcOsIPuylZ.
Catch the bikes in action when the mother of all gravel races -- Unbound -- rolls around in just three weeks ๐
THE MATERIAL STORY โ PART TWO
By 1987, Trek was headed into the carbon unknown.
Three bikes. Three big swings. One clear direction: the future was carbon.
Click the link in bio ๐ to explore more of Trek's history
ROUND 1 OF THE MTB WORLD CUP IS HERE. Trek-Unbroken XC and DH are in South Korea for an opener unlike any they've ever faced.
Click the ๐ https://t.co/wDxUR9eJUY for everything you need to get ready for the weekend ๐
THE MATERIAL STORY - PART ONE
The 1985 2000 broke long-held rules of frame construction. Using bonded aluminum, the model matched the ride quality of traditional steel while delivering lower weight and a more controllable manufacturing process โ๏ธ ๐ https://t.co/G52sAl0G9t
We discovered aluminum was our biggest source of emissions. So we rethought how itโs made. Today, low-emission aluminum is at the center of the biggest sustainability shift in Trekโs history.
Learn more > ๐ https://t.co/nRXueDS8RV
Weโre celebrating 50 years of Trek this June โ and we want you there ๐พ Come ride bikes and party with us ๐
Click the link ๐ for your invitation and the schedule of events. https://t.co/FWzDWkLiez
Everyone has a story to tell from Paris-Roubaix!
We caught up with eight of our riders, across men, women and U23, to tell their tales from the Hell of the North ๐คช
Listen to all the stories on the latest episode of our In the Middle of Lidl-Trek podcast!
๐ง https://t.co/KfU7uadFab