Trek Bicycle

Ride bikes. Have fun. Feel good.

[Trek Bicycle @TrekBikes]

50 years ago, we started building bikes. Then we started building something bigger.

This is the journey. Thank you for being part of it.

🔗 https://t.co/oxOkjJ3u9q

[Trek Bicycle @TrekBikes]

Fifty years ago, Trek started in a small red barn in Waterloo, Wisconsin🌾

The Journey tells the story of what happened next — the people, the risks, the setbacks, and the belief that bikes could become something bigger.

Watch the full film now 🔗 https://t.co/wLnbV6n6kH

[Trek Bicycle @TrekBikes]

THE MATERIAL STORY – PART THREE

In 1992, Trek engineers introduced Optimum Compaction Low Void (OCLV) Carbon — a process that brought aerospace-grade precision to bicycle manufacturing.

It was light, it was strong, and it rode like a dream.

🔗 https://t.co/G52sAl0G9t

[Trek Bicycle @TrekBikes]

A step up in speed and comfort. All-new RSL Lace shoes have landed.

Available now at the link in bio 🔗

[Lidl-Trek @LidlTrek]

Bartzi does it again‼️🎉

[Trek Bicycle @TrekBikes]

“Trek, what were you like in the 90s?”

Pretty much a soul patch on wheels // Lotta soul, even more soul patch 💈

Click the link in bio 🔗 to explore more of Trek’s history.

[Trek Bicycle @TrekBikes]

All hail the Queen, Lizzie Deignan 👑

Lizzie's pearlescent custom Project One Madone celebrates her regal reputation. Her ground-breaking career featured a World Championship and three Monument wins.

Forever the First Ever, and forever a 🐐

[Trek Bicycle @TrekBikes]

In a furious final week, @lidltrek put its stamp on the #giroditalia -- the King of the Mountains jersey (Ciccone), a Top 5 GC (Gee-West), and the win on the final day (Milan). You couldn't write a wilder story. The definition of perseverance 💙

📸 Sean Hardy

[Trek Bicycle @TrekBikes]

Checkpoints on deck for @unboundgravel! Ladies and gentlemen, it's looking like a mudder.

Follow the @trekdriftless squad for what's shaping up to be one helluva adventure this Saturday in Emporia.

[Trek Bicycle @TrekBikes]

Lace up to place up 🏆

All-new RSL Lace shoes were engineered for speed, performance, and comfort — giving racers a customizable fit and every aerodynamic advantage.

Explore RSL Lace Shoes in Road and MTB 🔗 https://t.co/SAxhXpx5sW

[Trek Bicycle @TrekBikes]

Carbon has come a long way since '87🪽

Click the 🔗 https://t.co/noJ2huvgM9 to explore more of Trek's history.

[Trek Bicycle @TrekBikes]

Carbon Red Smoke is a transparent tint hand-painted over raw carbon for a deep, smoky red finish that shows off what’s underneath 😮‍💨

One of our lightest weight color option, it lets you chase your dream look without weighing down your dream ride.

🔗 https://t.co/ibQMKRFcG6

[Trek Bicycle @TrekBikes]

Built for the biggest gravel races on Earth ... also a great way to get to the beach 🏖️🍹

All three schemes are available NOW through https://t.co/jcOsIPuylZ.

Catch the bikes in action when the mother of all gravel races -- Unbound -- rolls around in just three weeks 👀

[Trek Bicycle @TrekBikes]

THE MATERIAL STORY — PART TWO

By 1987, Trek was headed into the carbon unknown.

Three bikes. Three big swings. One clear direction: the future was carbon.

Click the link in bio 🔗 to explore more of Trek's history

[Trek Bicycle @TrekBikes]

ROUND 1 OF THE MTB WORLD CUP IS HERE. Trek-Unbroken XC and DH are in South Korea for an opener unlike any they've ever faced.

Click the 🔗 https://t.co/wDxUR9eJUY for everything you need to get ready for the weekend 🎆

[Trek Bicycle @TrekBikes]

Hand-painted magic 🌌

Find Prismatic in the Project One Signature collection and design your dream bike today 💭

🔗 https://t.co/jcOsIPuylZ

[Trek Bicycle @TrekBikes]

THE MATERIAL STORY - PART ONE

The 1985 2000 broke long-held rules of frame construction. Using bonded aluminum, the model matched the ride quality of traditional steel while delivering lower weight and a more controllable manufacturing process ⚙️ 🔗 https://t.co/G52sAl0G9t

[Trek Bicycle @TrekBikes]

We discovered aluminum was our biggest source of emissions. So we rethought how it’s made. Today, low-emission aluminum is at the center of the biggest sustainability shift in Trek’s history.

Learn more > 🔗 https://t.co/nRXueDS8RV

[Trek Bicycle @TrekBikes]

We’re celebrating 50 years of Trek this June — and we want you there 🍾 Come ride bikes and party with us 🎊

Click the link 🔗 for your invitation and the schedule of events. https://t.co/FWzDWkLiez

[Trek Bicycle @TrekBikes]

Up close with an immaculately dialed @brandonsemenuk Session 😮‍💨

Watch @srammtb's latest BUILT video to see it come to life.

[Lidl-Trek @LidlTrek]

Everyone has a story to tell from Paris-Roubaix!
We caught up with eight of our riders, across men, women and U23, to tell their tales from the Hell of the North 🤪

Listen to all the stories on the latest episode of our In the Middle of Lidl-Trek podcast!

🎧 https://t.co/KfU7uadFab