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TrendWatching
@trendwatching
We work with trends and turn them into meaningful opportunities 🚀
Joined October 2008
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“HEDGED HARDWARE”
These companies are building vehicles that can be reconfigured, converted or run on two power sources.
🇩🇪 CAMPANERO:
This Europe-based brand built a tent trailer with swappable tops on a single chassis. Start with a 2-person setup, add tent modules later, end up with a 6-person family camper. No new trailer required.
🇬🇧 KIA:
Kia's PV5 Chassis Cab ships as an open electric bed with no fixed body. Third-party converters turn it into tippers, food trucks or campers, so Kia skips building a dozen separate variants itself.
🇦🇺 CHERY:
The Chery Stockman pairs a 2.5L turbo-diesel engine with a 34-kWh battery and electric motor. Australian buyers get roughly 100 km of electric range plus diesel towing capacity in one truck, not a choice between the two.
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#trendWatching #trend #modular #automotives #car
“EASY OUT”
Across all these innovations, less of the hard work falls on the person trying to leave, rebook or get help.
🇺🇸 NEW YORK CITY:
Its new Click-to-Cancel rule requires any business selling subscriptions to make cancelling as easy as signing up. Fines and a public complaint portal back it up, so no more hidden menus or retention traps.
🇬🇧 DEPARTMENT FOR TRANSPORT:
From September 2026, passengers whose train is cancelled can switch to another operator's service free of charge. No approval process, no phoning around mid-disruption. The rail system absorbs the problem instead of the traveler.
🇬🇧 DEPARTMENT FOR TRANSPORT:
The UK rail industry's membership body has launched a Safer Railway Scheme, assessed by the British Transport Police. Operators must earn accreditation by proving how they prevent and respond to sexual harassment, turning a good response into a requirement.
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#trendwatching #trend #consumers #customerexperience
“HOMEMADE SCIENCE”
These projects show how community monitoring can add local context and faster communication to wider climate-data systems.
🇲🇽 CECIMS:
In Punta Allen, Mexico, the community-run monitoring centre uses hydrophones to identify Caribbean grouper spawning periods and locations. The data supports decisions about fishing refuge zones.
🇧🇴 PENIEL COMMUNITY:
In Bolivia’s Chiquitano forest, residents use a homemade weather station and colour-coded board to assess whether conditions are suitable for agricultural burning.
🇬🇹 CDRO:
In Totonicapán, Guatemala, young Indigenous K’iche’ climate promoters interpret weather-station data and produce accessible bulletins about frost, drought and extreme temperatures.
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#trendwatching #trend #climateadaptation #communityscience #conservation
“SANDBOX FLAGSHIPS”
A pilot, pop-up or themed event lets people experience an idea while giving the organisation a chance to learn what works.
🇺🇸 KFC:
KFC opened Open House, a redesigned restaurant in McKinney, Texas, with a streamlined kitchen and larger dine-in area. The company will assess the format before considering a wider rollout.
🇺🇸 NIKE:
Nike opened a temporary Manhattan store combining trade-in, vintage resale, repair, cleaning and recycling services.
🇺🇸 MILL:
Mill organised Make Food Not Waste Restaurant Week, with New York restaurants creating dishes from ingredients that might otherwise have been discarded.
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#trendWatching #trend #circulareconomy #foodwaste #retailinnovation
Who to follow
Trend Hunter
@trendhunter
Helping brands Create the Future. Producer of Trend Hunter #FutureFestival @trendhunterff. World's #1 trend firm.
EMARKETER
@eMarketer
EMARKETER is the go-to forecasts, data, and insights provider for marketing, advertising, and commerce professionals.
Digital Trends
@DigitalTrends
Tech for the way we live. | TikTok & Instagram: @DigitalTrends
“DEFAULT AUDIT”
These innovations show how privacy and restraint are moving from settings people must find to reasons for choosing a product.
🇵🇱 ZUCKOFF:
Zuckoff uses Bluetooth signals to alert users when camera-equipped smart glasses may be nearby. It also shows the evidence behind each alert so users can assess the detection themselves.
🇫🇷 EPSILON:
Epsilon launched with GDPR compliance, no data resale and no engagement-optimised algorithms stated as part of its main proposition.
🇳🇱 HYVES:
Hyves is returning in the Netherlands with an emphasis on user control and data ownership, positioning itself against algorithmic feeds and endless scrolling.
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#trendwatching #trend #security #privacy #data
“FUNCTION AT SCALE”
These launches show how functional benefits can be connected to established drink categories and everyday occasions.
🇯🇵 MNH:
Genmai De Cafe is a caffeine-free coffee-style drink made entirely from roasted Japanese brown rice, with no coffee beans.
🇰🇷 SEOUL DAIRY COOPERATIVE:
One Meal Daily Care is a dairy-based nutrition drink packaged in SIG’s bottle-shaped DomeMini carton for convenient single-serve, on-the-go consumption.
🇧🇷 GUARANÁ ANTARCTICA:
Ambev expanded Guaraná Antarctica Zero with Fiber across Brazil following a successful pilot. Each zero-sugar can contains 4.4 grams of fibre.
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#trendwatching #trend #drinks #beverage
“BACKWARD-COMPATIBLE PLAY”
Each product expands an established format without asking people to learn an entirely new interface.
🇺🇸 EVERBOARD:
The 21.5-inch touchscreen tabletop console includes licensed Hasbro games and an AI tool that generates new games from voice or text prompts. Up to six people can play around the shared screen.
🇺🇸 VOLKSWAGEN:
Volkswagen is adding AirConsole to its 2027 infotainment systems. The service includes 20 arcade games, with players using their smartphones as controllers.
🇦🇺 UNIDEN:
Uniden’s children’s walkie-talkie adds live two-way video and voice while remaining offline. It requires no Wi-Fi, mobile network, app or account.
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#trendwatching #trend #play #interface #behaviour
“INTENT NATIVE”
As devices take on more decisions, people need to understand what was inferred, override the response and correct mistakes quickly.
🇺🇸 PARADROMICS:
A wireless brain implant translates a paralysed patient’s neural activity into computer-generated speech in real time, without typing or using a switch.
🇺🇸 UNIVERSITY OF CALIFORNIA, SAN FRANCISCO:
A brain-computer interface lets a paralysed patient control speech and gestures simultaneously through a personalised virtual avatar.
🇨🇦 SMARTARM:
A camera in the palm of its prosthetic hand recognises everyday objects and automatically selects an appropriate grip, reducing manual mode switching.
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#trendwatching #trend #brain #tech #neuro
“DIRECT VIGILANCE”
These innovations reduce the time between receiving a warning and acting on it. Direct access also requires clear rules around privacy, consent and who can use the information.
🇰🇷 MINISTRY OF JUSTICE:
A new app alerts around 400 stalking victims when an electronically monitored offender comes within two kilometres. It shows the person’s location and direction of travel, giving victims information they can use alongside a court order.
🇪🇸 WILDFIRE WATCH:
Residents in Spain can upload photos and GPS-tagged fire reports to a shared live map. The community reports sit alongside official emergency alerts and add information from people on the ground.
🇬🇧 RING:
Ring’s Neighbours and Search Party for Dogs features let UK communities use household camera footage to help locate missing dogs.
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#trendwatching #trend #publicsafety #community #safe
“SOURCE-STAMPED TRUST”
Brands are building evidence into the sensor, seal or identity check, reducing the need to reconstruct authenticity later.
🇺🇸 APPLE:
The iPhone 18 Pro’s Reference Image feature cryptographically signs photos at the camera sensor when they are captured. This creates a record of the image’s origin that can later be checked.
🇧🇷 DIAGEO:
A smartphone-scannable seal uses AI to read a physical fingerprint unique to each bottle cap. Shoppers can check the bottle’s origin and authenticity before purchase.
🇧🇷 GOOGLE:
Account holders can use a biometric video selfie to confirm their identity when passwords or backup codes are unavailable.
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#trendwatching #trend #digital #trust #verification
“DROP-IN CIRCULARITY”
Brands are keeping the product familiar to use while changing its materials, construction and end-of-life process. These three products are replacing fossil-based plastic while retaining the function it previously provided.
🇬🇧 BOWER COLLECTIVE:
Working with Kelpi, Bower Collective replaced the plastic liner in a paper hand-wash sachet with a seaweed-derived coating. It prevents leaks and allows the sachet to be recycled at home.
🇯🇵 ASICS:
The NIMBUS MIRAI 2 uses a plant-based midsole and recycled polyester. It retains the cushioning needed for running and is designed for collection and recycling after use.
🇬🇧 BAM:*
The Any Weather Mac is made from 95% recycled polyester without petrochemical glues. The Circular Textiles Foundation certified it as the UK’s first fully recyclable waterproof jacket.
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#trendwatching #trend #circulareconomy #sustainability #fossilfuels
“SPARE CAPACITY”
Three organizations are proving that the most valuable resource might be the one already sitting idle.
🇺🇸 RESILIENCE ENERGY:
This North America-based startup installs solar panels and batteries in homes and rental properties at no upfront cost. It keeps ownership of the equipment and sells stored electricity back to the grid during peak demand, all while cutting occupants' energy bills significantly. One rooftop system, two customers.
🇭🇺 ORSŹAGOS ÁLLATVÉDÖ ALAPÍTVÁNY:
In Hungary, volunteers with this nonprofit adapted passive solar heating, a method usually reserved for warming homes and offices, into insulated thermal tunnels for stray dogs. No new heat source, no extra energy cost. Just an old idea pointed at a new problem.
🇧🇪 DECATHLON:
This Europe-based retailer refurbishes bicycles once their first lease contract ends, then re-leases them at a lower price with a warranty attached. A bike built once now serves a second rider, and possibly a third.
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#trendwatching #trend #energy #circulareconomy #sustainability
“MANDATED CLEAN”
Food claims are moving beyond packaging and into standards that regulators, certifiers and retailers can inspect. These innovations rely on different forms of authority: legislation, third-party verification and retailer policy. Each requires evidence that another organisation can review.
🇺🇸 CALIFORNIA GOVERNMENT
California has created a voluntary certification for non-ultraprocessed food. Large grocery stores must give certified products prominent shelf space, linking the standard to a specific retail requirement.
🇺🇸 EDIBLE GARDEN:*
Edible Garden has secured controlled-environment agriculture verification for its USDA Organic basil. Wakefern is distributing the indoor-grown herb to participating ShopRite stores, giving buyers evidence of how and where it was produced.
🇬🇧 TESCO:
Tesco has removed or restricted 114 additives, including artificial colours, aspartame and MSG, from its private-label food products. Suppliers producing Tesco’s own-label range must meet the retailer’s ingredient standards.
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#trendwatching #trend #food #clean #processedfood
“VERTICAL SUPPLY CHAIN”
Together, the three examples address different stages of the process: sourcing talent, distributing vertical content and reviewing edits before publication.
🇦🇪 RUSHOT:
The Dubai-based app connects users with nearby professional videographers and photographers who can deliver polished social content within hours. It reduces the time required to find and book local production talent.
🇳🇱 KIJK:
The Dutch streaming platform has launched Shorts, a free, mobile-first environment for vertical episodes based on its drama, reality and entertainment programming. It also supports branded-content and co-production deals for advertisers.
🇺🇸 YOUTUBE:
YouTube’s new Shorts tool reviews a creator’s opening hook, pacing and visuals against patterns found in high-performing content. It then suggests changes before the video is published.
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#trendwatching #trend #content #creator #streaming
2027 is getting close 👀
Is your team ready for the consumer shifts ahead AND the new reality of AI-powered innovation?
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Sprint.
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We’ll help you choose the right focus and facilitator.
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“MOUTHFEEL ENGINEERING”
Three different methods, adding, layering and restructuring, show how texture can distinguish a product alongside flavour.
🇺🇸 ALPHA ACID:
The North American brewery hand-loads 60 grams of popping boba pearls into every can of its limited-edition Bobahead beer. The pearls bring the characteristic pop of bubble tea to a carbonated drink.
🇸🇪 CLOETTA:
Sprinkled Foamies combine a soft marshmallow centre with a crunchy sprinkle coating in Sour Bubblegum and Strawberry flavours. The contrast between the centre and coating creates two textures in one bite.
🇨🇭 ETH ZURICH:
Researchers use water and freezing to turn whole peas, beans and lentils into fibrous, meat-like forms without separating them into protein isolates.
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#trendwatching #trend #foodtech #texture #flavour
“DESTINATION PREVIEW”
🇨🇳 AMAP:
Amap upgraded its Street Stars app with the ABot-Earth 0.7 world model. Users can explore a destination in 3D and access real-time navigation through the same interface.
🇰🇷 NAVER LABS x KANSONG ART AND CULTURE FOUNDATION:
Naver Labs and the Kansong Art and Culture Foundation created a digital twin of the Kansong Art Museum. People can explore its galleries and collection on a PC or mobile device, independent of opening hours and exhibition schedules.
🌎 WORLD WATCHER:
World Watcher brings public live-camera feeds from around the world together on an interactive map. Its Explore button opens a random location, allowing people to discover places without choosing a destination first.
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#trendwatching #trend #VR #digital #accessibility
“PARTIAL PRESENCE”
Brands are moving individual services beyond their stores and into partner locations, kiosks and machines.
🇳🇱 IKEA:
IKEA is testing furniture buybacks through Droppie, a Dutch recycling chain. Customers can return used IKEA furniture at a Droppie location and receive a gift card without visiting an IKEA store.
🇵🇹 SDR PORTUGAL:
SDR Portugal is introducing high-capacity Volta kiosks for bars and restaurants. The machines can process up to 120 beverage containers a minute, with the 10-cent deposits refunded through an app.
🇯🇵 STARBUCKS x SUNTORY:
Starbucks and Suntory have launched the coffee chain’s first dedicated vending machines in Japan. The machines sell four ready-to-drink products, including limited editions, in locations that may not support a full café.
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#trendwatching #trend #furniture #water #coffee
“PERCEPTION FIRST”
These products use information from their immediate environment to target cleaning, configure a wash cycle and support safer mowing.
🇬🇧 DYSON:
Dyson’s CameraJet toothbrush scans interdental gaps 28 times per second while brushing. It uses those scans to direct a mouthrinse jet towards specific gaps.
🇩🇪 MIELE:
The Miele G8 Diamond dishwasher uses an AutoVision camera to photograph each load. It identifies objects such as bottles, pots and plastic containers, then adjusts spray intensity and drying settings.
🇩🇪 NAVIMOW:
The Navimow H5 Pro robotic mower has an extendable arm for cutting closer to lawn edges. Its thermal sensors detect hedgehogs and other small animals in the surrounding area before the mower cuts nearby.
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#trendwatching #trend #cameras #sensors #scans
“PLAYABLE PITCH”
Combat inputs carry the Street Fighter promotion. A resource exchange connects Trident to Fortnite. Salon management introduces players to The Doux’s products. For marketers, the opportunity is to find an action that fits both the campaign and the surrounding game without disrupting the experience.
🇺🇸 LEGENDARY PICTURES AND PARAMOUNT:
Their interactive YouTube trailer for Street Fighter responds to joystick and button prompts, letting viewers perform Hadoukens and other familiar combinations as the footage advances.
🇨🇴 TRIDENT:
Guns for Gums, created with Publicis Play and POP 30, lets Fortnite players exchange collected weapons for branded gum items and in-game rewards.
🇺🇸 THE DOUX:
My Salon Empire is a free Roblox game where players manage a virtual salon and use The Doux’s products to unlock textured hairstyles and hair-care information.
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#trendwatching #trend #gaming #streetfighter #fortnite
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