Truth Initiative

Our mission is clear: prevent youth and young adult nicotine addiction and empower quitting for all.

[Truth Initiative @truthinitiative]

Learn more about Truth Initiative’s “Outsmart Nicotine” campaign in support of EX Program
https://t.co/lg2TSPk1Xr

[Truth Initiative @truthinitiative]

These results underscore the importance and impact of @fdatobacco's “The Real Cost,” and public education efforts like Truth Initiative’s “Outsmart Nicotine” & CDC’s “Tips from Former Smokers,” to prevent and reduce young people use, as well as encourage quitting among all ages.

[FDA Tobacco @FDATobacco]

@AmJPrevMed A study included in the special issue found that the e-cigarette prevention campaign prevented nearly 450,000 American youth from starting to use e-cigarettes between 2023 and 2024.

[Truth Initiative @truthinitiative]

Stories like @trevimoran's show that quitting doesn't have to be a one-person job, and help like EX Program could literally be in the palm of your hand. Check out the full scoop on @teenvogue, or discover more resources at https://t.co/89c5dw93fg.

https://t.co/WbuzTmeu7t

[Truth Initiative @truthinitiative]

These findings illustrate the need for quitting resources specifically for e-cigarette and oral nicotine pouch users, and further research on the long-term health impacts of these products.
https://t.co/s9kNTOgUKl

[Truth Initiative @truthinitiative]

@VTAttorneyGen @AtghIgov This concern is especially urgent as @F1 expands its youth audience through partnerships with @Disney, @LEGO, and @Mattel’s Hot Wheels.

[Truth Initiative @truthinitiative]

Truth Initiative applauds and supports efforts by the Attorneys General Coalition led by @VTAttorneyGen and @AtghIgov to end #F1 #Formula1 sponsorships involving tobacco and nicotine products.
https://t.co/PayGftIyHD

[ActionSmoking&Health @AshOrg]

This #WorldNoTobaccoDay, ASH joins our partners in shining a light on all the tactics the tobacco industry uses to addict and maintain their customers.

Tobacco products kill when used exactly as intended. They should not be sold.

https://t.co/6YsTE7oUck
#WNTD2026

[ActionSmoking&Health @AshOrg]

For #WorldNoTobaccoDay, we must “unmask the appeal” of tobacco & nicotine products. Behind the flavors, sleek packaging, and influencer marketing is the same business model: addiction for profit.

Tobacco endgame is within reach. Read our #WNTD2026 blog: https://t.co/oIFFZmHFTc

[United Nations @UN]

Every year, more than 8 million people die from tobacco.

Quitting is possible:
✅ Set a quit date
✅ Tell someone you trust
✅ Talk to a health worker
✅ Replace the addiction with something healthy

Sunday is #WorldNoTobaccoDay.

https://t.co/OEugrfCR0p

— via @WHO

[World Health Organization (WHO) @WHO]

Today is #WorldNoTobaccoDay 🚭

Almost 60% of tobacco users want to quit. Maybe you're one of them.
That’s 750 million people worldwide.

With support, you CAN make your wish come true.

Quitting tobacco can earn you big wins for your health:
⏱️ In 20 minutes, your heart rate drops
🫁 2–12 weeks, your lung function improves
❤️ In 1 year, heart disease risk is cut in half

You can overcome addiction. Help is available, quit today! 👉 https://t.co/0r9hCWMfUd
#TobaccoExposed #WHO #WorldHealthOrganization

[World Health Organization (WHO) @WHO]

It's #WorldNoTobaccoDay 🚭

Nearly 90% of daily smokers first tried tobacco before they were 18.

Every time nicotine feels like it's calming you down, it's actually tightening its grip.

Tobacco companies design their products to get young people stuck in a cycle of manipulation and addiction.

It’s time to expose their web of lies. Manipulation stops here.

Quitting is possible. Start now! 🔗 https://t.co/0r9hCWMfUd #TobaccoExposed

[Campaign for Tobacco-Free Kids @TobaccoFreeKids]

Today on #WorldNoTobaccoDay, we’re exposing Big Tobacco companies and their tactics to hook a new generation.

From candy flavors and flashy packaging to products designed to look like toys, tech and lifestyle accessories, these companies continue to market addiction as something fun and modern.

The truth? These products are designed to addict young people and increase profits. #TobaccoExposed #WNTD2026

[Truth Initiative @truthinitiative]

The data confirm that image has influence. Publishers like @VanityFair and @InterviewMag should eliminate all instances of nicotine and tobacco product depictions. Learn more about on-screen imagery at https://t.co/BpUotAiT88.

@AmHeartAdvocacy

[World Health Organization (WHO) @WHO]

Easy to hide, harder to quit.

Nicotine pouches are spreading fast: toxic, highly attractive and addictive, damaging brain development and poisoning small children.

Around 160 countries have no specific regulations.

Youth are at risk. Stop making nicotine appealing.

Read WHO’s Global Nicotine Pouch Report. 👉https://t.co/o29gg8puIq #TobaccoExposed

[Fast Company @FastCompany]

The hidden environmental costs of nicotine product waste. @truthinitiative #FCImpactCouncil https://t.co/0fGelb2ybX

[Truth Initiative @truthinitiative]

This milestone comes at a time when nicotine is increasingly showing up in culture again and young people are facing more complex and concerning patterns of use, heightening the risk of nicotine addiction, and making quitting more challenging.
https://t.co/fCHI0PHk0m

[Truth Initiative @truthinitiative]

Full story from @AP: @FDATobacco has a responsibility to ensure that products meet a rigorous #publichealth standard that considers both the potential benefit for adults who smoke and the risks to youth.
https://t.co/DQvDYJfB2B

[Truth Initiative @truthinitiative]

This moment calls for a balanced approach grounded in #publichealth. Providing adults who smoke with access to @FDATobacco-authorized alternatives to combustible cigarettes and preventing youth nicotine addiction are shared responsibilities—not tradeoffs.
https://t.co/016cojvCrI

[American Heart Advocacy @AmHeartAdvocacy]

From vapes to nicotine pouches, Gen Z is at the center of a growing number of products designed to hook them into lifelong addiction. @TruthInitiative’s EX Program now offers evidence‑based support for quitting nicotine pouches, alongside other nicotine products. Learn more ⬇️

[Truth Initiative @truthinitiative]

We applaud the bipartisan coalition of 25 attorneys general co-led by CA, NY, and PA and the city of New York urging major payment processors to help stop unlawful tobacco and nicotine sales—especially illegal e-cigarettes. #ProtectYouth #EndTobacco
https://t.co/UF3Xw3txl5