Truth Initiative

Our mission is clear: prevent youth and young adult nicotine addiction and empower quitting for all.

[Truth Initiative @truthinitiative]

Full story on @fox11reno: https://t.co/gn5JQvtvKA

[Truth Initiative @truthinitiative]

#DYK that Truth Initiative offers curricula for educators? Hear how Vaping: Know the truth, developed in partnership with @everfi, was created and updated to include oral nicotine pouches(ONP) and cannabis to better reflect today’s product landscape.
https://t.co/ZfBfo0exCL

[Mobilize Recovery @MobilizeRecover]

It's happening today!

Join Ryan Hampton on Reddit for an AMA about addiction, recovery, and finding treatment. Who will be attending?

Starts at 9am PT / 12pm ET.

https://t.co/VUJuQfKgP1

#MobilizeRecovery #OperationUnderstanding #RecoveryMonth

[Truth Initiative @truthinitiative]

@nnphi_org is now accepting abstracts for the 2027 National Conference on Tobacco or Health (NCTOH), one of the premier gatherings for the commercial tobacco control field. Submissions due by September 25 – submit now: https://t.co/IbISB16dZr #publichealth

[Truth Initiative @truthinitiative]

More actions like @mastercard's, please! As illegal products continue to flood the e-cigarette market vigilance on all levels, from @FDA to vendors and payment partners, is essential to protecting young people and all Americans.

[Truth Initiative @truthinitiative]

Read more from our CEO & President Kathy Crosby in @FastCompany:
https://t.co/0COnsZJaT5

[Shahrdad Lotfipour, Ph.D. @shlotfipour]

How is nicotine use changing today? 🚬

In our latest episode, hosts Ishva Patel & Arshiya Sen chat with Dr. Barbara Schillo (Chief Research Officer at @truthinitiative) to break down the latest in tobacco control.

Watch now:

https://t.co/DXU9Idi8X4

[OneOhio Recovery Foundation @1OhioFoundation]

Today, alongside @OhioCommerce, @OHdeptofhealth, @truthinitiative & @FC_PublicHealth, we launched the first phase of Ohio's statewide cannabis public education campaign focused on the risks of cannabis use during pregnancy.

Read more @samanthajhendr:
https://t.co/Xy7n1txDue

[OneOhio Recovery Foundation @1OhioFoundation]

Proud to join our partners yesterday in launching the first phase of Ohio’s statewide cannabis public education initiative, providing pregnant women and women who may become pregnant with trusted, evidence-based information about the risks of cannabis use during pregnancy.

[Truth Initiative @truthinitiative]

@1OhioFoundation Full press release: https://t.co/uNqZ6NezsB

[Truth Initiative @truthinitiative]

@1OhioFoundation has partnered with Truth Initiative to strengthen the effectiveness of its statewide efforts.
https://t.co/uNqZ6NezsB

[Truth Initiative @truthinitiative]

@1OhioFoundation Along with OneOhio's media & implementation partners, Truth Initiative will support the public education efforts’ goal of preventing cannabis use across Ohio by providing strategic advisory services, conducting formative & message testing research, & leading rigorous evaluation.

[Dan Diamond @ddiamond]

"Too much progress has been made toward driving smoking rates to historic lows to repackage a deadly addiction as the next retro trend." — Kathy Crosby, head of the @truthinitiative, on the renewed glamorization of cigarettes.

https://t.co/LHgVoeQOFu

[Fast Company @FastCompany]

As a social justice issue, employers have a responsibility to influence policy. @truthinitiative #FCImpactCouncil https://t.co/AUWNGKPImT

[Truth Initiative @truthinitiative]

Learn more: https://t.co/7DTaFk0vWc

[Truth Initiative @truthinitiative]

@Shopify's removal of online vaping stores from its platform is a meaningful step in closing channels that helped make illegal e-cigs widely available & too easy for young people to obtain. Great work by @AGRobBonta & NYC Law for leading the coalition of state attorneys general!

[Truth Initiative @truthinitiative]

The continued depiction of cigarettes and other nicotine products in popular, award-nominated films normalizes an addictive behavior for impressionable viewers that extends well beyond awards season. Learn more at https://t.co/89c5dw93fg.

[Truth Initiative @truthinitiative]

Recent survey data show that 85% of young people report seeing tobacco use in content they watch, and 43% of those planning to quit say seeing imagery makes it harder to quit.

[Truth Initiative @truthinitiative]

Learn more about Truth Initiative’s “Outsmart Nicotine” campaign in support of EX Program
https://t.co/lg2TSPk1Xr

[Truth Initiative @truthinitiative]

These results underscore the importance and impact of @fdatobacco's “The Real Cost,” and public education efforts like Truth Initiative’s “Outsmart Nicotine” & CDC’s “Tips from Former Smokers,” to prevent and reduce young people use, as well as encourage quitting among all ages.

[FDA Tobacco @FDATobacco]

@AmJPrevMed A study included in the special issue found that the e-cigarette prevention campaign prevented nearly 450,000 American youth from starting to use e-cigarettes between 2023 and 2024.