Tucker/Hall

Tucker/Hall is one of Florida's leading public relations and public affairs firms. We provide strategic counsel to senior management.

[Tucker/Hall @tuckerhall]

When building a strategic plan, every company is unique. Our expert consultants assess your needs to help you develop and implement your strategy across all communications channels.

For more on our strategic planning specialties, visit: https://t.co/MvLKJy364n

[Tucker/Hall @tuckerhall]

Native #digitalmarketing often outperforms traditional display ads and can improve SEO and your online reputation.

In our blog post, we explain the two main types of native #advertising content and why you should use them: https://t.co/ZZb6CdtOR7

[Tucker/Hall @tuckerhall]

The expense, time, and risks to your brand’s reputation during a class action lawsuit can be damaging, regardless of the outcome.

How Tucker/Hall can help you develop a communications strategy during these treacherous times -> https://t.co/v9O9Vq4Bpf

[Tucker/Hall @tuckerhall]

4 things to consider before writing your next news release:

1. Is it newsworthy to those outside your company?
2. Is it original?
3. Is it sincere?
4. Is it tailored to the right audience?

https://t.co/FAIKqrc44l

[Tucker/Hall @tuckerhall]

How well your company responds to a #cybersecurity crisis comes down to addressing key questions about managing confidential information, securing systems and mobile apps, and creating a customized #crisiscommunications plan.

How we can help: https://t.co/TvuIrgw0Dt

[Tucker/Hall @tuckerhall]

When choosing a spokesperson in a crisis, whether it's the CEO, communications manager, department head, mid-level manager, or the customer service team, they should be confident, a practiced public speaker, and trustworthy with your company’s reputation.

https://t.co/2o3Ikdeltc

[Tucker/Hall @tuckerhall]

What would happen if employees spent less time in their inboxes, less time hunting for information they should already have, and more time getting their work done?

https://t.co/oHAV0FxKMQ

[Tucker/Hall @tuckerhall]

What to remember when it comes to managing negative reviews:

1. Understand there's no pleasing everyone.
2. Balance responses between negative and positive reviews.
3. Be authentic; don't hide bad reviews.

https://t.co/yjNOI3d9CZ

[Tucker/Hall @tuckerhall]

How to keep company morale high during a crisis:

1. Encourage teamwork.
2. Divide workload: one group on day-to-day operations, the other on the crisis.
3. Give employees clear roles and provide resources.
4. Be honest and as transparent as possible.

https://t.co/P5pcqLpBB8

[Tucker/Hall @tuckerhall]

Whether it’s a litigation battle, sharing a significant legal victory or success story, pushing back against an incorrect characterization in traditional or social media, growing your business, or raising your profile, Tucker/Hall can help: https://t.co/gpHabhGOjx

[Tucker/Hall @tuckerhall]

Editorial etiquette guidelines to follow when publishing content on controversial subjects:

1. Know your stuff
2. Stay objective
3. Think it through

MORE: https://t.co/osQUuZohxC

[Tucker/Hall @tuckerhall]

From social media and websites to podcasts, video, radio, TV, billboards, and print, there are countless marketing platforms and tools available to help you grow your business.

So which ones should you invest your time and money in?

https://t.co/yM1jYBbR1V

[Tucker/Hall @tuckerhall]

How Tucker/Hall can help you navigate the following digital branding challenges:

1. Redefining target markets.
2. Analyzing competitive brands.
3. Expanding online assets.
4. Strengthening online communications.
5. Updating your online positioning.

MORE: https://t.co/CPClRC5OR9

[Tucker/Hall @tuckerhall]

Not all media types are created equal.

Earned Media: free coverage from independent media sources
Owned Media: content you create
Paid Media: targeted messaging that focuses on brand building
Shared Media: word-of-mouth coverage

Pros and Cons of each: https://t.co/yliGAv4HBE

[Tucker/Hall @tuckerhall]

Why you should be using customer testimonials as part of your #digitalmarketing:

1. Consumers trust testimonials and reputation over salespeople.
2. They can be used in case studies.
3. Experiences are more important than products.

https://t.co/95n3ycY6XY

[Tucker/Hall @tuckerhall]

How to turn your news release into shareable online content:

1. Turn it into a blog post that reflects your brand voice.
2. Share third-party articles featuring your release to add credibility to your news.
3. Create an infographic.

https://t.co/YlFBKkXqDJ

[Tucker/Hall @tuckerhall]

The reputation you earn from online media is crucial. At Tucker/Hall, we advise companies, big and small, on how to improve their reputations through #onlinereputationmanagement (#ORM) strategies and tactics.

For more on how we can help: https://t.co/IcR03o0JYp

[Tucker/Hall @tuckerhall]

Key strategies for success with your influencer marketing campaign:

1. Define your goals.
2. Find influencers in your industry or a complementary industry.
3. Collaborate on content.
4. Offer exclusive discounts.
5. Promote the partnership.

https://t.co/E6Tf7FaJx6

[Tucker/Hall @tuckerhall]

The best way to combat fake news is to have a plan to address it. Here are some strategies that can help:

1. Set up Google Alerts for continuous monitoring.
2. Request its removal and send out a counter-message.
3. Respond to those who saw it directly.

https://t.co/IaOoFw97g1

[Tucker/Hall @tuckerhall]

How Tucker/Hall can help elevate your #SEO strategy:

1. Technical website audits.
2. Link building and keyword analytics.
3. Custom content for your site.
4. SEO monitoring.

MORE: https://t.co/EEfgYMqUDs

#digitalstrategy #digitalmanagement #websites