Understanding Nuances

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[Understanding Nuances @UNuances]

(898) With users saving multiple address on a single account, leading to confusion, @Swiggy highlights the address that is currently selected, assisting users to easily identify the same & update the address if required!
#swiggy #product #UNuances

[Understanding Nuances @UNuances]

(897) @_groww incentives users to pay bill via their platform with rewards gamification. Users can add bill and also get a sense of expected cashback reward, thereby solving cold start of adding information for the first time!
#groww #product #UNuances

[Understanding Nuances @UNuances]

(896) @Swiggy has launched food on train. This service will help users in ordering food directly from app to their seat number in train. An excellent extension to food service where user demand is generally high due to unorganised food supply in trains!
#swiggy #train #UNuances

[Understanding Nuances @UNuances]

(895) @amazonIN on its “Your Orders” page calls out the user savings in the past year, which is a great way to remind the users about the value of the prime membership & the benefits they are getting!
#amazon #product #UNuances

[Understanding Nuances @UNuances]

(894) @zomato helps users select veg mode on the app where they can set the browsing universe limited to their preferences. It also comes with nuanced options that covers distinct dietary preferences of vegetarian and pure vegetarian!
#zomato #product #UNuances

[Understanding Nuances @UNuances]

(893) @zomato has a floater icon on the dinning section of the its which helps users navigate restaurants on map and also get a sense of popularity via the population heat map!
#zomato #product #UNuances

[Understanding Nuances @UNuances]

(892) With current growth & competition in quick commerce, @Swiggy on its homepage has banner describing how electronics can also be bought on @SwiggyInstamart, aiming to showcase wide range of products available & thereby help differentiate itself!
#swiggy #instamart #UNuances

[Understanding Nuances @UNuances]

(891) @amazonIN has product finder on its homepage where it help users in finding products across the platform by asking some relevant questions and translating them into a thematic search query!
#amazon #shopping #product #UNuances

[Understanding Nuances @UNuances]

(890) @ZeptoNow has moved to a dynamic bottom navigation where categories change depending upon their market fit and stage of journey. Here @ZeptoNow leverages this bottom nav to push awareness and CTRs for new category - Stationary!
#zepto #product #UNuances

[Understanding Nuances @UNuances]

(889) @myntra has launched group of filters under favourite which are collections of filters basis users historical purchases and interest. This allows users to search products effectively across collections and get to the relevant items quickly!
#myntra #product #UNuances

[Understanding Nuances @UNuances]

(888) @99acresIndia helps users with localised insights about locality and societies so that they can make an informed decision about their rental or property purchase and also aids in better discovery and comparison of relevant properties across areas!
#product #UNuances

[Understanding Nuances @UNuances]

(887) @YouTubeIndia has started releasing seasonal recaps to let users know their summarised viewing habits, trends and genre. This greatly helps them rediscover their favourably plays at one place!
#youtube #music #product #UNuances

[Understanding Nuances @UNuances]

(886) @letsblinkit created a special widget for Father’s Day where it categories items based on the same theme & stories around fathers. Excellent delight feature which also opens up discovering new categories & products during such events!
#blinkit #fathersday #product #UNuances

[Understanding Nuances @UNuances]

(885) @Swiggy on the occasion of “Father’s Day”, has added various sections on its app around the same theme, like the BAAP menu, and your Dad’s foodie avatar, that aim to increase user delight and thereby the orders!
#swiggy #fathersday #product #UNuances

[Understanding Nuances @UNuances]

(884) @SwiggyInstamart has launched a new category “Kids toys” by @Hamleys_India. Users can access the selection via homepage banner which also acts as a hook for awareness and GTM of the category!
#swiggy #instamart #toys #UNuances

[Understanding Nuances @UNuances]

(883) @zomato lets users set reminders about Father’s Day helping them to remind about the occasion while also creating an opportunity for transaction. A great way to leverage short term events with user first mindset to drive business objectives!
#zomato #food #product #UNuances

[Understanding Nuances @UNuances]

(882) @bigbasket_com has a section called, “Refill your monthly essentials”, which offers all products on daily essentials, like rice, oils, spices in one place so that it’s easier for the user to browse & add the relevant items to the cart!
#bigbasket #product #UNuances

[Understanding Nuances @UNuances]

(881) @myntra suggests styling suggestions that can go with items that user has placed an order for. This opens up an opportunity to cross sell multiple other related items using the orders real estate via relevant recommendations!
#myntra #fashion #product #UNuances

[Understanding Nuances @UNuances]

(880) @zomato, on restaurant’s listing page, provides user with an option to browse through other connected/related restaurants which serve similar dishes in similar price ranges. This helps user do better category searches & find relevant items faster!
#zomato #product #UNuances

[Understanding Nuances @UNuances]

(879) @zomato has introduced an interesting gesture and haptic based offers discovery for users on its dining page, where it shows up discounts for the day for the users who shake up their mobile phones!
#zomato #product #UNuances