Data Analytics

Digital advertising research with Big Data and Artificial Intelligence

[Data Analytics @UgcResearch]

Analyzing the impact of user-generated content on B2B Firms' stock performance: Big data analysis with machine learning methods: https://t.co/7z6VZ1U1mI

[A Data Guy @OceanBigData]

We investigate whether UGC has differential impacts on stock performance for B2B and B2C firms. We collect a #bigdatas of 84 million tweets from 20.3 million Twitter accounts and 8 years of stock data for 407 companies from the S&P500 index: https://t.co/jfl0BvJN09

[Analytics Infinity @AnalyticsInfini]

Analyzing the impact of user-generated content on B2B Firms' stock performance: Big data analysis with machine learning methods: https://t.co/lCzmDCjXin

[Analytics Infinity @AnalyticsInfini]

This paper uses #bigdata to study the impact of a luxury brand's social media marketing activities on customer engagement. The findings have important implications for the design, delivery, and management of social media marketing for luxury brands: https://t.co/lXVur1FXGm

[Data Analytics @UgcResearch]

Are brand-targeting social #bots distorting information? A #bigdata analytics of #brand social bots on Twitter: https://t.co/IKtQk1uQSi

[Data Analytics @UgcResearch]

Are brand-targeting social #bots distorting information? A #bigdata analytics of #brand social bots on Twitter: https://t.co/IKtQk1uQSi

[Data Analytics @UgcResearch]

@DrLiuBigData @stanfordnlp I often wonder if there is a conflict between the concept of exclusivity and social media.

[Smart Bigdata @ADataGirl]

@DrLiuBigData @stanfordnlp To handle the unstructured #bigdata in the same way as structured data, data has to be transformed, which can be extremely time-consuming.

[IBM Data, AI & Automation @IBMData]

Trying to manage the increasing diversity of data while staying competitive? See what a #HybridDataManagement platform offering a powerful and flexible data foundation and a lower cost of deployment can do for your organization: https://t.co/lCHxDI2p5y

[Data Analytics @UgcResearch]

This JBR article uses big data analytics to derive quantifiable luxury insights (https://t.co/CiGY7owha0). The top 15 luxury brands with the highest number of Twitter followers, identified from PMX Agency's (2017) list of luxury brands per Twitter follower counts, were included.

[Data Analytics @UgcResearch]

This JBR article uses big data analytics to derive quantifiable luxury insights (https://t.co/CiGY7owha0). The top 15 luxury brands with the highest number of Twitter followers, identified from PMX Agency's (2017) list of luxury brands per Twitter follower counts, were included.

[IBM Data, AI & Automation @IBMData]

Significant task-time and cost savings, improved ROI and more - a commissioned @forrester study shows how the IBM Automation Platform for Digital Business drove quantifiable business benefits for a banking customer. Learn more here: https://t.co/pWw4NlQFP2 #automation #FinSvcs

[IBM Data, AI & Automation @IBMData]

Three key strategies to employ #AI where it’s most effective and when it can help solve talent shortages in your company - read more via @Entrepreneur: https://t.co/2JZwYAogac

[IBM Data, AI & Automation @IBMData]

Why are skilled workers spending valuable time doing routine work when #automation could help increase #productivity? https://t.co/F3K21JBElm

[Chief Data Scientist @BigData2Action]

This study ( https://t.co/5cVzJXvtOx ) used a fixed-effects (FE) model to analyze panel data consisting of 900 monthly observations for 15 luxury brands. An interesting application of #bigdata analytics and natural language processing.

[Text Mining and Mktg @MarketingMining]

This study answers marketing scholars' calls for research into understanding the relationship between a firm's engagement activities and the resulting customer engagement using big data: https://t.co/W4ftyt4FWE

[Life is probabilistic! @MarketingText]

The goal of this study (https://t.co/RMmHG9md44 …) is to utilize big data to investigate the effects of luxury brands' social media marketing on customer engagement.

[A Data Guy @OceanBigData]

Applying the dual perspective of customer engagement, this research (https://t.co/4FyYeKyGHS) examines the influence of focusing on the entertainment, interaction, trendiness, and customization dimensions of a luxury brand's social media activities on customer engagement.

[Text Mining with #AI @MmyDigital]

This research project leverages the potential of big data to gain insights on actual
customer engagement behavior resulting from a luxury brand's social
media marketing activities: https://t.co/hjXpIgrvWo

[Analytics Infinity @AnalyticsInfini]

The findings in this paper have important implications for the design, delivery, and management of social media marketing for luxury brands to engage customers with social media content: #bigdata, #MachineLearning, #NLP and #ArtificialIntelligence . https://t.co/lXVur1FXGm