๐#BuyerFirst is NOW AVAILABLE!! Behavioral research & #salesdata on how buyers want to interact with you,& small, easy, actionable exercises so you can make the mindsets changes to do that & sell WITH your buyers, not at them. Grab your copy today! ๐https://t.co/FJvxCDvEB2
Many salespeople avoid tough questions because they're afraid of losing the deal.
The bigger risk?
Winning a deal that should never have moved forward.
Trust grows through honest conversations.
So do healthy buyer relationships.
#BuyerFirstApproach#SalesLeadership
If your sales onboarding is weak, #AI will fill the gap.
The question is whether it's teaching the right lessons.
ChatGPT, Claude & Gemini don't know your buyers, positioning, or market nuances.
Train your team how to use AI before AI starts training your team. - @icarolemahoney
Most sales leaders want entrepreneurial salespeople.
The challenge? Many hiring processes reward familiarity over adaptability.
More on this at #UNBOUND26: The Hidden Cost of Cognitive Bias in Sales Hiring.
https://t.co/KNWq5FJ3AB
#SalesHiring#SalesLeadership
The danger with #AI isnโt just misinformation. Itโs how quickly humans stop questioning it.
A recent Wharton study found many people followed incorrect AI advice anyway.
#CriticalThinking may become one of the most valuable leadership skills moving forward. - @icarolemahoney
The risk of #AI hiring tools lies not only in the technology but also in the belief that automation enhances decision-making. Begin by clarifying your hiring processโidentify success and align with candidate needs before adopting any AI solutions. @icarolemahoney#SalesHiring
A point worth crediting @icarolemahoney: when people receive advice, they do not just judge the facts. They judge trust, context, and accountability. AI can improve efficiency. Trust is still deeply human.
Why do salespeople sometimes know exactly what to doโฆ and still avoid doing it?
Because sales performance is deeply tied to mindset.
The best sales hiring processes assess both skill and sales DNA.
#SalesLeadership#SalesHiring#BuyerFirst
#SalesHiring bias shows up when confidence gets mistaken for capability.
A structured sales interview process helps:
โข Reduce hiring bias
โข Improve hiring consistency
โข Make better sales hiring decisions
The cost of the wrong hire shows up later in missed quota & turnover.
Business has changed. Buyer behavior has changed.
But most companies still hire salespeople using old, stale tactics.
Thatโs where cognitive bias starts costing teams revenue.
#SalesHiring#UNBOUND26#SalesLeadership
๐Read the full blog on the ...
https://t.co/liI3SJSO4a
When you align to how buyers actually decide:
โ Deals move faster
โ Forecasts get clearer
โ Coaching gets specific
Start recording coaching calls too.
Thatโs where consistency is built.
#Sales#SalesLeadership#BuyerFirst
Your next bad sales hire wonโt look like a mistake in the interview.
Thatโs the problem.
Cognitive bias shapes how we evaluate candidatesโand most teams donโt see it.
@icarolemahoney is breaking this down at UNBOUND26.
๐https://t.co/a1UkzoJYJu
#UNBOUND26#SalesLeadership
Top performers get promoted.
Teams get worse.
Why?
Because selling and managing require different skillsโand most leaders skip the training.
Add AI, and the gap widens fast.
Follow for more from @icarolemahoney.
#SalesLeadership#SalesManagement#Hiring
#Motivation doesnโt come from quota. It comes from personal goals.
When reps connect their work to what actually matters to them, performance changes.
--
Provide the most memorable โahaโ moment of the event
Book Carole for your next speaking engagement.
๐https://t.co/zrzwYFDKFE
If your sales interview feels easy, youโre evaluating the wrong thing.
Sales happens under pressure.
Most interviews remove it.
Thatโs where bad hires start.
#SalesHiring#B2BSales
๐๐ฅ๐ฒ๐ฎ๐ฑ ๐๐ต๐ฒ ๐ณ๐๐น๐น ๐ฝ๐ผ๐๐๐
https://t.co/789qcaTBcv
A sales hire can cost up to $800K/year.
Missed quota. Lost pipeline. Slower growth.
The fix usually starts earlier than most teams expectโat the job description.
-@icarolemahoney#SalesHiring#RevenueGrowth
Sales interviews are predictable. Selling isnโt.
If your hiring process feels easy, youโre selecting for the wrong behaviors.
If your last sales hire didnโt work out, itโs worth understanding why.
Start here: https://t.co/d6H2XhhHuA
#SalesHiring#B2BSales
Your sales quota isnโt the problem.
People donโt push harder for company goals.
They push harder for their own life.
Align the twoโand performance changes.
-@icarolemahoney#SalesMotivation#SalesLeadership