Unchained

Helping thousands of clients secure 100,000+ bitcoin—providing white-glove service to help you manage your bitcoin wealth since 2016.
✉️ [email protected]

[Unchained @unchained]

After 17 years, bitcoin is still widely misunderstood.

We partnered with @atlanticrethink to make a short film for the curious ft. @natbrunell, @NSmolenski, and our CEO @josephkelly. Not the crypto story. The bitcoin story.

The New Rules of Bitcoin, out today cc @TheAtlantic.

[Unchained @unchained]

Unchained Capital, Inc. and its affiliates do not recommend any specific external HSA, including but not limited to SoundHSA. Please do your own research and check with your own investment and tax advisor before making your choice of HSA. This communication is informational only, and nothing should be construed as investment or tax advice.

[Unchained @unchained]

Healthcare costs keep rising, and most HSA holders leave their contributions sitting in ever-inflating dollars, missing years of potential growth.

We're pleased to be working with @getsoundHSA to combine the tax advantages of a health savings account with the collaborative custody model you already know.

Bitcoin is held in multisig custody between Unchained, @GannettTrust, and Horizon Trust, while SOUND HSA facilitates the connection with one of life's biggest expenses: healthcare.

Check out the full conversation between Unchained co-founder and CEO @josephkelly and SOUND HSA co-founder @StuartLackey1 here: https://t.co/JO5ARRZkV5

[Unchained @unchained]

For years, the bitcoin community handed the bitcoin-as-technology story over to altcoins and stablecoin companies. We did it for reasons that were half-right: bitcoin is genuinely more than iterative technology. More like a sociopolitical paradigm shift than a software update, the technologist's frame, taken alone, is indeed far too small to hold all of that.

But we want to take the technology frame back, and we don't have to give up a single thing we believe to do it. We think people of any background can be told the story of bitcoin's first 16 years and trusted with the rest.

That's the story behind three new resources we built:
— The New Rules of Bitcoin: a short documentary with @atlanticrethink, featuring @natbrunell, @NSmolenski, and our CEO @josephkelly. The bitcoin story, told for the broader curious in an approachable way.
— Rethink Bitcoin: an 12-lesson educational course that explains bitcoin with interactive components, calling people to rethink bitcoin the technology, assuming zero shared priors. https://t.co/zOi2nvx8KC
— The Pattern: which sets bitcoin alongside three cornerstone technologies everyone already understands: the printing press, electricity, and the internet. Each reorganized the world around it. Bitcoin is next. https://t.co/5AzVgSv4IL

Share these with your friends and family—you might be surprised to find they resonate in ways other resources don't.

[Unchained @unchained]

Michael @Saylor highlighted the Unchained Bitcoin IRA at @BTCPrague last week.

Unchained IRA is the only IRA that allows you to hold real bitcoin with keys you control.

[Unchained @unchained]

"What if I lose my key?"

It's the question that stops many people from ever holding their own bitcoin. Collaborative custody answers it: multiple keys, so one lost key never means lost coins.

Self-custody doesn't mean going it alone. It means you set the terms.

Co-founder and CSO @dhruvbansal

[Unchained @unchained]

Finding your bitcoin number starts with clarity. How much bitcoin would it take to support your long-term goals, your risk tolerance, and the life you’re building?

It’s worth revisiting over time. As your income, time horizon, and conviction evolve, your number may change too.

What factors matter most when you think about your bitcoin number?

https://t.co/YeXs5FP9dT

[Unchained @unchained]

Some clients have the hardest assets imaginable, but also the most questionable in-laws. Here's @GannettTrust CEO @vandrewattycpa on how we might handle that.

[Unchained @unchained]

Is it a bull correction? A bear? A crab? A kangaroo?

What if it doesn't matter?

The 4-year moving average has only ever moved in one direction: up.

[Unchained @unchained]

@knutsvanholm And paper bitcoin holders are not bitcoin holders

[Unchained @unchained]

Unchained has been through 2 bitcoin bear markets prior to this one.

In February we published a guide for thinking strategically in these market conditions. The ideas still apply today.

You can view it for free, here: https://t.co/BbTNM3sDeX

[Unchained @unchained]

@The_BTC_Patriot @FreeSpeechBTC21 Maybe this will help! https://t.co/QFtqHzbjRV

[Unchained @unchained]

Too idealistic and you build for a future no one can reach yet.
Too pragmatic and you lose the thread of why you started.
The work is staying in the tension between the two.

Co-founder @dhruvbansal at @TheBitcoinConf 2026

[Unchained @unchained]

@maxk48beast @PubKey Don't worry, if you missed the live events you can still catch The New Rules of Bitcoin here: https://t.co/HeqcwpR8Ty

[Unchained @unchained]

Thank you to everyone who joined us for The New Rules of Bitcoin roadshow events on Bitcoin Pizza Day. Our own @maxk48beast was at @pubkey DC for the screening (and the pizza, of course).

[Unchained @unchained]

https://t.co/0cxkkiL7Nz

[Unchained @unchained]

Everyone has a number. Most people just haven't found it yet.

Find out exactly how much bitcoin you need to retire.

[Unchained @unchained]

Fine print: Trades must be placed before September 1, 2026 to be eligible for discount. New clients moving from crypto competitors only, including, but not limited to, BitcoinIRA, Swan, Choice IRA, iTrust Capital, Onramp. IRA trading only, does not apply to standard vault trades.

[Unchained @unchained]

There's still time to take advantage of our Bitcoin Pizza Day promo: move your IRA from any qualifying company and we’ll waive your first trading fee on all new retirement accounts created before June 1. To unlock this deal, just book a quick chat with our team.
https://t.co/6frjRgT2VG

[Unchained @unchained]

Want to find out how much you'll retire with? Or what age you'll retire at? How about finding how much bitcoin you need to retire?

The latest version of our retirement calculator just launched, and it's got everything you need to plan for your future with bitcoin.

[Jon Gordon @thebitcoinyogi]

Celebrated #bitcoin pizza day early @ChiBTCollective yesterday!!

Thanks for the Za @unchained @bitcoinpark_!! 🤠⚡️

16 years since the first #bitcoin transaction 👀 🍕