Uncommon

A global creative studio based in New York, London & Stockholm, building brands that people in the real world actually wish existed.

[Uncommon @uncommon_studio]

Named No.1 for Advertising & Marketing in @FastCompany's Most Innovative Companies 2024.
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A very proud moment for the studio & our partners 🤯
Read more here ⏬🔥 https://t.co/Gu15QMON7e

[Uncommon @uncommon_studio]

‘This is exactly the kind of work & creative partnership we thrive on. Bold ideas that pick a fight with conventions to push known, loved brands like KFC into new territories that are impossible to ignore.’
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Uncommon Stockholm Co-founder Bjorn x LBB https://t.co/ymQfz7DPeb

[Uncommon @uncommon_studio]

Uncommon Co-founder Lucy Jameson speaks to Anna Hristou on the power of saying ‘no’, shaping the studio’s growth & her learnings as a leader 💡
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Listen to the full podcast 🎙️ https://t.co/TVJifSV8PZ

[Uncommon @uncommon_studio]

Famous Campaigns on Uncommon Stockholm’s first work for KFC ‘Bucket For One’ 🍗
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‘Shot by Pål Allan, the photography swaps glossy food styling for visceral close-ups of licking, poking & coughing on chicken to claim it as your own.
Read the full piece ➡️ https://t.co/nXQFZkC6iy

[Uncommon @uncommon_studio]

Campaign UK on our latest work for Under Armour - ‘For Pressure Lovers’
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‘Reframing pressure as a positive force & highlighting how football is built on it & how the very best players don’t shy away from it, but thrive under it.’
Read the full piece: https://t.co/XxzqizeokO

[Uncommon @uncommon_studio]

KFC’s ‘Bucket for One’ by Uncommon Stockholm, shot by Pål Allan 🍗
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Trading traditional food styling for macro-lens renaissance-inspired photography, depicting visceral moments of lick, poking & coughing on fried chicken to playfully claim it as your own.

[Uncommon @uncommon_studio]

‘Starring Liverpool defender Ibrahima Konaté & Barcelona forward Ferran Torres, the campaign places the players atop writhing masses of bodies, visually representing the constant pressure applied.’
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Ad Age on our recent work for Under Armour - ‘For Pressure Lovers’ 🔥

[Uncommon @uncommon_studio]

Uncommon Stockholm introduces ‘A Bucket for One’ with KFC 🐔
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Seeing how far Swedes will really go to protect their fast food, the campaign brings primal selfish instinct to a brand that has been built on the notion of sharing.

[Uncommon @uncommon_studio]

'For Pressure Lovers'
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Uncommon's latest work for Under Armour stars Konate & Torres, to launch the HeatGear Elite Baselayer. Designed to highlight the pressure athletes face & how the best players don't shy away from it, but thrive under it🔥

[Uncommon @uncommon_studio]

‘See It Differently’ wins 7 awards at this year’s The One Show for our work with BritBox 🎥
A love letter to traditional filmmaking celebrating production craft - condensing over 14 hours of continuous filming into a single, seamless, behind-the-scenes film centered on 1 actor.

[Uncommon @uncommon_studio]

Introducing our new work for Under Armour ‘Shadow Elite 4’, focusing on the problems that speed causes on the pitch & leaving someone in your shadow 🔥
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The latest campaign from Uncommon taps into the modern reality of football.

[Uncommon @uncommon_studio]

'For Pressure Lovers'
2/2 Torres
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Uncommon's latest work for Under Armour stars Konaté & Torres, to launch the HeatGear Elite Baselayer. Designed to highlight the pressure athletes face & how the best players don't shy away from it, but thrive under it 🔥

[Uncommon @uncommon_studio]

‘Insurance brands usually deal in vague positive claims. But anyone who has run a small business knows the reality is very different.'
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Uncommon Co-founder Lucy Jameson x Campaign UK on Hiscox’s latest iteration of ‘The Most Disastrous Campaign Ever’
Watch ‘ SIZING FAIL’ 5/5 👀

[Uncommon @uncommon_studio]

Instagram presents the next iteration of BUTTON ➕
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Our outdoor series celebrates the creative community & their spirit at the heart of the platform featuring some of the most game-changing creative brands & voices of our time. 🔥

[Uncommon @uncommon_studio]

'For Pressure Lovers'
1/2 Konaté
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Uncommon's latest work for @UnderArmour stars Konaté & Torres, to launch the HeatGear Elite Baselayer. Designed to highlight the pressure athletes face & how the best players don't shy away from it, but thrive under it 🔥

[Uncommon @uncommon_studio]

Uncommon Stockholm wins its first Yellow Pencil at D&AD awards 2026 for their work with Supercell & Clashroyale's ‘Hero Balloon’ in Animation🔥✏️
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10,487 real balloons. No AI.
The film saw every detail built from real balloons to bring the game to life, literally.

[Uncommon @uncommon_studio]

5 YELLOW PENCILS. 3 GRAPHITE PENCILS. 11 WOOD PENCILS.
D&AD 2026 ✏️🤯
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Proud to see our output recognised globally at this year’s D&AD Awards with our London, New York & Stockholm studio all receiving Yellow Pencils. Huge congratulations to our crew & our incredible partners.

[Uncommon @uncommon_studio]

Landing on TV for the first time ever, the latest iteration of Hiscox’s ‘Most Disastrous Campaign Ever’ is now live 🔥
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The disruptive platform makes its TV debut with a series of edits gone spectacularly wrong.

[Uncommon @uncommon_studio]

Our work with The Ordinary picked up 14 awards at this year’s The One Show with ‘The Periodic Fable’ - a scientific table with zero science that shines a light on industry mistruths 🔥
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🏆 2 x Gold
🥈 2 x Silver
🥉 5 x Bronze
✨ 5 x Merit Awards

[Uncommon @uncommon_studio]

The Markup Marché x The Ordinary launched this week 🔥
A supermarket where everyday items are sold the way skincare sells to you, with exaggerated language, fancy packaging & inflated prices👀

[highsnobiety @highsnobiety]

The cult brand set aside its gloopy serums and creams to open a pop-up grocery store made to call out the beauty buzzwords plaguing the wellness industry.
https://t.co/hQLoop4TbZ