Usercentrics

Helping businesses turn consent into trust. Google-certified CMP and home of Cookiebot, powering compliant growth worldwide.

[Usercentrics @usercentrics]

🚀 Big news: we’ve acquired @MCPManagerAI, extending our Privacy‑Led Marketing Suite to AI. Now businesses can scale #AI with #consent, control & auditability across websites, apps & AI agents.

Read the announcement: https://t.co/2X1XVlhBWC

[Usercentrics @usercentrics]

5:  The checklist covers the four fixes that matter most, but the full step-by-step walkthrough is here 👉 https://t.co/7xoeRUcKMU

5/5

#MetaAds #FirstPartyData

[Usercentrics @usercentrics]

Your Meta Event Match Quality (EMQ) score is telling you something. Most advertisers aren't listening. 👀

1/5

[Usercentrics @usercentrics]

The two parameters that move the needle most?
Email address and click ID (fbc).
Missing either is where most scores stall. And most setups are missing at least one.

4/5

[Usercentrics @usercentrics]

@mailspec Consenting to get support isn't the same as consenting to train an AI. Most organizations haven't drawn that line and most of their customers don't know it exists. 🤔

[Usercentrics @usercentrics]

75% of US and UK consumers say AI personalization feels intrusive. 🤖

So why are consent is still being treated as an afterthought in AI development?

That tension is where the next big consent conversation is happening...

#AIMarketing #EUAIAct

[Usercentrics @usercentrics]

@ProtonPrivacy We've been tracking this too. The bar for "you have a choice" has never been lower. And somehow companies keep finding ways to go under it. 🫠

[Usercentrics @usercentrics]

@EU_EDPB The right to be forgotten only works if it's actually honored. 🔍 Requesting delisting is one thing, making sure data doesn't resurface elsewhere is another conversation entirely.

[Usercentrics @usercentrics]

@montezumachavez Opt-out shouldn't be the default for AI training. 🔄 Whether it's web scraping or any other collection method, purpose needs to be clear before the data gets used.

[Usercentrics @usercentrics]

🗳️ When was the last time you actually reviewed your consent banner?

#MarTech #PPCChat

[Usercentrics @usercentrics]

@DigitalEU @EU_Eurostat Every percentage point in this chart is also a consent challenge waiting to happen.

[Usercentrics @usercentrics]

@engadget Ditching Google gets the headlines. Building consent-first data infrastructure is what actually makes sovereignty real. 💡

[Usercentrics @usercentrics]

@SkyNews Regulators drawing lines is how markets change. The question is whether platforms wait for the line or build trust before it’s drawn.

[Usercentrics @usercentrics]

@BBCNews An opt-out is better than nothing. An opt-in would be better than that.

[Usercentrics @usercentrics]

@ReutersLegal Content controls are a band-aid. If the data shouldn’t be collected from teens in the first place, the fix happens before the feed, not after. Consent by design, not consent by damage control.

[Usercentrics @usercentrics]

When exercising a right requires navigating a system built to make you give up, the right is decorative. EPIC just audited 38 data companies’ opt-outs. The findings are damning. The fix isn’t better forms, it’s limiting what gets collected. #DataPrivacy #PrivacyFirst

[Usercentrics @usercentrics]

@naomibrockwell Governing how data is shared isn't the same as giving people control over it. 🏥 Consent means knowing the purpose upfront. Not finding out later where your health data ended up.

[Usercentrics @usercentrics]

@CBSNews Biometric data is the one thing you can't change if it leaks. No password reset for your fingerprints. This is why data minimisation matters before something goes wrong.

[Usercentrics @usercentrics]

Most consent banners aren't designed to give users a choice. 😞 They're designed to wear users down until they click accept.
You know this. We know this. Time to do something about it.