Usercentrics

Helping businesses turn consent into trust. Google-certified CMP and home of Cookiebot, powering compliant growth worldwide.

[Usercentrics @usercentrics]

“Drop the word trust completely. Nobody believes it anymore. What people do believe is what you actually do.”

Our CEO Donna Dror joined @theagile_brand to talk about why transparency around AI and data now shows up in what customers will pay, not just in compliance reviews.

[Usercentrics @usercentrics]

Black Friday is the year's highest traffic day for retailers. It's also when a broken Global Privacy Control (GPC) signal costs the most.

A shopper opts out before they even land on your site. The page loads normally. The banner looks fine. Nobody finds out the signal was ignored until after the traffic spike has passed.

Our VP Commercial US Maureen Prado wrote about what GPC means for retail teams heading into peak season. 👇
https://t.co/OcbJaER8Kh

[Usercentrics @usercentrics]

@LuizaJarovsky That's often how governance arrives, not before the incident, but right after it. Would be nice to see it happen the other way around for once.

[Usercentrics @usercentrics]

New @IBM research out today: 82% of enterprise leaders say they can prove sovereign control of their AI and data. Only 26% actually could.

Saying you have control and being able to show it are turning out to be very different things.

https://t.co/b0iedoj6fp

[Usercentrics @usercentrics]

Listen to the full episode: https://t.co/MmQOED0LZT

[Usercentrics @usercentrics]

“Drop the word trust completely. Nobody believes it anymore. What people do believe is what you actually do.”

Our CEO Donna Dror joined @theagile_brand to talk about why transparency around AI and data now shows up in what customers will pay, not just in compliance reviews.

[Usercentrics @usercentrics]

@theagile_brand That gap in institutional trust is exactly why transparency now carries real weight with people. Give the full episode a listen if you're thinking about where trust sits right now!

[The Agile Brand with Greg Kihlström® @theagile_brand]

🎧 NEW EPISODE: Usercentrics CEO Donna Dror on why data transparency now carries a price premium - Listen: https://t.co/Pb2IGWg1C6

#martech #marketing #podcast

[Usercentrics @usercentrics]

@PolitlcsUK The logic there needs some work.

[Usercentrics @usercentrics]

Worth knowing where your consent setup stands before the rush. 👇
https://t.co/J5mbkajGTd

[Usercentrics @usercentrics]

Black Friday is two weeks away.

California fined a retailer $345,178 this year because a consent tool failed quietly for 40 days.

Not a hack. Not a breach. Just a tool nobody checked.

[Usercentrics @usercentrics]

@nym So much personal data for a scoop of protein.

[Usercentrics @usercentrics]

Where do you look first when you're hunting for the next big thing?

[Usercentrics @usercentrics]

@naomibrockwell Meanwhile the dwarves are in the back room, agreeing to everything without even looking up.

[Usercentrics @usercentrics]

@advertisingweek Definitely worth a read if you're thinking about trust and data at all. 👏

[Advertising Week @advertisingweek]

A yes to data sharing doesn’t always mean trust. Usercentrics’ Maureen Prado explores what research involving 11,000 consumers reveals about privacy, transparency and earning an informed yes.

Read more: https://t.co/QptITnhlP7

[Usercentrics @usercentrics]

Privacy compliance used to keep you out of trouble. Now it keeps customers coming back.

[Usercentrics @usercentrics]

@ednewtonrex Etsy is cracking down on sellers using AI tools while expanding its own right to train AI on everything sellers upload. Kind of a wild double standard to have in the same month.

[Usercentrics @usercentrics]

@consentprobe People are rejecting more than ever, but what actually happens after that click is where most of the real violations hide.

[Usercentrics @usercentrics]

@Reuters Training on something is different from spitting it back out.. The same logic should apply to how companies use your data!

[Usercentrics @usercentrics]

@TechCrunch Ironic positioning when a privacy browser is accused of taking someone else's content without permission and selling access to it.