🔥 "#Ad-supported #streaming is already watched by more viewers than traditional #TV but the shift to streaming is far from over. " >> and #YouTube is leading the way.
Google performance x YouTube Reach: It's time to turn up the volume on potential!
https://t.co/K3Yqim4MPx.
A colossal database of information offering an analysis on the 2023 Digital state awaits anyone seeking deep insights. Dive in!
#wearesocial#digital
https://t.co/JisQLpTxVz
🍪 It seems like cookies are finally getting an expiration date. After several delays (and some crumbling cookies!), Google has just announced that Chrome will wave goodbye to third-party snacking by Q3 2024.
#advertising#policies
Streaming is the platform of Choice. And #YouTube (8.7% of all TV use) #1 spot among streaming services!
🎯 More than ever YouTube is a "Must Have" to display ads for DTC to meet their $$ objectives & VideoRunRun makes it a Game Changer for your business.
https://t.co/bWyzsKjwyn
Ecommerce brands have been left with no alternative but to adopt more innovative, experimental acquisition strategies to face soaring acquisition costs.
At VideoRunRun we are dedicated to offering a solution that goes “outside the box”: #YouTube Ads
https://t.co/NVcPbnExgf
Google #PMax and Meta #ASC are similar in that they both have self-control over their campaigns, and lack analytics or creative insights for advertisers.
#videoadvertising#DTC
https://t.co/VFm4uVIh3d
In today's uncertain economy video marketers may find it difficult to Keep Calm and Carry On. Measuring the effectiveness of their media spend will be a TOP priority that needs to reconsider traditional last click attribution.
https://t.co/N9TuhCconb
Given the significant increase in CAC over the past five years, it is essential for businesses to make sure that any sale on new customers has a positive ROI. Check out VideoRuRun pay-for-performance model on YouTube Ads, Pay-As-You-Scale.
https://t.co/hH6jVCKQSv
🤓 What #YouTube Ads Leaderboard teachs us by the end of 2022?
👉 Bottom line: don't pull all your $$ in your video (distribution is Queen). Approach creativity as a a multi-ingredient recipe. Think full-funnel. Test and iterate.
#youtubeads#success
https://t.co/gfh5m9A7RQ
Testing is Winning, almost with video ads!
We call this xx-step process the Creative Loop that guarantees video as a new #growth lever for your business. This way, you have greater control over your messaging strategy by having data-driven insights at every step of the way.
👑 Creative is KING! Depending on the study, Creativity accounts for between 47% and 70% of an ad campaign's performance. But the video advertising industry as it stands today is leaving money on the table 💸💸 while overlooking the potential of creative elements. What about you?
Google introduces a new project showing how much Creativity is a lever in today's advertising performance.
As fully part of it, we leverage advances in technology to provide marketers with sophisticated tools to create compelling content at scale.
https://t.co/O3AXKVRWs6
[peak season] 3 reasons to jump into YouTube Ads super-charged with @VideoRunRun
1️⃣ ROAS on your Ads will never be as high as next month > impress your boss 😉
2️⃣ we back you with a pay-for-performance model
3️⃣ no need to create a specific YouTube video
🤜 https://t.co/LPz2ENjFlD
"Leveraging data-backed, digitally driven marketing strategies is the best way to distribute your budget in an uncertain economic time."
At VideoRunRun, we're also convinced Marketers should follow these 5 principle
#marketingstrategy#dtc
https://t.co/eqs7x2N8Lv
"Testimonial advertisements have now become part of mainstream beauty advertisements"
Yes, our customers from the Beauty industry leverage it!
Not sure if your testimonial video could perform on #YouTube Ads? Send us the url and we'll help you fix it.
https://t.co/42tY5D7vcb
Do you think you need such a perfect video to make ads on #YouTube? Absolutely not!
This hit is also due to many ingredients specific to YouTube Ads. We can run a free audit of your video and tell you how it would perform on YouTube Ads. Take it easy 😉!
https://t.co/uJzI1gtQyn
Political are turning to connected TV to set up their 2023 strategy.
"[...] the central question of whether to continue doing things how they’ve always been done or try something different regarding campaign media strategies."
What about your brand? 😉
https://t.co/pWMK6SNXVd
Last September #YouTube surpassed Netflix as streaming platform.
More than ever a "Must Have" channel for DTC marketers who need more options to meet their campaign objectives while keeping the cost of media from gutting their overall revenue.
#YouTube#CTV viewing is becoming an increasingly important trend for marketers to note, as it offers many of the benefits of traditional TV advertising at a fraction of the cost.
Additionally, using VideoRunRun on top of YouTube Ads allow to maximize ROI
https://t.co/pFAemkgVDW