WMT

The fan experience and intelligence platform built for sports and live entertainment.

[WMT @WMTdigital]

What if every fan interaction built momentum?

A push notification.
A highlight clip.
A merch offer.
A sponsor activation.

Individually, they’re moments.
Connected together, they become a growth engine.

That’s the power of WMT’s Fan Experience Engine.

[WMT @WMTdigital]

Yesterday, we introduced WMT Fan Intelligence, launching with early access partners @BYUCougars, @12thMan & @GoAztecs.

A big thank you to @tysonhutchins_, @TaylorMcGillis, and @AyoTaylorDixon for their partnership and collaboration in shaping the future of fan intelligence!

[WMT @WMTdigital]

Today, we're excited to officially introduce WMT Fan Intelligence and announce our Early Access Program!

Every fan interaction creates a signal: from content consumed and purchases made to the moments fans choose to show up.

[WMT @WMTdigital]

By bringing fan signals together and making them actionable, teams can better understand fan behavior, predict intent, and turn those insights into more personalized engagement and revenue growth across every channel.

Learn more: https://t.co/YdY8bx75qD

[WMT @WMTdigital]

Andrés Fócil put it best:

"Sports organizations have invested heavily in collecting fan data, but they don't really have answers to the most important questions: who are their fans, and what do they care about?"

[WMT @WMTdigital]

When fan data is spread across ticketing, donor, CRM, digital, and marketing systems, organizations can't see the complete picture of their audience — or what drives them to engage.

WMT Fan Intelligence was built to solve exactly that.

[Ayo Taylor-Dixon @AyoTaylorDixon]

Excited to begin this journey and access valuable data to achieve our next-level goals #More2Come #GoAztecs #Sportsbiz #NACMA

[WMT @WMTdigital]

We’re excited to bring that vision to life with @BYUCougars, @12thMan, and @GoAztecs, three forward-thinking organizations helping shape what’s next in fan intelligence.

Learn more: https://t.co/H8OkFRQGwl

[WMT @WMTdigital]

Today, we're excited to officially introduce WMT Fan Intelligence and announce our Early Access Program!

Every fan interaction creates a signal: from content consumed and purchases made to the moments fans choose to show up.

[WMT @WMTdigital]

This marks an important step forward in our vision to bring fan experience, identity, and intelligence together through one connected platform.

[WMT @WMTdigital]

Mell Leis will be at NIVA ’26 next week sharing how WMT is helping venues create more connected experiences, better understand their audiences, and drive more revenue across their full calendar.

🗓 If you’ll be in Minneapolis, let’s connect.

[WMT @WMTdigital]

Most venues are still operating event by event. Sell a ticket, deliver a great night, then start over again.

The audience leaves. The relationship resets.

The venues winning right now are doing something different.

[WMT @WMTdigital]

They’re building lasting relationships with their audiences across every touchpoint and every event they host.

That’s where WMT comes in.

[WMT @WMTdigital]

@ericnichols will be at @NACDA June 7-10, connecting with leaders across college athletics to discuss how this shift is reshaping digital experience across the industry.

🗓 If you'll be there, let's connect and explore how WMT can transform every fan interaction into momentum.

[WMT @WMTdigital]

College athletics is evolving quickly, and so are fan expectations.

Between NIL, expanded sponsorship deals, and growing pressure to drive revenue, athletic departments are being asked to do more than ever. And increasingly, the fan relationship is at the center of it all.

[WMT @WMTdigital]

Fans expect connected, personalized experiences at every touchpoint, from discovery to gameday to year-round engagement.

The programs getting this right aren't just delivering personalization. They're driving deeper fan loyalty and revenue at scale.

[WMT @WMTdigital]

Not as templated publishing systems, but as flexible, sports-native platforms that allow programs to fully own and evolve the fan experience around their brand, community, and goals.

Appreciate the entire Arkansas team for continuing to grow alongside us over the years!

[WMT @WMTdigital]

By 2016, college athletics programs were starting to rethink an important question:

How should a modern athletic department actually show up online?

[WMT @WMTdigital]

Together, we created a fully custom platform that unified design, storytelling, content, and fan engagement into a more connected digital experience.

That project helped shape how we still think about collegiate digital today.