Will Peng

Chief Innovation Officer @ Cerity Partners ($200B+ AUM). Designer / prev. Founder @ Northstar (raised $40M, acquired 2025)

[Gabriel Valdivia @gabrielvaldivia]

It's the Super IC era. I put together some thoughts to help you navigate it:
https://t.co/TzZCJ4OwDK

[Will Peng @wp]

@dhaber Thank you!

[Will Peng @wp]

Excited to share that I've joined Cerity Partners as Chief Innovation Officer! We are one of the largest and fastest growing wealth management firms with $200B+ AUM and $1.2T+ AUA. https://t.co/kOkm6wd7Dx

Our new team unifies product, AI, and data into a cohesive strategy across all parts of the business — the experiences for our clients, advisors, and colleagues.

And I'm hiring a founding team of engineers, PMs, and designers!

I believe the biggest, most interesting, complex opportunities today are in applied AI. The models are so good already, yet the diffusion of innovation and real applications still lag. Our vision is to build the new OS of wealth intelligence from within one of the largest RIAs. We're building the entire AI stack — interfaces, harness, context, memory, evals, agents, models, workflows, data, knowledge.

At our scale, AI should emphasize the personal touch. Our mission is our commitment to the financial wellbeing of our clients, and building enduring relationships that unify financial planning, investments, tax, retirement, insurance, estate, and more.

I'm looking for builders who are extremely entrepreneurial, can simultaneously hold both the high level strategy and the 0 to 1, own the end to end experience, and establish foundational product strategy and process.

If this is interesting to you and sounds like you, please reach out! The best way to stand out is to share something you've made.

Product Manager https://t.co/GW8UrLlaDk
Product Designer https://t.co/MwgW0TFKMh
Software Engineer https://t.co/RtFyVBPAxW

[Will Peng @wp]

@smehmood Thank you! We gotta try out Niteshift

[Will Peng @wp]

@nihalmehta Awesome! Glad we're involved

[Will Peng @wp]

@zmwang Thank you sir!

[Will Peng @wp]

@scottbelsky Congrats Scott!

[Josh Elman @joshelman]

https://t.co/8zuACcwHGR

[Peng Zheng @pengzheng_]

wrote down some of the design thinking behind Grok Bot.

persistent roles, clear state, scoped context, coordinated teams — an interface designed to move you from operating AI to delegating work.

https://t.co/37On6hzsyl

[Charly Delaroche @Nal_uh]

Silo's finale is on Friday, here is an interactive visualisation Silo 18.

Try it here: https://t.co/mwh4kkcoLw

[Will Peng @wp]

@NoemiTitarenco How would you do it differently? Curious to try

[Will Peng @wp]

I can confirm this actually works!? For divergent design explorations

[Lenny Rachitsky @lennysan]

I'd always thought AI was terrible at design, but after reading today's 🤯 post by @anshuc, I realized I was just doing it wrong.

"AI models are capable of amazing creativity, but that creativity gets stifled. LLMs are trained to be next-token predictors: they look at a sequence of text and predict what typically comes next. Great design is exactly the opposite of this. Great design bends the rules and delights users with memorable, unexpected choices."

@anshuc led design and engineering teams at Apple for 12 years. In his words: "Most people only see 1% of AI's creative potential. I want to show you how to tap into the other 99%."

His 8 techniques for breaking out of the 1%:
1. Use seed strings to inject variety
2. Be much more ambitious with your prompts
3. Create positive feedback loops with subagents
4. Use image generation to enrich designs
5. Use video generation
6. Cut out elements that don’t add value
7. Remove AI tells
8. Rewrite copy by hand

Read the post here: https://t.co/OEnvr1Z1LK

P.S. This design was made by AI 👇

[Will Peng @wp]

@dmcgco love that you built this! super impressed by the archive image generation

[Will Peng @wp]

@fascinated Yes it does. Thermacell works too

[Will Peng @wp]

In January I was able to visit @joshleong and the team behind their beautiful cafe Ando. It's inspiring to see how far they've come and get the recognition they deserve!

[Josh Leong @joshleong]

Thanks for the feature @WSJ! The team is working very hard to make more Airforms right now here in Kailua, Hawaii. You can check out more here at https://t.co/e1MDnsKF0E. They are now delivering in Hawaii and California.

[Phil Hedayatnia @PhilHedayatnia]

For most of the last century, companies hired serious designers, illustrators, and artists for the most boring document they published: the annual report.

I built an archive of 3000+ of them, spanning 1945-1991.

[Jordan Dworkin @jddwor]

In 1843, Elizabeth Barrett Browning wrote to a friend after seeing her first daguerreotype: “The very shadow of the person lying there fixed for ever! … I would rather have such a memorial of one I dearly loved, than the noblest artist’s work ever produced.”

Our lives and homes are filled with things that once inspired similar awe. I tried to collect those feelings, in quotes like the one above, from people for whom what is now ordinary was brand new. A friar who met the inventor of eyeglasses, a founding father on the new smallpox vaccine, a woman in Iowa on her family’s first indoor bathroom. To look at a modern apartment through their eyes: https://t.co/3Nsti34aS2

[Deedy @deedydas]

I love dropping floor plans of houses in the Bay Area and asking LLMs to redesign in a different aesthetic, Kyoto in this case.

Models have gotten phenomenal at 3D.

[Will Peng @wp]

@gabrielvaldivia @charliedeets just tried again, it said "We may have received that submission" 😅

[Will Peng @wp]

I put a mic outside our house and it identifies birds that visit us. One of the most delightful projects I've built recently. Thank you @WarnerTeddy for open sourcing this! https://t.co/8jiCvCZXw6