Streaming has been the dominant format for over a decade, and people still don’t understand “monthly listeners.” It’s not who has more fans or who makes better music. The number is just unique user accounts who streamed 30 seconds of one song once in the last 28 days. That’s it!
I spoke to an artist manager this week, and during our conversation I asked why his developmental client (non-major, distro deal level) didn’t share the playlist cover we gave her.
His answer: it was the only cover she got. (Thread)
Artists, “independent” doesn’t mean by yourself.
Know your weak spots and seek help.
Can’t write a hook? Team up with songwriters.
Don’t get publishing? Find an admin partner.
Working with others in person, especially, adds an energy you won’t find online.