Andrew Watts

Founder / Author / Former P&G, Navy Pilot

[Andrew Watts @WattsAndrew]

The four levers of author business: attention, conversion, pricing, read-through.

[Andrew Watts @WattsAndrew]

Grammarly's AI detector is an interesting but misguided step. Spell-check and calculators were once considered "cheating" too. Our real challenge: embracing a new era of creativity. It's about empowering creatives, not policing AI use. The future is human + AI collaboration. Let's evolve and learn to leverage AI.

[Andrew Watts @WattsAndrew]

Writing a novel and AI prompt engineering are surprisingly similar.

The initial drafts are ugly.
Multiple revisions are crucial.
Attention to detail matters.
Small changes can have big impacts.

[Andrew Watts @WattsAndrew]

The three most important things to get right if you want to sell books:

1. Distribution
2. Packaging
3. Content

None are optional.

[Andrew Watts @WattsAndrew]

I think the scary part of this is the feeling that we as product makers and marketers will lose the ability to control our own destiny. In the near term, product packaging will get commoditized as everyone is able to generate perfect design and copy. In the long term, most consumers will likely grow to trust AI agents telling us what the "best" product is, just like we've grown to trust google top of search results.

[Kieran Flanagan 🤘 @searchbrat]

Here's how AI kills Demand Generation as a marketing function

AI Assistants like ChatGPT, Gemini, and Microsoft co-pilot are like bright interns completing tasks on your behalf.

They'll use tools to browse the web, code, analyze data, and more.

Demand Gen exists because B2B buyers need help understanding the best software for their business. The best demand gen engines can nudge you toward making a purchase.

And they're all in different stages of that journey.

Some have just discovered your website, others are reading through your emails (usually terrible emails), some are taking your demo, and others are comparing your features vs. a list of competitors.

Very few people want this job. Buying software isn't something people 'want' to do; it's something 'they have to' do.

AI Agents will be able to do most of this on behalf of the buyer. They'll be able to use tools to do most of the research and recommendations so you don't have to.

- Agents will be able to summarise all of your marketing/sales material, website, emails etc

- It can start a chat with your online chat assistant to clarify questions.

- It will be able to sign up and complete a demo, checking whether you have the required features. We've seen companies like Adept work on agents that can use software, and OpenAI is also investing in this area.

- It will be able to comb through user reviews online, creating a score card based on the positives and negatives of the things you care about

It means the art of demand gen gets lost because you're creating material for agents rather than humans.

It doesn't matter about your copy, personalization, or timing of your comms in helping to nudge people towards a purchase.

The agent distills the entire process down to a checklist, and you either meet the requirements or you don't.

I suspect we'll see a lot of agents pop up that will do 90% of the research and recommendations around software buying in the future.

[Andrew Watts @WattsAndrew]

📘 In the world of publishing, AI's giving us a head start like never before – think 5 fresh book descriptions or cover designs at the click of a button. But here's the catch: getting from good to great demands human finesse. It's about fine-tuning those AI suggestions and making the call on what hits the mark. AI opens the door, but human creativity walks through it.

[Andrew Watts @WattsAndrew]

@billpeeb Oh, it decided. Good…

[Borriss @_Borriss_]

.@DavidSacks on AI video models like Sora:

"This is gonna be revolutionary for independent film.."

100%

[Jack Stewart @JackStewartBook]

Today is the day!! 😎

[Nicholas Britell @NicholasBritell]

Succession S4 Album out at midnight

https://t.co/W5NTlwE4xz

[Andrew Watts @WattsAndrew]

@officialJSClark @JackStewartBook Thanks!

[Andrew Watts @WattsAndrew]

Exciting news! Former TOP GUN instructor & USNA grad, @JackStewartBook, is launching his thriller, UNKNOWN RIDER. 📚 We're on a mission to top the bestseller lists and need your help! Share with friends, preorder now for ebook & print. Audio coming soon. https://t.co/rd3JxA9Vwn #UnknownRider #Thriller

[Andrew Watts @WattsAndrew]

GPT4 is like a cross between Dory from Finding Nemo and the Genie from Alladin.

[Trung Phan @TrungTPhan]

It’s impossible to keep up with the AI advances.

Netflix just integrated GPT-4 so you can “skip the intro” when binge watching a TV show. 🤯

[Andrew Watts @WattsAndrew]

Amazing Invention- This Drone Will Change Everything https://t.co/DwkBDFGNls via @YouTube

[Andrew Watts @WattsAndrew]

Exciting news for @SvrnRvrPublish! We're thrilled to announce that effective April 1, Baker & Taylor Publisher Services will be providing worldwide full-service sales and distribution for our print books. Thank you @BTPubServices for your partnership! #SevernRiverPublishing #BakerAndTaylor @BakerandTaylor

[Andrew Watts @WattsAndrew]

I recently started wearing reading glasses. I always used to make fun of my mom for losing hers and I couldn’t understand why they sold them in bulk packages. But I ordered a 12 pack anyway. A few months later, I cannot find a single pair.

[Andrew Watts @WattsAndrew]

@bentleydonb We used to yell “I am the greatest” in our SH-60 sims. Hilarious scene

[Trung Phan @TrungTPhan]

Astounding stat about AI