Werner Kunz - Science, Digital Media, Photos

Marketing Professor in Boston, Digital Media Scientist, @amaservsig board, @umbsocial founder, Gadget & #Tech lover, Photographer

[Werner Kunz - Science, Digital Media, Photos @werkunz]

The Future of Work – Embracing Human Digital Collaboration –
How can we effectively manage the collaboration between human and digital employees?

Khanh Le, Laszlo Sajtos, and I share our latest research insights on the effectiveness of such collaboration. https://t.co/qq7hLAox3E

[Werner Kunz - Science, Digital Media, Photos @werkunz]

Eureka – The Origin Story of Perceived Firm Innovativeness
In this article, I tell the origin story of the Perceived Firm Innovativeness Scale, which has received a lot of attention in recent years.
Read it here: https://t.co/rPdNy8YQtB

[Werner Kunz - Science, Digital Media, Photos @werkunz]

My new JSR article addresses common misunderstandings about innovativeness, advocating for a more comprehensive perspective.
Company Innovativeness — A Radically New Perspective on an Old Concept
– Werner H. Kunz
https://t.co/yN3FLoSDpy

[Werner Kunz - Science, Digital Media, Photos @werkunz]

Check out this video here, where we talk about the critical role of Corporate Digital Responsibility (CDR) in today’s society and explore strategies companies can implement to achieve this.
https://t.co/jmHilFU5ak

[Werner Kunz - Science, Digital Media, Photos @werkunz]

Call for Nominations for the
2024 SERVSIG Best Dissertation Award (granted by Maastricht University)

Please submit nominations (1. Blinded summary 2. Nomination & CV) in two separate pdf files via e-mail to Sertan Kabadayi by Feb 15, 2024.

More here: https://t.co/fEwMU9poGl

[Werner Kunz - Science, Digital Media, Photos @werkunz]

Pathways to Service System Smartness for Firms
– Bieke Henkens, Katrien Verleye, Bart Larivière, and Helen Perks
https://t.co/6yk5rbEj6b

[Werner Kunz - Science, Digital Media, Photos @werkunz]

Fresh off of the press - Our newest JSR article
“The Future of Work” about Human-AI-Collaboration

It’s time to leave the human working silos and embrace the Human-AI Collaboration. Check out the full article here: https://t.co/n6HIzfXALM

[Matt Swider (The Shortcut) @mattswider]

🚨I got exclusive $1 Samsung SmartThings discount codes to give you! To get one:
1️⃣Visit the Discover Samsung deals page https://t.co/jdGhOGiTSs
2️⃣Reply below w/ a ANY SCREENSHOT of your favorite Discover Samsung deal
3️⃣❤️+♻️Retweet this + follow @mattswider & @theshortcut w/🔔notifications on

I'll DM you a code at 3pm. First come, first serve until they run out for my followers! Good luck!

[Werner Kunz - Science, Digital Media, Photos @werkunz]

@mattswider @theshortcut @SamsungUS @Samsung @SamsungMobileUS @SamsungMobile I would love to have this deal

[Werner Kunz - Science, Digital Media, Photos @werkunz]

I'm honored and thrilled to receive the inaugural Bo Edvardsson "Industry Impact in Services" award at QUIS18 conference hosted by VinUniversity in Hanoi, Vietnam, together @sabine_benoit and Janet McColl-Kennedy .

This award has been created to honor…https://t.co/GpsZphNX17

[Werner Kunz - Science, Digital Media, Photos @werkunz]

What an awesome event. A big thank you to @YVanVaerenbergh, Yany Gregoire, Chiara Orsingher. https://t.co/LaRxhXuSix

[Werner Kunz - Science, Digital Media, Photos @werkunz]

For the 2024 AMA Winter Academic Conference, February 23-25, 2023, in St. Pete Beach, we will have an open Call for Paper format. We are looking for 3-4 high-quality, already more advanced projects on relevant topics in Service Marketing. https://t.co/Y3NR31Q4iW

[Werner Kunz - Science, Digital Media, Photos @werkunz]

@MonicaCalzolar3 thank you. I'm a bit behind twitter ;-)

[Werner Kunz - Science, Digital Media, Photos @werkunz]

yesterday our college welcomed all accepted student at UMass Boston. it was an awesome event, and i personally got significantly more insight what all my wonderful colleagues are doing.

would love to see many of the student in Fall 2023.

great event co…https://t.co/rYNE0TOnOl

[Werner Kunz - Science, Digital Media, Photos @werkunz]

A big #thankyou to Betsy Butterworth for presenting at our Meet-the- concentration "Marketing" at UMass Boston.

Betsy, you nicely complement my very academic perspective on #Marketing. Our #students learned from you what marketing really means in pract…https://t.co/5WlGgiyxFl

[Werner Kunz - Science, Digital Media, Photos @werkunz]

Get ready now!!!
for the next EMAC, IRSSM, and SERVSIG online seminar with Linda Alkire & Ray Fisk about “Enabling Service Research that Elevates Human Experience”. Tuesday, 28 March 2023 (at 3 pm CET) The ZOOM link for the seminar is available via: …https://t.co/GDDPfHKt4F

[Werner Kunz - Science, Digital Media, Photos @werkunz]

What motivates people to pay money for virtual goods?

Micro-payments are the secret revenue stream of online gaming and social media today and accumulate billions of dollars annually.

Jung-Kuei Hsieh, Al-Yun Wu, and I researched what motivates people to…https://t.co/VEOBa74kS0

[Werner Kunz - Science, Digital Media, Photos @werkunz]

What an incredible semester!
– I want to thank all my friends at VinUniversity for welcoming and hosting my family and me so nicely. We are thrilled about all the incredible experiences we had at VinUni, Hanoi, Vietnam, and beyond.

A special thank you…https://t.co/QRCGBg4u9B

[IMI Kolkata @IMIKOnline]

The authors, Jochen Wirtz, Nicole Hartley, Werner Kunz, and James Tarbit of “How Can Firms Improve their Corporate Digital Responsibility Performance?” provide a sketch of means to maintain stability in the CDR calculus.
To read, visit
https://t.co/eNJ9WhWKD8
#IMIKolkata #IMIK

[Werner Kunz - Science, Digital Media, Photos @werkunz]

thank you for the nice words

[Dr. Abdul Wahid Khan @wahid3111]

Excited to learn about Corporate Digital Responsibility from Prof. @werkunz in the latest webinar. I got introduced to a lot of new ideas. I think it's quite useful for my thesis on consumer behavior with AI. Thanks to @JAGSOMblr for organizing this.