Focus: Transforming B2B marketing and revenue practices. Belief: Marketing must serve and respect the audience. Fav Tools: Data, tech, insights. Work @6senseInc
@jjen_abel Yes. But... if your deals are 15k, hopefully you didn't even build outbound! 100k? Inbound in early stage will drive fluff that doesn't matter, you need outbound.
But the company with an inbound product that wants to build outbound to increase deal size? That's a red flag
@joe_zappa If we maintain status quo otherwise, it will be an improvement, although with volume tradeoffs.
But we won't have status quo. There will be a surge in low quality contextual content, and LLMs will make it easier to produce than ever before. Queue a new set of MFA pages.
@derekWwyatt Had a crazy quiet one at my last house, very open plan. Basically never heard it. In my current rental, open plan and the cheapest, loudest dishwasher available. Feel your pain.
@coreymlong This disturbs me... My kids clamor for a yam and apple dish each year, and I'll take good cranberry sauce on the side with any heavy meal.
But also, hard to argue. Turkey is definitely not my first choice any other time.
@MaureenB2B Agree. I wonder though if we have become so good at triggering a level of interest that it has become even common. Or more likely: we see interest when there never was any.
@MaureenB2B The "no more complexity!" objection? I'd add status quo. Interesting isn't enough to trigger change, and b2b marketing and sales is getting good at triggering interesting.