Eric Wittlake

Focus: Transforming B2B marketing and revenue practices. Belief: Marketing must serve and respect the audience. Fav Tools: Data, tech, insights. Work @6senseInc

[Eric Wittlake @wittlake]

@jjen_abel Yes. But... if your deals are 15k, hopefully you didn't even build outbound! 100k? Inbound in early stage will drive fluff that doesn't matter, you need outbound.

But the company with an inbound product that wants to build outbound to increase deal size? That's a red flag

[Eric Wittlake @wittlake]

@joe_zappa If we maintain status quo otherwise, it will be an improvement, although with volume tradeoffs.

But we won't have status quo. There will be a surge in low quality contextual content, and LLMs will make it easier to produce than ever before. Queue a new set of MFA pages.

[Eric Wittlake @wittlake]

Funny little fact many seem to overlook: every single shooting involves a gun.

Maybe we should do something about those guns?

[Eric Wittlake @wittlake]

@MaureenB2B @gartner lol. So so true. Shocked when I first experienced this. Full postal???

[Eric Wittlake @wittlake]

When your system ties affordable access to health care to working for big companies, how much innovation do you lose as a nation?

[Eric Wittlake @wittlake]

@msweezey YES. Right now transcription quality seems to be the barrier. Just a matter of time.

[Eric Wittlake @wittlake]

@graemefraser Cashflow Marketing

[Eric Wittlake @wittlake]

@derekWwyatt Had a crazy quiet one at my last house, very open plan. Basically never heard it. In my current rental, open plan and the cheapest, loudest dishwasher available. Feel your pain.

[Eric Wittlake @wittlake]

@HumbleWrks spoiler: i did click. and i was disappointed.

[Eric Wittlake @wittlake]

Spotify is now recommending the "Dad Rock" channel. Should I be offended? (I kinda am, but I still want to click)

[Eric Wittlake @wittlake]

@thisKat The first moderately cool app for us parent people…. And yeah. I know I have a lot of years on you.

[Eric Wittlake @wittlake]

@augieray you experimenting with post? I'm slowly trying. The decentralized mastodon model is intriguing, but also makes my head hurt.

[Eric Wittlake @wittlake]

@neildharrington didn't realize you were that young. feeling old (again) now.

[Eric Wittlake @wittlake]

@coreymlong This disturbs me... My kids clamor for a yam and apple dish each year, and I'll take good cranberry sauce on the side with any heavy meal.

But also, hard to argue. Turkey is definitely not my first choice any other time.

[Eric Wittlake @wittlake]

@ScottMonty Too true!

[Eric Wittlake @wittlake]

@MaureenB2B Agree. I wonder though if we have become so good at triggering a level of interest that it has become even common. Or more likely: we see interest when there never was any.

[Eric Wittlake @wittlake]

@MaureenB2B The "no more complexity!" objection? I'd add status quo. Interesting isn't enough to trigger change, and b2b marketing and sales is getting good at triggering interesting.

[Eric Wittlake @wittlake]

@carmenhill Sadly...

[Eric Wittlake @wittlake]

So is Trump being reinstated because of a moderation council review, or did moderation council actually just mean public polling?

[Eric Wittlake @wittlake]

@LiebermanAustin @elonmusk Maybe if the revenue comes back. We are beyond valuations based on eyeballs or DAUs.