Data

X by the numbers

[PopX @PopX]

Hollywood's biggest night was even bigger on X

#Oscars

[PopX @PopX]

Whether it was players, performers, or celebs in the stands, the stars had X buzzing. Your top 5 from #SuperBowlLIX by post mentions:

1. Kendrick Lamar 1,953,430 (+3,342%)
2. Taylor Swift 860,972 (+403%)
3. Patrick Mahomes 102,637
4. Jalen Hurts 100,444
5. Travis Kelce 78,603

[Sports @Sports]

From big plays to surprise performers and celebrity cameos, #SuperBowlLIX had it all and the conversation boomed globally on X.

✍️ 13M posts from 3.3M unique authors
👀 4.5B impressions
📺 511M video views

[PopX @PopX]

Team early is the winning team 🏆 Khloé in Wonder Land drops a day early on X and people are loving it. So far on clips and full episodes, @khloekardashian's show has generated:

📈 118M impressions
📺 63M video views

[PopX @PopX]

The 2025 #Oscars nominees had the timeline buzzing seeing 2M posts — a +71% increase compared to last year's nominations.

[Data @XData]

The world kept up with all things #CES2025 right here on X.

📝 264K posts
👀 238M impressions
📺 50M video views

Your most-viewed post 👇
https://t.co/s9ApkjUmsJ

[Rowan Cheung @rowancheung]

It's only been 1 day of CES 2025, and the announcements have already been incredible.

The 10 most impressive reveals of CES 2025 so far:

1. A 360° AI-powered body scanning health mirror that can scan your heart, weight, and metabolic health

[PopX @PopX]

award season had a blockbuster start on X last night with the #GoldenGlobes

📝 6M posts (up +9% year-over-year)
👀 1.5B impressions
📺 216M video views

your top 5 mentioned people:
Fernanda Torres
Demi Moore
Selena Gomez
Zendaya
Fernanda Montenegro

[Data @XData]

X is the place to be when the world says goodbye to 2024 and hello to 2025

📝 36M posts
👀 5B impressions
📺 368M video views

your top five emojis
복
🎉
🎊
🥳
🎆

[Data @XData]

https://t.co/NkN08xwluD

[X @X]

that's a wrap - thank you for making 2024 the year it was 🖤

[X @X]

there can only be one

congratulations to moo deng on being our top meme of the year

[Data @XData]

you laughed, you cried, and you told us how you felt without using words - introducing your top emojis of 2024

[Data @XData]

from @RealChalamet to Paul Mescal and beyond, you brought irl lookalike contests to the tl

[Data @XData]

we yapped, we had aura, but there can only be one word of the year 👇

[Data @XData]

the debate has been settled, and it's official - we’re so back

[Data @XData]

2024 was a record-breaking year on X, with surging user engagement and video views.

[Data @XData]

Conference championships and #CFBPlayoff selection got fans talking and watching last week on X.

📝Posts up +57%
📺Video views up +215%

Don't forget to rep your team's official hashtag on the road to Atlanta 👇

[Sports @Sports]

the road to atlanta has been decided, and now you can rep your team throughout the #CFBPlayoff 👇
1. #GoDucks
2. #GoDawgs
3. #BleedBlue
4. #ForksUp
5. #HookEm
6. #WeAre
7. #GoIrish
8. #GoBucks
9. #GBO
10. #NeverDaunted
11. #PonyUp
12. #Clemson
#NationalChampionship

[Data @XData]

Our annual personality assessment dropped yesterday, and we weren’t alone in posting about #SpotifyWrapped.

[Data @XData]

From family gatherings to holiday shopping, the long weekend got the US talking on X.

📝 3M posts
👀 2.7B impressions
📈 22% increase in video views

your most-liked post 👇

[Pop Base @PopBase]

The #Thanksgiving hashtag has implemented an animation for the like button. (U.S.)

[Data @XData]

when there's been 862K posts about you, but you're just a chill guy