Zimbabwe Tourism Authority

Official Zimbabwe Tourism Authority page regulating the tourism industry & promoting the destination. Follow @TourismZimbabwe, @ZimBho_Official & @MeetInZim.

[Zimbabwe Tourism Authority @ZtaUpdates]

@MOTHI_ZIMBABWE #ZimbabweTourismWorkshop
#ExperienceZimbabwe
#NhakaYedu
#IlifaLethu
#OurHeritage
#ThisIsUs
#Zimbho👍

[Zimbabwe Tourism Authority @ZtaUpdates]

From rich Cultural Heritage and breathtaking Natural Wonders to world-class wildlife experiences, Destination Zimbabwe continues to captivate International Tourists as efforts intensify to position the country as a premier choice for Japanese Tourists seeking authentic and immersive travel experiences. As part of this strategic market engagement drive, the Zimbabwe Embassy in Japan, in collaboration with AirlinePros, representatives of Fastjet in Japan, successfully hosted a Tourism Workshop for 25 leading Japanese Travel Agents and key local partners to strengthen travel partnerships, increase Destination awareness and promote Sustainable Tourism growth through Heritage-based experiences.

Addressing the delegates the Ambassador of Japan to Zimbabwe, His Excellency Stewart Nyakotyo underscored the transformative power of Tourism in strengthening business relations between Zimbabwe and Japan, while encouraging Japanese Travel Agents to remain committed to packaging and promoting Zimbabwe as a destination of first choice for the Japanese market. The Workshop featured presentations on Destination Zimbabwe, Fastjet’s service network, testimonials, remarks from the Japan Tourism Agency, business networking sessions and tastings of Zimbabwean coffee, tea and wine, providing participants with an authentic taste of the destination.

#ZimbabweTourismWorkshop
#ExperienceZimbabwe
#NhakaYedu
#IlifaLethu
#OurHeritage
#ThisIsUs
#Zimbho👍

[Zimbabwe Tourism Authority @ZtaUpdates]

#ExperienceZimbabwe
#NhakaYedu
#IlifaLethu
#OurHeritage
#ThisIsUs
#ZimBho👍

[Zimbabwe Tourism Authority @ZtaUpdates]

Growing interest in investing in Zimbabwe’s Tourism Sector characterised the Zimbabwe Diaspora Tourism Investment Forum held in Atlanta, Georgia, United States of America, where members of the Zimbabwean Diaspora converged to explore Tourism Investment opportunities and embrace the Second Republic’s drive to transform Zimbabwe into an upper middle income society by 2030. Officiated by the Minister of Tourism and Hospitality Industry Hon Barbara Rwodzi, the Forum forms part of Government’s broader strategy to strengthen Diaspora engagement and accelerate Tourism-led Economic Transformation under Vision 2030 and the National Development Strategy 2 (2026–2030). The Forum generated overwhelming interest from the Zimbabwe Atlanta community, with participants expressing a strong desire to invest back home and seeking clarity on opportunities across Zimbabwe’s Tourism value chain.

Welcoming delegates, the Ambassador of Zimbabwe to the United States of America, His Excellency David Hamadziripi, commended Minister Rwodzi for elevating Destination Zimbabwe’s global profile through strategic Tourism marketing, which continues to earn Zimbabwe International recognition. Delivering the keynote address, Minister Rwodzi reaffirmed Government’s commitment to continuous Diaspora engagement through His Excellency the President of the Republic of Zimbabwe, Cde. Dr. E.D. Mnangagwa’s Engagement and Re-engagement Foreign Policy, underpinned by Soft Diplomacy and the principle that “Zimbabwe is a Friend to All and an Enemy to None.” Guided by Vision 2030, Agenda 2063 and the Sustainable Development Goals, she said the Second Republic continues to implement inclusive Economic reforms founded on Devolution, Rural Industrialisation and the philosophy of leaving no one and no place behind, while recognising the Diaspora as a strategic partner in National Development.

The Minister applauded Zimbabweans in the United States for their invaluable contribution to the economy, noting that the United States-based Diaspora contributes approximately 12% of Zimbabwe’s remittance inflows, while Diaspora remittances have remained a key pillar of economic resilience over the past three years. She called on Zimbabweans in the Diaspora to transform remittances into Economic Investments back home, particularly within the Tourism Sector, which she described as a low-hanging fruit and high-impact Investment Sector under the Zimbabwe is Open for Business mantra. She highlighted Investment opportunities in Accommodation, Conference Facilities, Rural Tourism, Cultural and Heritage Tourism, Gastronomy Tourism, Renewable Energy, Waste Management and Community-Based Tourism, supported by improved Air Connectivity and the Ministry’s Tourism Cluster Strategy. Complementing the Minister’s presentation, the Zimbabwe Investment and Development Agency (ZIDA), the Reserve Bank of Zimbabwe, the Mosi-Oa-Tunya Development Company and the Zimbabwe Tourism Authority delivered presentations showcasing Zimbabwe’s competitive Investment opportunities across the Tourism value chain, further reinforcing the country’s attractive Investment climate.

#ExperienceZimbabwe
#NhakaYedu
#IlifaLethu
#OurHeritage
#ThisIsUs
#ZimBho👍

[Zimbabwe Tourism Authority @ZtaUpdates]

#ExperienceZimbabwe
#NhakaYedu
#IlifaLethu
#OurHeritage
#ThisIsUs
#ZimBho👍

[Zimbabwe Tourism Authority @ZtaUpdates]

Every visitor to Zimbabwe deserves a safe, fair, and memorable experience and ZTA's consumer protection mandate ensures exactly that. Through our Inspections team and the enforcement of the Tourism Act, ZTA investigates complaints, manages disputes between tourists and operators, and takes corrective action against non-compliant tourism businesses. If you are a visitor who has had a negative experience at a registered tourism facility, ZTA is here to help. If you are an operator, it is your legal and ethical responsibility to deliver on the promises you make to your guests. Consumer trust is the foundation of a sustainable tourism industry. Help us protect it.

#ExperienceZimbabwe
#ZimBho
#OurHeritage
#IlifaLethu
#NhakaYedu

[Zimbabwe Tourism Authority @ZtaUpdates]

#ExperienceZimbabwe
#Nhakayedu
#IlifaLethu
#OurHeritage
#Thisisus
#Zimbho👍

[ZBC News @ZBCNewsonline]

INTERNATIONAL tourists continue to rate Zimbabwe among Africa’s most memorable travel destinations, praising its hospitality, natural attractions and tourism experiences.

https://t.co/UlyXlcG0li

[Zimbabwe Tourism Authority @ZtaUpdates]

Experience Gohori Resort!
📍Mutoko, Mashonaland East Province

#ExperienceMutoko
#ExperienceZimbabwe
#ExperienceMasvingo
#Nhakayedu
#OurHeritage
#Thisisus
#Zimbho👍

[Zimbabwe Tourism Authority @ZtaUpdates]

Join us in Texas for the Zimbabwe Diaspora Investment & Business Opportunities Forum on 24 July 2026 at the Royal Palace Restaurant & Lounge in Texas, United States of America. Come and explore Tourism, Investment and Business opportunities in Zimbabwe. We look forward to seeing you!

#ExperienceZimbabwe
#NhakaYedu
#IlifaLethu
#OurHeritage
#ThisIsUs
#ZimBho👍

[Zimbabwe Tourism Authority @ZtaUpdates]

Thank you, Joseph Kalimbwe, for your kind recognition of Zimbabwe’s Tourism marketing efforts. We appreciate your acknowledgment and we remain committed to showcasing Zimbabwe’s exceptional Tourism experiences to the world.

Victoria Falls is a brand name for Zimbabwe in the Global Tourism Industry and we gladly share it with the entire KAZA region, Angola, Zambia, Botswana and Namibia.

#ExperienceZimbabwe
#NhakaYedu
#IlifaLethu
#OurHeritage
#ThisIsUs
#ZimBho👍
@MOTHI_ZIMBABWE @BarbaraRwodzi @DepMinMOTHI @JojMan1

[Joseph Kalimbwe @joseph_kalimbwe]

Our friends, Zimbabwe have put a Hot Air Ballon across the Victoria Falls. As Zambians, when it comes to advertising the Vic Falls, lets learn. Outside, world largely knows Vic Falls as being in Zim. Congratulations to the Zimbabwean Ministry of Tourism, they beat us plainly !!

[Zimbabwe Tourism Authority @ZtaUpdates]

#FlyDirectExperienceZimbabwe
#NhakaYedu
#IlifaLethu
#OurHeritage
#ThisIsUs
#ZimBho👍

[Zimbabwe Tourism Authority @ZtaUpdates]

The historic touchdown of Air Zimbabwe’s Airbus A330-300 at London Gatwick Airport marks the successful return of the Harare–London route after a 16-year hiatus, signalling a major milestone in Zimbabwe’s Tourism growth trajectory. The maiden direct flight, carrying 84 passengers, included the Minister of Transport and Infrastructural Development Hon. Adv. Felix Tapiwa Mhona and the Deputy Minister of Tourism and Hospitality Industry, Hon Tongai Mafidi Mnangagwa. Upon arrival, the aircraft was received by Zimbabwe’s Ambassador to the United Kingdom, His Excellency Colonel Christian Katsande, together with Embassy officials, underscoring the significance of restoring this strategic International air link.

The reinstated direct service reconnects Zimbabwe with its second-largest International source market, significantly enhancing Destination accessibility and reinforcing the country’s Tourism competitiveness. Following a remarkable 52% year-on-year increase in Tourist arrivals from the United Kingdom in 2025, the route is expected to accelerate Tourist arrivals, expand Tourism business opportunities, stimulate Leisure and Business travel, strengthen Diaspora connectivity and create new opportunities for local tour operators to develop innovative travel packages. Speaking on arrival the Deputy Minister of Tourism and Hospitality Industry Hon T.M. Mnangagwa said the restored route will strengthen Tourism , Trade and Bilateral relations between Zimbabwe and the United Kingdom and Europe while providing Tourists with a seamless gateway to experience Destination Zimbabwe. The return of the Harare–London service also expands air access from the UK market, further positioning Zimbabwe as an accessible and competitive destination within the global Tourism and Aviation landscape.

#FlyDirectExperienceZimbabwe
#NhakaYedu
#IlifaLethu
#OurHeritage
#ThisIsUs
#ZimBho👍

[Zimbabwe Tourism Authority @ZtaUpdates]

#ExperienceZimbabwe
#NhakaYedu
#IlifaLethu
#OurHeritage
#ThisIsUs
#ZimBho👍

[Zimbabwe Tourism Authority @ZtaUpdates]

Destination Zimbabwe reinforced its presence in the lucrative United States market through a strategic branding and destination marketing event in Washington, D.C., attended by more than 50 Travel Agencies, Tour Operators and Tourism stakeholders. Officiated on behalf of the Minister of Tourism and Hospitality Industry Hon Barbara Rwodzi, represented by the Chief Executive Officer of the Zimbabwe Tourism Authority, Dr George Manyaya, the engagement enhanced Tourism collaboration with the American travel trade and strengthened Zimbabwe’s destination positioning in its largest long-haul source market. Through a destination presentation and promotional video, participants were introduced to Zimbabwe’s diverse tourism products, including its five UNESCO World Heritage Sites, world-class Safari experiences, Cultural and Heritage Tourism , Gastronomy , the Eastern Highlands and the country’s renowned peace and warm hospitality. Delegates were also invited to participate in the forthcoming Sanganai/Hlanganani World Tourism Expo, Zimbabwe’s premier Tourism business, networking and investment platform.

Addressing delegates, Dr George Manyaya underscored that the United States remains Zimbabwe’s largest long-haul source market and encouraged the travel trade to capitalise on growing demand by developing compelling multi-destination itineraries that position Zimbabwe as the gateway to Southern Africa. He highlighted the country’s international accolades, reinforcing Zimbabwe’s status as one of Africa’s most attractive and competitive Tourism destinations. Welcoming participants, Zimbabwe’s Ambassador to the United States of America, His Excellency David Hamadziripi, invited delegates to visit Zimbabwe and experience the country’s warmth, friendliness and renowned hospitality firsthand, while calling on the travel trade to partner with Destination Zimbabwe in telling the Zimbabwean story to the world under the destination brand, “Come and Experience Zimbabwe.”

#ExperienceZimbabwe
#NhakaYedu
#IlifaLethu
#OurHeritage
#ThisIsUs
#ZimBho👍

[Zimbabwe Tourism Authority @ZtaUpdates]

#ExperienceZimbabwe
#NhakaYedu
#IlifaLethu
#OurHeritage
#ThisIsUs
#ZimBho👍

[Zimbabwe Tourism Authority @ZtaUpdates]

Zimbabwe's tourism potential is not confined to Harare it flourishes in every province, and provincial tourism offices are the boots on the ground making it happen. Our provincial officers and their teams perform a wide range of critical functions: conducting facility inspections and licensing, supporting community-based tourism enterprises, disseminating tourism information, and acting as ZTA's frontline representatives for industry development in their regions. From Beitbridge to Bindura, Victoria Falls to Mutare, our regional presence ensures that no tourism entrepreneur is left without guidance, and no visitor destination is without oversight. Access regional contacts details on https://t.co/4xp1WkG3tS

#ExperienceZimbabwe
#ZimBho
#OurHeritage
#NhakaYedu
#IlifaLethu
#Sanganai2026

[Zimbabwe Tourism Authority @ZtaUpdates]

#ExperienceZimbabwe
#NhakaYedu
#IlifaLethu
#OurHeritage
#ThisIsUs
#ZimBho👍

[Zimbabwe Tourism Authority @ZtaUpdates]

The United States of America remains Zimbabwe's largest overseas source market, with Tourist arrivals increasing from 18 756 in 2021 to 109 959 in 2025, firmly maintaining its position as the country's leading international source market. This sustained growth underscores the strategic importance of the North American market and reinforces the significance of Zimbabwe's participation in the Africa's Eden Roadshow, which commenced in Atlanta as part of a targeted Tourism engagement campaign across six cities in the United States and two in Canada. Representing the Minister of Tourism and Hospitality Industry, Hon Barbara Rwodzi, Zimbabwe Tourism Authority Chief Executive Dr George Manyaya reaffirmed Government's commitment to Sustainable Tourism development, enhanced Destination accessibility, Tourism Investment and strengthened Public-Private partnerships under the Experience Zimbabwe destination brand. Encouraging American travel advisors to discover "A World of Wonders" and experience Africa the Zimbabwean way, he highlighted Zimbabwe's diverse Tourism offerings, rich heritage and warm hospitality, positioning the destination for sustained growth in its most valuable overseas market.

The Atlanta engagement yielded encouraging outcomes, with 12 travel advisors, including Africa destination specialists, expressing strong interest in expanding Zimbabwe's presence within the North American travel trade. Beyond the iconic Victoria Falls, Hwange and Mana Pools, advisors sought fresh itineraries featuring the Eastern Highlands, Great Zimbabwe, Matobo, and Gonarezhou, reflecting growing demand for authentic, immersive and less-explored experiences. Tri Sij Travel also confirmed its readiness to begin selling Zimbabwe, signalling expanding commercial opportunities for the destination. The programme concluded with commitments to destination training, stronger collaboration between American travel advisors and Zimbabwean Destination Management Companies (DMCs), as well as invitations to participate in the forthcoming Sanganai/Hlanganani Dzimbahwe World Tourism Expo in Masvingo, laying a solid foundation for increased visitor arrivals, enhanced destination visibility and long-term tourism growth from Zimbabwe's number one overseas source market.

#ExperienceZimbabwe
#NhakaYedu
#IlifaLethu
#OurHeritage
#ThisIsUs
#ZimBho👍

[Zimbabwe Tourism Authority @ZtaUpdates]

#ExperienceZimbabwe
#NhakaYedu
#IlifaLethu
#OurHeritage
#ThisIsUs
#ZimBho👍