Rich

part time indie dev
full time AI enthusiast
armchair philosopher trying to find eudaimonia

[Rich @ZoneFiveZen]

The journey to 10k MRR starts with a single sale

Still so much to learn but excited to keep building and shipping

[Alejandro Sanchez @skyirezumi]

We launched the original Pushups before Scrolling app Pushscroll to 1M+ Users

Currently 100k MRR, 25M total Push-Ups

Follow and retweet for free sauce on how to scale your own consumer app ;)

[Rich @ZoneFiveZen]

Was looking for something like this to make a few things in my app smoother, how convenient

[konstantinpaulus @konstipaulus]

Introducing text-to-lottie: an open source skill and harness for generating production ready Lottie animations with codex/claude code.

$ npx skills add diffusionstudio/lottie

Prompts guide and repo in the comments.

[Rich @ZoneFiveZen]

@thepatwalls @levelsio Interesting to see the 2025 project FC with 200 hours and 50k revenue (250/hr rev not profit) listed as a failure

Suppose the idea of success or failure changes with time

[Rich @ZoneFiveZen]

There is a tiny bit of joy in yeeting excess tokens at somewhat trivial tasks when you know you aren’t going to hit your weekly token budget

[Rich @ZoneFiveZen]

@justddev Always a nice little surprise

Hopefully the lesson wasn’t completely hidden so you can keep applying it going forward

[Rich @ZoneFiveZen]

Have been slacking lately, busy with the kids, work, upcoming family wedding etc

Was able to find my zone 5 zen today

You find time for the things which are important to you… reminder to go get after it

[Rich @ZoneFiveZen]

@CarlosBBuild True true, that is the beauty of not having a boss.

I was previously not collecting data but decided if I’m going to put more spend into ads then I want it to be effective.

Good luck to you!

[Rich @ZoneFiveZen]

@CarlosBBuild You are getting praise for this but if you want to optimize your funnel then how will you know where to look if you don’t have any analytics?

If it works for you then great, but seems like that would be the exception and not the norm (if you aren’t affiliated w/ big influencer)

[Rich @ZoneFiveZen]

Anyone have experience using mixpanel /posthog / amplitude for tracking along paywall/events?

pros/cons?

[Rich @ZoneFiveZen]

I haven’t actually done this but some more established devs talk about localization being one of the few remaining market inefficiencies — aka do it for more than just Thai if you know your product is good

Think you gotta target rich countries with a VPN tho or else will take way longer to find if you have PMF

[Rich @ZoneFiveZen]

@ewan_tindale Think you are directionally correct and hit on the issue with giving blanket advice

Each dev/app will have a different issue which would be highest ROI to fix.

Reducing churn is key for building a sustainable business and not just a hot ball of MRR to sell to someone else.

[Rich @ZoneFiveZen]

@adriansolarzz @X_FINALBOSS LARPing 🤣

[Rich @ZoneFiveZen]

@hydra468 I think they actually destroyed billions of dollars in value by having such a shitty ending

house of the dragon and a knight of the seven kingdoms (prequels) are doing okay, but they could have been the next star wars -- before star wars became sloppy that is

[Rich @ZoneFiveZen]

@annieqyang When you have kids “Golden handcuffs” can be very hard to escape, gotta take the money until revenue is proven

[Rich @ZoneFiveZen]

@adriansolarzz @X_FINALBOSS He got Jeff bezos on speed dial to approve their ebook purchases

[Rich @ZoneFiveZen]

@Spshulem The ultimate delegatemaxxing stack

Pro tip: on sundays have your partner meet with your Fiverr guy to talk about what else you can delegate

Last sunday mine suggested delegating intercourse. Now I can purely focus on building!

Everyone can win with orthogonal thinking.

[Rich @ZoneFiveZen]

Remember in the mid 2010s when people made liking bacon their personality?

Probably better than the teetotaler culture now tbh

[Andrew Yeung @andruyeung]

Clubbing is dead and has been replaced by fitness & wellness.

Ppl used to party to socialize and date but now they do things like HYROX, bathhouses, and running raves.

The death of clubbing is something to be studied:
— US has lost 12% of its nightclubs in the last 24 months
— 25% of US adults didn’t drink at all last year
— Gen Z drinks 30% less than Millennials did at the same age

On the flip side:
— According to Strava, the number of running clubs recorded on the platform increased 3.5x in 2025
— 72% of Gen Z go to run clubs to meet new people
— Sauna and spa market: $11.8B → $22.4B by 2034

The post-alcohol economy is gonna be a massive category.

[Rich @ZoneFiveZen]

@TheStalwart I have such disdain for people who like durian. It is so stinky.

Depending on the setting, eating your durian could be like smoking cigarettes in a crowded nonsmoking restaurant. I did NOT consent to olfactory assault.

Durian lovers are dilettantes when it comes to taste.

[Rich @ZoneFiveZen]

>cerebrus capital management, that name looks familiar

go look up their saga with steward health if you want a sickening example of brand harvesting besides glassware, shotguns and appliances

tl;dr: 2010 they buy 150-year-old hospital system (steward), sell the buildings out from under it with leaseback agreements and exit ~$800M richer. Then in 2024 it’s the largest hospital bankruptcy in US history.

To be clear, it wasn’t just the PE guys, there was also a scummy physician CEO of the health system buying yachts… but still.