Data is the foundation, but action is the key! Insight and Category Management teams are our data heroes. Let's bridge the gap between insights and action. #Retail#CategoryManagement#ActionableInsights https://t.co/lCtioMqNvT
Check out this month’s Catalyst magazine by @cim_marketing and you will see my new feature about storytelling in retail!
In this piece I suggest that within the FMCG retail ecosystem, we need to fall in love with storytelling all over again.
https://t.co/ol0RrSJbid
Category Management Training 2024
You can book your place now.
We have dates available on our Category Management Training Courses throughout 2024.
7th February 2024 - Introduction to Category Management
https://t.co/pK05fV9iKJ https://t.co/HkX6Puvrjl
Enhance your retail relationships with dynamic category management through storytelling. Our Collective Stories training goes beyond fundamentals, teaching advanced practices, analytics, and the art of crafting compelling stories. https://t.co/pQfg2XMWYq
Stand Out as a Category Manager
Discover how our training goes beyond basics, empowering you to master concepts, data analysis, and storytelling for engaging presentations & strategy execution.
#categorymanagment#training#fmcg https://t.co/RtbwQJo4HY
Strong images play an important role because they visualise texts and concepts that cannot be expressed with words. A good graphic design comprises images that evoke an emotional response in the viewer. I use images to create visual stimuli, convey messages, and tell stories.
Our storytelling for business is always strategic but we are unapologetically creative. Today we’ve been learning about the brilliance of ‘Flash Fiction’. Key learnings for curious story people out there. https://t.co/NTJEY2daEj
•Brands and private label are not mutually exclusive and co-existence benefits shoppers and consumers above all.
•Smart investment in private label insight, category management and a focussed commitment to true innovation is key.
Headlines
•This is the new world of private label.
•Private label has more opportunity to drive innovation levels and consumer adoption of sustainable mindsets in FMCG than ever before.
•Brands must work harder to earn their spots in shopper baskets.
Take a look at an article written by our founder Helen Hepworth for The Retail Institute at @leedsbeckett entitled ‘Cost-of-Living Crisis
Is now the time for Private Label Brands to win at Innovation & Sustainability?’ https://t.co/osAnaluPqm
FMCG Retail network, if you want to learn more, do better & drive a real response to the environmental challenge, join me at the Sustainability Summit held by CIM | The Chartered Institute of Marketing on the 31st of March in London. https://t.co/l6qfPfjC68
#sustainability#fmcg
'The power of authentic purpose driven storytelling' at the #CIMsummit🌎. I’ll explore why authentic narrative is so critical, the challenges around telling the right stories and what you need to be aware of when making ‘green claims’.
https://t.co/dznufJHhjG
Today I'll be speaking at CIM’s first ever Sustainability Summit, providing businesses and marketers with the tools and support they need to drive change.
Find out more: https://t.co/RFDb5umcoU #CIMsummit🌎
CIM Sustainability Summit 2022.
Thank you @cim_marketing for having me! A beautiful morning in London. Fitting end to a great couple of days . Can’t wait to bring responsible and impactful Sustainability stories to the FMCG Industry.
#CIMsummit🌎 #sustainability#storiestogrow