gracey mae

FOR AFRICA - CEO/PR & Marketing @mae_m_c_g - Radio Host @aphrobeats - Co-Founder @bolonmusicgroup - GRAMMY, BRITS, BET, MOBO & Forbes Member - HIGHLIGHTS⬇️

[gracey mae @_graceymae]

Leading Layi Wasabi’s UK PR campaign has been nothing short of amazing! We did 17 stops over 6.5 days

Thank you for hosting him:
- YouTube
- BBC 1Xtra
- 90s Baby Show
- Uncut Podcast
- In My Opinion Podcast
- Hoil Boys
- Lagos Meets London
- Sent Back Podcast
- Reprezent Radio
- The Beat FM London
- Westside Radio
- Afrobeats Podcast
- The Floor Mag

1/3

[Vuga Music Inc. @VugaMusicInc]

The playlist dependency trap: African artist with 80% of their streams coming from 3 editorial playlists they don't control, created for an audience they've never met, in countries they've never toured. Playlist gets updated. Streams drop 70% overnight. Artist panics. This is not a fanbase. It is borrowed traffic with an expiry date stamped on the bottom.

[𝗔𝗟𝗕𝗨𝗠 𝗧𝗔𝗟𝗞𝗦 📀 @AlbumTalksHQ]

🚨 Ayra Starr performing her incoming single "Tornado" live at Boiler Room in London 🇬🇧

What a song!

🎥 — @_graceymae

[Ogagus @Ogagus]

Artistes, when you start to gain motion, beware of these crocodile "industry players" who will want to reap where they did not sow.

They will poison the hearts of rising artistes, leading them to fight with their managers and record labels, hoping to swing in and take control.

Note, they cannot deliver anything for you.

[gracey mae @_graceymae]

Ayra Starr performs her forthcoming single, Tornado, live at Boiler Room London

Omo. See waist
#ayrastarr
#starrgirl

[gracey mae @_graceymae]

How would you rate these stars?

[gracey mae @_graceymae]

Let’s rate 12 Nigerian artists that have graced NPR Tiny Desk; covering vocal ability, showmanship, engagement, styling, curation & more.

Who would you like to see perform next?
Do you agree with my scores?

[gracey mae @_graceymae]

Two of my faves

[gracey mae @_graceymae]

@solomonobi46 @therealtovia_ @_buez @FynNonye Happy birthday Solomon! Hope this new year brings you happiness, favour, alignment and fulfilment. Continue to soar!

[Lizemmy @LizemmyPOP]

Artist Development Strategy

Week 1: Brand identity
Week 2: Vocal/performance training
Week 3: Songwriting and sound direction
Week 4: Studio recording
Week 5: Photoshoot and styling
Week 6: EPK creation
Week 7: Social media strategy
Week 8: Live rehearsal
Week 9: Content creation
Week 10: Release planning
Week 11: Media/radio/blog pitching
Week 12: Live showcase

[Mr. Oúlala @Mannywellz]

It worked, i made 500k streams revenue in like 4 days. I came back to DSPs because 'Looking for God' blew up and not everyone in Nigeria could afford this. My USA base could. But trust me it works. Artists try whatever you want!

Small Chops EP out now

[gracey mae @_graceymae]

I respect your hustle but I draw the line at exploitation

[SANTAN @Santandave1]

My brother. Your watch has ended🙏🏽

[Rui🩶 @RuiIsInHell]

These studies on the left were done in 1613 and the painting on the right was done in 1594, it really just comes down to whether the artist gave a shit about depicting Black people as human beings

[Vuga Music Inc. @VugaMusicInc]

Derivative works in African music: Remixes need permission. Cover versions need mechanical licenses. Interpolations need composition clearance. Samples need master AND composition clearance. 'But it's just a remix' has lost many court cases. Clearance first.

[Ayo Shonaiya @AyoShonaiya]

You’re NOT supposed to “freely use” anyone’s music for movies in the first place.

[MAE MCG @mae_m_c_g]

You can find the link in your email. Please check your spam folder in case you missed it. I can't wait to see you and share an amazing experience!

[gracey mae @_graceymae]

Outside for Ice Prince’s Exclusive London Listening Party

He’s just confirmed this is his last album ever 😭

[jimmy @jimmysoldout]

was interviewed for this piece ab music marketing on here and the rising practice of labels paying accounts to promote artists in a nondescript way that seamlessly blends into the rest of their tweets, to not come across as ads to casual scrollers!! happens more than you think 👀

[MAE MCG @mae_m_c_g]

MAE Masterclass 2.0 is almost here and if last year taught us anything, it’s that the people who show up leave differently.

We’re talking real conversations on A&R, talent management, PR & marketing, and entertainment law. Four sessions. Industry voices. Zero fluff.