_MarketingLLC

Underscore is a global group of strategic experts who provide accountable paid media solutions for marketers of health and wellness brands of all sizes.

[_MarketingLLC @_MarketingLLC]

Clicks don’t equal impact.

Ryan Patterson shows how Pinnacle connects media, field engagement, and patient demand to reveal what truly drives outcomes.

#Pinnacle #PharmaMarketing #HealthcareAnalytics

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Ryan Patterson explains how pattern recognition & statistical modeling help unlock insights in rare disease — where every patient data point, and connection matters more.

Full interview: https://t.co/LZnjfGdSxg

#RareDisease #AI #PharmaMarketing

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Here’s to a bright 2026 🎆

Thank you to our clients, partners & friends for being such a big part of 2025.

We’re ready for another year of smart strategy, creative thinking & meaningful work. Let’s go. 💙

#HappyNewYear #HealthcareMarketing #TeamUnderscore

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Happy Holidays from all of us at Underscore! 🎄✨
A big thank you to our clients, partners & friends for the trust, teamwork & impact we’ve shared in 2025.

Here’s to rest, reflection — and big things ahead in 2026 💙

#HappyHolidays #HealthcareMarketing #Gratitude

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Independent. Women-owned. Life-sciences focused. Since 2002.

Discover what Underscore stands for and how we help brands thrive in complex categories in MM+M.

https://t.co/cllU7BdN98

#WomenOwned #HealthcareMarketing

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More from our Kraków Gratitude event 💬

The awards were thoughtful, the sweet treats disappeared fast, and we had a few US teammates join in too 🇺🇸🇵🇱

Appreciate everyone who made it such a great moment to pause and celebrate 💙

#GratitudeTour #KrakowTeam #HealthcareMedia

[_MarketingLLC @_MarketingLLC]

The Kraków stop on our Gratitude Tour did not disappoint 🇵🇱🎉
Cake ✅
Awards ✅
Team spirit ✅

Huge thanks to our US colleagues who joined us for a joyful celebration with the EU crew 💙

#GratitudeTour #HealthcareMarketing #TeamUnderscore

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Shoutout to every Underscorian who makes this agency what it is 💙

At our Gratitude Event, we handed out awards, shared some laughs & toasted the team across the US, LATAM & EU.

We couldn’t do it without you 🙌

#Gratitude #Teamwork #MediaAgencyLife

[_MarketingLLC @_MarketingLLC]

A big thank you to our amazing team across the US, LATAM & EU 🙌
Our Gratitude Event was a beautiful chance to connect, reflect & celebrate each other.

We’re grateful every day for this crew. 💙

#Gratitude #HealthcareMarketing #MediaAgency

[_MarketingLLC @_MarketingLLC]

Happy Thanksgiving from all of us at Underscore! 🧡
Grateful for our team, our partners, and the chance to do meaningful work together.

Wishing you good food, good company, and a well-deserved break. 🦃🍁

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Treatment decisions aren’t made in a vacuum.

💡 A lab result
💡 A late-night search
💡 A trusted resource

These are the moments that matter.
Ryan Patterson shares how pharma can show up when it counts.

🎥 Watch: https://t.co/WG1jNYaqim

#HCPMarketing #PatientEngagement

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Struggling to justify promo spend? The PINNACLE Planning Suite helps answer the right business questions — so you can invest with confidence and drive measurable growth.

Learn more in our MM+M feature:
🔗 https://t.co/XITDHBmmPh

#PharmaMarketing #AdvancedAnalytics #Pinnacle

[_MarketingLLC @_MarketingLLC]

Big-agency thinking. Boutique attention.

Since 2002 Underscore has delivered clarity, integration & speed to insight — across oncology, rare disease & beyond.

Now we’re doubling down on impact.

🔗Read more: https://t.co/4HKHCqjdnL

#OncologyMarketing #RareDisease #LifeSciences

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Magda Gierek & Jola Rzasa repped Underscore at #SMXAdvanced Berlin — diving into AI’s growing role in PPC & SEO, integrated search, and the zero-click future.

We’re turning insights into smarter, sharper strategies for our clients. 💡

#SearchMarketing #DigitalMedia

[_MarketingLLC @_MarketingLLC]

Pharma marketing isn’t just about media.
It’s about meeting HCPs & patients in the moments that matter — with the right message, at the right time.

🎥 Ryan Patterson breaks it down in this MM+M interview:
https://t.co/FyDT0WszXF

#PharmaMarketing #AI #RareDisease

[_MarketingLLC @_MarketingLLC]

💸 Up to 30% of pharma marketing spend is wasted due to fragmented strategy.

At Underscore, we make every dollar count — through strategy, media, and analytics that actually connect.

Read how:
https://t.co/nvALaeTevG

#PharmaMarketing #Analytics #MediaStrategy

[_MarketingLLC @_MarketingLLC]

How can pharma marketers bridge the gap between HCPs and patients?
AI, data, and strategy — working together.

🎥 Watch Underscore’s Ryan Patterson in this MM+M interview:
https://t.co/5EujgftBwn

#PharmaMarketing #AI #RareDisease

[_MarketingLLC @_MarketingLLC]

🎥 Coming next week: MM+M’s Lecia Bushak sits down with Underscore’s Ryan Patterson for “Bridging the Gap: How AI, Media, and Strategy Connects HCPs and Patients.”

A timely convo on rare disease, AI, and aligning HCP & patient strategies.

#PharmaMarketing #AIinHealthcare

[_MarketingLLC @_MarketingLLC]

One key takeaway from Ryan Patterson’s panel at #FiercePharmaWeek:

💡 Don’t start with the KPI. Start with the question.

To drive real performance, strategy must begin with the business need — & data should serve it, not distract from it.

#PharmaMarketing #HCPengagement

[_MarketingLLC @_MarketingLLC]

That’s a wrap on #FiercePharmaWeek!

✅ Packed booth
✅ 3 lucky raffle winners
✅ Penmanship insights from our hit handwriting analyst ✍️
✅ Ryan Patterson on stage pushing the omnichannel convo forward
✅ An all-star team on the ground

Already excited for next year!