You're neglecting VOLUME, bro
Scattered effort compounds slowly.
Focused effort compounds violently.
Keep building and collecting proof.
And every time your brain wants a new direction, ask:
"Have I exhausted the current one yet?"
You're most likely Not even close.
Alex Hormozi tells a $6.7M med spa to fix locations before opening more.
"The job of the business is not to satisfy your entrepreneurial itches, it's to satisfy the customers. The moment we try and serve us instead of them, they immediately know. And then they go somewhere else to the person who's serving them more."
"Why don't we fix the current ones and get those to like 35 or 40, and then do the fourth one once we've fixed the current ones. You overexpanded, which really just means that you undertalented."
You're neglecting VOLUME, bro
Scattered effort compounds slowly.
Focused effort compounds violently.
Keep building and collecting proof.
And every time your brain wants a new direction, ask:
"Have I exhausted the current one yet?"
You're most likely Not even close.
Claude Hopkins
David Ogilvy
Very Hormozi
They all understood the same thing:
Finding the winning idea is expensive
Distributing the winning idea is cheap
So the bottleneck becomes:
Can you consistently produce painful truths, obvious observations, and ideas worth multiplying ?!
Claude Hopkins
David Ogilvy
Alex Hormozi
They all understood the same thing:
Finding the winning idea is expensive
Distributing the winning idea is cheap
So the bottleneck becomes:
Can you consistently produce painful truths, obvious observations, and ideas worth multiplying ?!
Claude Hopkins
David Ogilvy
Very Hormozi
They all understood the same thing:
Finding the winning idea is expensive
Distributing the winning idea is cheap
So the bottleneck becomes:
Can you consistently produce painful truths, obvious observations, and ideas worth multiplying ?!
What are ads?
Attention → Emotion → Conversion micro-systems.
What makes an ad good?
One idea. One shock. One action.
What kills ads?
Explanation instead of emotion.
What are ads?
Attention → Emotion → Conversion micro-systems.
What makes an ad good?
One idea. One shock. One action.
What kills ads?
Explanation instead of emotion.