remember when we thought nfts were just floor price flips? now pudgy penguins moved 2m physical toys, got 250+ brands using their ip, and built presence in major retail.
culture > speculation. brand integration beats pure trading. old playbook is dead.
It’s crazy to think that Nike, a multi billion dollar brand, bought RTFKT and drove it to the ground in the same time Luca Netz, a random dude, bought Pudgies and turned it into a brand.