Exist

413

[Exist @_Existing]

Gas prices rn

[Exist @_Existing]

@MassStatePolice @MBTA You suck. At everything you do. Good day.

[The Vigilant Fox 🦊 @VigilantFox]

The full scope of the experiment only became public two years later, when researchers finally admitted what they had done.

Facebook’s data scientists had manipulated the feeds of 689,003 people—removing either all the positive posts or all the negative ones to measure the emotional fallout.

If your feed in January 2012 felt unusually bleak or suspiciously upbeat, you may have unknowingly been part of the study.

The team behind it, led by data scientist Adam Kramer, published their findings in a scientific journal and laid out the results in cold detail:

“When positive expressions were reduced, people produced fewer positive posts and more negative posts; when negative expressions were reduced, the opposite pattern occurred,” the paper said.

It was hard proof that emotions are contagious—and social media could be weaponized to control mood at scale.

The study ran for just one week, but for those caught in the algorithmic crossfire, the emotional effects may have lasted much longer.

[The Night Warrior @WarriorNight007]

@DudespostingWs Fans at a hockey game cheered every time this 4 year old kid came on the screen and booed when it went onto someone else

[Exist @_Existing]

@drinkspindrift Just filled it out. Excited to check this out!
Fuji (soon) later on.

[Exist @_Existing]

@ad_investing22 @CollinRugg Glad I’m not the only one seeing him flat out flamenco his way in there

[Exist @_Existing]

@suecostello @stoolpresidente @TuckerCarlson Obsessed

[Exist @_Existing]

@HardFactorNews If it catches on 😂

[Exist @_Existing]

@drinkspindrift @humananimegirl2 I would die.

[Exist @_Existing]

@drinkspindrift I heard you have extra CranRas in your office. From VIP group :) User Corey Taylor

[Exist @_Existing]

@DramaAlert I fucking hate people.

[Exist @_Existing]

Friends don’t let friends miss out on free gift cards. So check out @FetchRewards, an app that turns receipts into your favorite rewards. Use my code 9CQ7EJ to join and get 2,000 points for your first receipt. #FetchWithMe