Independent Marketing Sciences

Independent marketing effectiveness and data analytics consultancy helping brands drive growth in the UK, EU & USA. Analytics partner to independent agencies

[Independent Marketing Sciences @_IMSciences]

We wish everyone a happy new year and pleased to announce Corinna Grant has joined us as Chief Client Officer. #marketingeffectiveness https://t.co/Vt5JueVAUg

[Independent Marketing Sciences @_IMSciences]

Marketing effectiveness is itself both science and art. The science / automation gets you so far. Human intelligence and experience complete the picture. #marketingeffectiveness

[Les Binet @BinetLes]

Marketing is both a science & an art. Great products, prices and propositions are not enough. Emotions, feelings and associations play a much bigger role than many people realise. https://t.co/ILTMhVA5dS

[Independent Marketing Sciences @_IMSciences]

Congratulations to everyone who made this list - including some of our clients! #marketingeffectiveness #proud

[Marketing Week @MarketingWeekEd]

Drum roll please... Marketing Week's Top 100 most effective marketers for 2021, sponsored by @salesforce, is now live!
Congratulations to everyone who made the list🎉🌟
#MWTop100
https://t.co/dcXgnmK84M

[Independent Marketing Sciences @_IMSciences]

We are looking forward to going to #EffWorks. If you are going we would love to meet up! #marketingeffectiveness @The_IPA

[Institute of Practitioners in Advertising (IPA) @The_IPA]

* Share of Search, Effectiveness Culture & living with the pandemic
* Effectiveness from Creativity, Brand Purpose, & B2B
* New analysis of the IPA effectiveness databank

Four days. Eight new pieces of research. One must-attend event #EffWorks Global 2021 https://t.co/mK5geersjR

[Independent Marketing Sciences @_IMSciences]

We provide data of your return on investment of each of the tactics employed, which together with response curves and diminishing returns enables a company to make informed investment decisions on their optimal media mix and laydown.

https://t.co/M8x7KPjV0m

#econometrics

[Independent Marketing Sciences @_IMSciences]

Some great stats on the UK food and drinks export.

@adampayne26

@Foodanddrinkfed

#DataAnalytics
#foodanddrinks
#roi
#datascience

[Adam Payne @adampayne26]

The @Foodanddrinkfed has published a snapshot of UK food & drink exports in January to accompany the ONS data. Stark stats galore: Salmon exports to the EU fell by 98% compared to Jan 2020, beef by 91.5%. Pork (-86.9%) & cheese (-85.1%) close behind. Exports to 🇮🇪 fell by 84.9%.

[Independent Marketing Sciences @_IMSciences]

Independent Marketing Sciences

The primary area we use data science is in understanding language.

https://t.co/KGQkT9dHCa

#DataAnalytics
#Econometrics
#MarketMixModelling
#MediaMixModelling
#mediasales
#ROi

[Independent Marketing Sciences @_IMSciences]

INDEPENDENT MARKETING SCIENCES

https://t.co/5mLcIQnXon

#mediasales
#DataScience
#econometrics
#mediaanalysis
#ROi

[Independent Marketing Sciences @_IMSciences]

What is econometrics?

https://t.co/sJRve6XY6C

#DataAnalytics
#Econometrics
#MarketMixModelling
#MediaMixModelling
#mediasales
#ROi
https://t.co/5qbunygb92

[Independent Marketing Sciences @_IMSciences]

Our models can then be ‘decomposed’ to isolate the impact of individual media on company sales.

https://t.co/MJmEhnJyHW

#kpi
#adspend
#DataScience
#econometrics
#mediasales
#ROi

[Independent Marketing Sciences @_IMSciences]

A Chilly start to tomorrow morning!

Make sure to wrap up nicely!

@metoffice

#DataScience
#WeatherUpdate
#ROI
#DataAnalytics

[Met Office @metoffice]

It will be a chilly start to Thursday morning so wrap up warm if you are out on the school run.

There could even be a touch of frost in places, meaning you may have to scrape your car windscreen before your essential journeys.

[Independent Marketing Sciences @_IMSciences]

@metoffice We'll make sure to wrap up nice and warm! :-) Thanks!

[Independent Marketing Sciences @_IMSciences]

@BillGates net worth revealed!

@Forbes

#DataAnalytics
#Econometrics
#MarketMixModelling
#MediaMixModelling
#mediasales
#ROi

[Forbes @Forbes]

Bill Gates' net worth revealed https://t.co/kntNM11eHL

[Independent Marketing Sciences @_IMSciences]

Another one from @Gasp_4 ft @sarahspoon!

#research
#data
#pitch
#Econometrics

[…Gasp! @Gasp_4]

We've got planner, pattern spotter & people watcher @sarahspoon on this Friday’s #CTAPod📣 We talk getting fired from IKEA, good v bad research, hard pants & a pitch story of power, corruption & cheesecake. Until then, enjoy our chat with @Will_Humphrey: https://t.co/P7N1Gbu1bs⚡

[Independent Marketing Sciences @_IMSciences]

We do use data science, but we keep a keen focus on the science.

Interested to know what we do?

https://t.co/KGQkT9dHCa

#DataAnalytics
#Econometrics
#MarketMixModelling
#MediaMixModelling
#mediasales
#ROi

[Independent Marketing Sciences @_IMSciences]

We solve business problems by combining our three core techniques to deliver unique solutions....

Find out more.....

https://t.co/BWYjiqyFcx

#DataAnalytics
#Econometrics
#MarketMixModelling
#MediaMixModelling
#mediasales
#ROi

[Independent Marketing Sciences @_IMSciences]

Recently there has been much press about the misuse of personal data. For our social media analysis we only use publicly available text data, and we comply fully with GDPR laws.

https://t.co/BWYjiqyFcx

#GDPR
#DataScience
#econometrics
#mediaanalysis
#ROi

[Independent Marketing Sciences @_IMSciences]

A rapid response!

We offer a fast turnaround (within 36 hours) a quick dive into the topic areas in the news and on social, what the audiences demographics are, what the sentiment and emotions are around the desired topic.

https://t.co/29EMKyIf0a

#DataScience
#econometrics

[Independent Marketing Sciences @_IMSciences]

A deep analysis – this is a much more in depth analysis exploring much more specific questions that requires advanced data science techniques.

https://t.co/29EMKyIf0a

#kpi
#adspend
#DataScience
#econometrics
#mediasales
#ROi

[Independent Marketing Sciences @_IMSciences]

Keep up the good work 💼

@sophiersmith19

#clubhouse
#pr
#startups
#DataAnalytics

[Sophie Smith @sophiersmith19]

Last week I attended my first clubhouse event by @Provoke_News all about PR Agencies & Start ups! Below is my blog post about the discussion:

https://t.co/SHCwPkj5tD

@SparklyPinchy @ArunSudhaman @wadds

#prstudent #prblog #Clubhouse #pragency #prstartup