#Opinion | The rise of data regulations and the end of third-party cookies should make businesses rework their approach to customers
(Ravi Ganesh, Lloyd Mathias write)
https://t.co/S2kAuoo1et
Companies will have to rework their approach to targeting customers digitally as India passes the Personal Data Protection Bill & Google ends 3rd party cookies in Dec21. In this op-ed in today’s @livemint, Ravi Ganesh & I look at the impact on business.
@chrishirst Very true - leaders set the organization culture. Amidst a pandemic, if a leader is freaked out and mongering fear than spreading positivity and hope, the culture effectively becomes damaging and not superpower
Being guided by twentieth century thinking for assessing the impact of your IPL spends? Work with @TmberData for the latest machine learning based thinking
Is a survey solution done in few cities telling you how your IPL campaign performed? Why go for a survey based solution when you can attribute the success of your @IPL campaign directly with your business results #MumbaiIndians#CSKvsRR#IPL2021#IPL
You know your words carry weight when an adamant senior citizen in the family , who was not agreeing to vaccination books his Covid vaccination session after one phone call #COVID19India#VaccineForAll
Epsilon has data of 255 mn customers, but their strength in India is very limited. Their partnership with TheTradeDesk is unlikely to be a differentiator in India. Their recent losses of LOreal, Disney and Mondelez in India despite regional wins points to a weak product offering
@PublicisGroupe have not revealed their Q1 organic growth numbers for India but given that APAC growth is 5.7% and China's at 3% points to a higher numbers for India, Australia and SEA combined.
@PublicisGroupe has also had a rocky ride in India over last few years. Sapient failed to deliver on Marcel and it had to be handed over to Microsoft. Ecosys was a failed acquisition with the CEO exiting recently. They have also seen multiple CFO exits in India over last 2 years